Hospitality Trends
Sheraton Hotels & Resorts | October 11, 2023
Sheraton Fort Worth Downtown approaches completion of a remarkable $45 million transformation, marked as one of the largest hotel renovations in the Fort Worth area.
A dynamic five-member senior executive team, led by General Manager Damien O'Connor, is poised to steer the hotel's vision and elevate the guest experience.
The hotel, managed by Aimbridge Hospitality, is strategically located across from the Fort Worth Convention Center, near the picturesque Water Gardens, and in close proximity to numerous restaurants and entertainment venues in downtown Fort Worth.
The Sheraton Fort Worth Downtown is on the point of completing an extensive transformation, making it one of Fort Worth's most significant hospitality projects. A five-member senior executive team has been assembled to steer the hotel's vision and enhance the guest experience. This team is backed by Aimbridge Hospitality, a globally renowned hospitality management company recognized for its exceptional service. General Manager Damien O'Connor is leading the team, who joined the Sheraton Fort Worth Downtown in April 2022. Together, they bring over 80 years of collective experience to elevate the hotel's profile and provide exceptional hospitality in the Dallas-Fort Worth market.
The Sheraton Fort Worth Downtown, with 403 rooms, enjoys a prime location just across the street from the Fort Worth Convention Center, the scenic Water Gardens, and the new Texas A&M University Law School addition. It offers convenient access to numerous restaurants and entertainment venues, making it a hub in the heart of downtown Fort Worth. Additionally, the hotel is a short drive away from iconic attractions such as The Stockyards, Texas Christian University (TCU), and the Fort Worth Zoo.
The members of the senior executive team at the Sheraton Fort Worth Downtown include:
Courtney Towson, Director of Sales and Marketing, brings over 15 years of experience to her role, previously serving as Director of Sales and Marketing for The Sinclair Autograph Collection in Fort Worth. She spent over a decade with the Gaylord Texan before that.
Rosa Morakis, Director of Human Resources, has held similar roles at various hotel brands, including Marriott, Hilton, Hyatt, DoubleTree, and Radisson. With a diverse background and proficiency in multiple languages, including Portuguese, English, Spanish, and Greek, Morakis is well-equipped for her role.
Bill Richards, Director of Finance, boasts more than two decades of experience in hotel accounting and finance. He has been a valued member of Aimbridge Hospitality for several years.
Kara Anderson, Director of Food and Beverage, is an accomplished professional and the first certified tea master for Starbucks. With several years of experience at the Beverly Hills Marriott, she has returned to her hometown of Fort Worth.
The Sheraton Fort Worth Downtown's $45 million renovation will mark one of the largest hotel transformations in the Fort Worth region. It was started in the fall of 2022; the project is on track to be finalized by the end of the current year. The comprehensive renovation encompasses the hotel's exterior and interior, focusing on creating a more vibrant and spacious environment based on valuable input from guests.
The redesign includes a reimagined entrance, an increased number of suites, and the addition of practical work-space studios tailored for small meetings and versatile use. Adding to the enhanced guest experience is the debut of West+Stone, a signature restaurant bar offering a range of dining options from breakfast to late-night dinners.
The hotel's in-house dining option, &More by Sheraton, will provide an all-day menu and a diverse selection of beverages, catering to both in-hotel dining and takeaway. In addition, the construction has been carried out in stages, allowing the hotel, with its nearly 30,000 square feet of conference space, to maintain operations during most of the renovation process.
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Travel Technology
HEI Hotels & Resorts | October 13, 2023
Courtland Grand Hotel, under HEI Hotel & Resorts, officially joins the esteemed Trademark Collection by Wyndham.
This collaboration integrates the hotel into Wyndham Rewards, with over 100 million members and enhances its reservation system.
The Courtland Grand Hotel's strategic affiliation with Trademark Collection by Wyndham reflects the brand's appeal to three- and four-star hoteliers, preserving their unique character.
Courtland Grand Hotel, a prominent hospitality investment and management company in a significant development, operated by HEI Hotel & Resorts, has formally joined the prestigious Trademark Collection by Wyndham. This strategic partnership seamlessly integrates the former Sheraton hotel into Wyndham Rewards, a highly acclaimed hotel rewards program boasting over 100 million enrolled members. It also grants access to Wyndham's robust reservation system, enhancing its reach and services.
