Travel Technology
PR Newswire | October 04, 2023
The Ritz-Carlton Hotel Company, L.L.C., is pleased to announce the launch of a new international marketing campaign, speaking to the continued evolution of the brand. Created in collaboration with longtime agency partner Team One, the Leave Better campaign invites guests to embark on a powerful journey of self-discovery through thoughtfully tailored experiences and the genuine comfort and care offered by a stay at The Ritz-Carlton. With the promise of a transformational experience, guests will check out of The Ritz-Carlton greater than when they arrived.
Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand's hotels and resorts can become a catalyst for personal evolution. Leave Better illustrates that travel not only results in enriching memories but also has the power to evolve ones' sense of self. The Leave Better campaign will roll out in several languages across international markets, including the United States, Japan, China, Germany, the UAE and Saudi Arabia through a special partnership with Condé Nast network, truly tapping into a global audience. It will be seen across digital video, print, digital display and paid social.
"We are thrilled to introduce the Leave Better Campaign, which reflects our commitment to not only honoring our heritage as a luxury hospitality icon, but embracing the desires of our discerning guests," said Jamie Kerr, Senior Director Global Marketing, The Ritz-Carlton. "Through Leave Better, we invite travelers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, and will encourage self-growth and discovery, staying with them long after they depart."
The campaign's central question, "How will a stay leave you?", inspires consumers to envision the lasting impact of an experience at The Ritz-Carlton. It encourages guests to consider the memories they'll create, the connections they'll forge, the inspiration they'll draw, and the level of revitalization they'll experience that can only result through genuine comfort and care. Whether through enriching classes, cultural programming, hands-on culinary experiences, or more, there are endless opportunities for guests to tap into moments of exploration and discovery. Through a series of visually captivating advertisements across print and digital content, the campaign captures the brand's commitment to providing unforgettable and transcendent journeys.
Leave Better is the latest phase in the brand's thoughtful evolution, which has seen The Ritz-Carlton expand into exciting global destinations such as Mexico City, Melbourne and Fukuoka, buzzing neighborhoods including NoMad in Manhattan, and the industry redefining launch of The Ritz-Carlton Yacht Collection. The new debuts have rolled-out alongside a collection of comprehensive renovations, signaling The Ritz-Carlton's ongoing transformation as it welcomes travelers across generations and geographies. The evolution has also seen the unveiling of a new website for the brand, introducing an elevated digital experience that speaks to the future of The Ritz-Carlton.
The Ritz-Carlton has long stood as the gold standard of luxury hospitality. With a steadfast dedication to providing unparalleled service and impactful getaways, The Ritz-Carlton remains rooted in its commitment to innovation and to thoughtful evolution, ensuring that it remains at the forefront of the luxury travel space.
The Leave Better Campaign will roll out across various media platforms, captivating audiences worldwide with its innovative approach to storytelling. A link to the video campaign can be found here.
About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
AboutMarriott International, Inc
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program.
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Travel Technology
ENNISMORE | September 20, 2023
Ennismore and Shivom LLC to Launch Mama Shelter Downtown LA in 2026, the Second of Its Kind in the City: Ennismore and its partner Shivom LLC are set to open Mama Shelter Downtown LA in 2026, following the success of Mama Shelter LA in 2015.
Mama Shelter Downtown LA, housed in the transformed Mart South Building in Downtown LA, will offer 149 keys, including 145 standard rooms and four suites, known for its lively design, exceptional dining, and entertainment.
Guests can enjoy three lively F&B outlets, including a ground-floor all-day dining restaurant and café, a rooftop bar and terrace with city views, an on-site fitness center, and a parking garage.
Positioned in the heart of Los Angeles' Fashion District, the hotel provides convenient access to over 4,000 retailers, local and national restaurants, iconic venues like the California Market Center, and nearby shopping corridors, enhancing the guest experience in the entertainment capital.
Ennismore, a creative hospitality company, and its partner Shivom LLC have announced the forthcoming Mama Shelter Downtown LA. This venture, set to launch in 2026, marks the second establishment of the popular Mama Shelter brand within the city, following the successful debut of Mama Shelter LA in May 2015. The new Mama Shelter, situated within the transformed Mart South Building in Downtown LA, is poised to offer a dynamic and immersive hospitality experience. Boasting 149 keys, including 145 standard rooms and four suites, it will embody Mama Shelter's signature style, combining vivacious design with exceptional dining and entertainment options.
Cédric Gobilliard, Head of Central & Southern Europe and COO of Ennismore, commented,
"We are thrilled to be opening a second Mama Shelter in LA. Los Angeles is a place to live life to the fullest, carrying so many fundamental values of the Mama brand, including her irreverent, popular, sassy and sexy personality; which fits perfectly with the glamour of LA. We look forward to bringing Mama's spirit to the city again with partner Shivom LLC."
[Source – Cision PR Newswrire]
Mama Shelter Downtown LA will offer three festive F&B outlets to party and play, including an all-day dining restaurant and café on the ground floor, as well as a rooftop bar and terrace with city views. Guests at the hotel will also have access to and use an on-site fitness centre and parking garage. Mama's exuberant interior decorations, homemade, high-quality menus and year-round happenings have become a staple in every one of the destinations. Guests will find all the design elements that distinguish a Mama Shelter, including graffiti carpets and ceilings, comfortable chairs, cartoon masks and one-of-a-kind decorations that reflect Mama's personality, signature food, and Mama nights to get the party started.
As the world's entertainment capital, Los Angeles is an unrivaled cultural center with over 100 museums. Mama Shelter Downtown LA enjoys a prime location within the city's Fashion District, surrounded by more than 4,000 independently owned retailers and a thriving selection of local and national restaurants. Adjacent to the hotel, the California Market Center (CMC) stands as an iconic DTLA landmark, known for hosting premier events and epitomizing the city's rich fashion industry heritage. For those seeking retail therapy, Santee Alley, a shopping corridor, and the Los Angeles Flower District, the largest flower marketplace in the United States, are just a stroll away from Mama Shelter Downtown LA. This strategic positioning ensures that guests have access to an array of attractions and experiences within arm's reach, enriching their stay in this dynamic metropolis.
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Destination and Tourism
Spirit Airlines | September 15, 2023
Spirit Airlines partners with Liberty University to launch the Spirit Wings Pilot Pathway program, focusing on nurturing the next generation of skilled pilots.
Liberty University aviation students can apply for the program after their sophomore year and a faculty recommendation, gaining conditional employment offers from Spirit Airlines, mentorship, and essential resources.
The program enhances the academic experience at Liberty University and aligns with Spirit Airlines' commitment to developing a proficient and motivated pilot workforce.
The company emphasizes its growth, new aircraft acquisitions, and improved pilot benefits, offering a promising future for Liberty Aeronautics graduates.
On September 14, 2023, Spirit Airlines, a leading customizable travel options provider, has announced a collaboration with Liberty University to cultivate the next generation of pilots. Spirit Airlines has unveiled the Spirit Wings Pilot Pathway program, a strategic initiative to expand its pool of skilled aviators. This innovative program, hosted at Liberty University's School of Aeronautics in Lynchburg, Virginia, marks a significant milestone in the airline's mission to bolster its ranks of professional pilots.
Liberty University students pursuing aviation degrees benefit from this partnership. Students may apply to the Spirit Wings Pilot Pathway program after completing their sophomore year and obtaining a faculty recommendation. Successful candidates will receive conditional employment offers from Spirit Airlines, essential resources like a Spirit Electronic Flight Bag (EFB) and invaluable mentorship opportunities. As they progress through their academic journey and accumulate flight hours, program participants will ultimately step into the role of a Spirit First Officer, contributing to the airline's commitment to excellence in aviation. This initiative enhances the educational experience at Liberty University and reinforces Spirit Airlines' dedication to cultivating a highly skilled and motivated pilot workforce.
Ryan Rodosta, Senior Director of Flight Operations and System Chief Pilot at Spirit Airlines, shared,
We put a lot of hard work into developing the Spirit Wings Pilot Pathway program and assembling a great group of partners making it incredibly rewarding to reach this key milestone. Liberty University offers a premier pilot training program designed to provide graduates with the skills to lead in the aviation field, and Spirit's growth creates opportunities for those graduates to achieve their dreams with us."
[Source – Cision PR Newswire]
Spirit's Pilots fly some of the industry's newest, most fuel-efficient aircraft to 90+ destinations across the United States, Latin America and the Caribbean. Eight brand-new Airbus A321neo aircraft are expected to be delivered in 2023, creating opportunities for First Officers to get promoted to Captain quickly. Recently, Spirit's pilots ratified a contract that includes a substantial pay raise and improved benefits. In addition to industry-leading training, Spirit provides its pilots with an exceptional quality of life.
The partnership would open exceptional prospects for their graduates, offering Liberty-trained aviation professionals a distinctive pathway to Spirit Airlines upon meeting the requisite training and experience standards. Rick Roof, Dean of the School of Aeronautics, emphasized that Spirit Airlines would gain access to pilots distinguished by their outstanding technical competencies and character, making them valuable contributors to the aerospace sector. He further noted that Liberty Aeronautics graduates could envision themselves as integral members of the Spirit team, enjoying the advantages of being associated with a renowned industry leader and operating some of the most advanced aircraft worldwide.
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