Marilyn Yelle, the director of sales and marketing for the Courtland Grand Hotel, expressed,
"Joining the Trademark Collection by Wyndham affords us the best of all worlds, allowing the Courtland Grand Hotel to retain its independent allure while providing access to brand tools that ultimately benefit our guests."
[Source - Business Wire]
The hotel has been operating since 2017, and its affiliation is seen as both a celebration of independence and an essential step toward the continued mission of providing unparalleled guest experiences. The move also enables the hotel to pay higher commissions to third-party reservation partners and intermediaries, which is expected to further benefit the hotel's bottom line.
The affiliation of the Courtland Grand Hotel with the Trademark Collection by Wyndham underscores the brand's appeal to three- and four-star hoteliers seeking to leverage the scale and resources of Wyndham while preserving their hotels' distinctive character. Trademark Collection, a global brand, boasts over 185 hotels across nearly 25 countries, encompassing premier locations such as Atlanta, San Francisco, Las Vegas, Montreal, Berlin, Zurich, Athens, Istanbul, and other notable destinations.
The Courtland Grand Hotel, located in the heart of downtown Atlanta at 165 Courtland Street NE, has upheld an impressive four-star rating on TripAdvisor since 2016. Guest accommodations feature spacious layouts with floor-to-ceiling windows and convenient in-room refrigerators. The hotel boasts a range of appealing amenities, including a 24/7 fitness center and a picturesque garden courtyard with a heated pool covered by a retractable glass dome. Guests can savor American cuisine and specialty cocktails at Fandangles Bar & Restaurant or indulge in a delightful breakfast buffet at Collage. The hotel also presents an extensive event space, offering nearly 100,000 square feet, including two grand ballrooms and an expansive exhibit hall.
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Travel Technology
Marriott International | October 09, 2023
Marriott International launches the Hospitality Alliance for Responsible Procurement to drive sustainability and supplier engagement in collaboration with EcoVadis.
HARP focuses on achieving Net Zero targets and sustainability goals by pooling resources and expertise to address common challenges in the hospitality sector.
The initiative utilizes EcoVadis' sustainability rating methodology and platform to increase supplier visibility and accelerate supplier performance improvement.
Marriott International, along with Accor, Hilton, IHG Hotels & Resorts, Radisson Hotel Group, Avendra, and Entegra, has launched the Hospitality Alliance for Responsible Procurement (HARP) in collaboration with EcoVadis.
HARP aims to accelerate sustainability practices within the hospitality sector by fostering collaboration among trading partners. By utilizing EcoVadis' sustainability rating methodology and platform, HARP seeks to enhance supplier engagement, drive performance improvement, and focus on key industry categories.
Chief Customer Officer at EcoVadis, Richard Eyram, stated that as companies aim to involve their value chain partners in sustainability initiatives, they come to understand the intricate nature and shared difficulties within their sector. The hospitality industry can maximize its collective influence through partnerships and collaboration across the industry. Through the consolidation of efforts, alignment of priorities, and the exchange of best practices, members of HARP can attain favorable results, leading the way toward achieving Net Zero targets and a more sustainable future for everyone.
The alliance addresses common challenges faced by the industry in achieving sustainability goals, with a particular focus on increasing supplier engagement and performance. By pooling resources and expertise, HARP members aim to work collectively toward Net Zero targets and a more sustainable future. It addresses these fundamental challenges confronted by its collective supplier sustainability programs, such as:
Increasing supplier engagement rate to increase supplier visibility, beginning with the supplier assessment.
Accelerating the performance improvement curve of suppliers.
Increasing the relevancy of those engagements by concentrating on the industry's most important categories.
HARP has implemented EcoVadis's sustainability rating proven methodology, scorecards, and improvement platform to attain these objectives. The EcoVadis Sector Initiative features are designed as a network compliant with antitrust laws and enable more efficient supplier enrollment, transparency, collaboration, and analytics. Together, these capabilities provide HARP with visibility over the sustainability performance of the hospitality supply chain and enable HARP members to align on the industry's top priorities. This results in a positive message to the supplier community and a more cohesive direction that allows targeted improvement.
HARP member suppliers will have access to additional capacity-building and engagement activities, as well as tools and best practices, in order to achieve this targeted development and meet the needs of the hospitality industry. Marriott and the seven HARP founding members collectively rated more than 2,000 suppliers upon the initiative's foundation. HARP intends to increase this number in order to obtain a deeper understanding of the sustainability performance of its supply chain and to maximize improvement.
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