Sojern | March 02, 2023
Sojern, a travel marketing platform, shared data emphasizing that the Middle East brought travel momentum in 2022. After the Covid19 pandemic, it is trying its best to recover income from the tourist markets in UAE and KSA, reaching more travelers for 2023.
Recent travel reports suggest that demands for regional hotels are increasing in middle eastern countries than in 2019. There was a sudden increase in travel booking for the region in Dubai's 2020 Expo and World Cup 2022. Its latest lodging data validates this condition and states that the revenue generation from this region is higher than those in 2019 are from this area. The inbound travel demand is rising from African, Latin American (LATAM) and Asia-Pacific (APAC) markets, and KSA has the most increase in demand.
Based on the data of February, it foresees that flight searches are increasing year on year (YoY) worldwide, with approximately 36% from US & Canada, 48% from EMEA, 30% from LATAM,72% from APAC, and 23% from Caribbean. The FIFA World Cup 2022 event enhanced its travel business and is gradually returning to its glory.
Managing Director of MEA&I Sojern, Stewart Smith said, "With our latest data showing that travel intent to the Middle East is holding strong, it's heartening to see that the World Cup has given the region a boost." He added, "Long flight times and potential misconceptions regarding the region as a travel destination may continue to drive relatively cautious travel planning. However, a flurry of ongoing events in the region combined with sustained and powerful marketing strategies from newer gulf destinations such as Kingdom of Saudi Arabia will continue to influence valuable US travelers and other global visitors. Never underestimating the power of data, activating multichannel activation at scale and ensuring marketing is always on will help set hoteliers and destination marketers up for success in this pivotal time for tourism."
(Source – Cision PR Newswire)
Headquartered in San Francisco, California, Sojern, an advertising solutions provider for the travel industry, offers services for online advertising, travel marketing, Facebook marketing, hotel marketing, travel advertising, ad tech, hotel advertising, tourism marketing, co-op marketing, attraction marketing, tourism advertising, multichannel, display advertising, digital marketing, social media advertising, metasearch, programmatic display, programmatic video, dynamic ads, search engine marketing, and connected TV. With artificial intelligence and traveler intent data, it provides multichannel marketing solutions for direct demand drive. In addition, it connects hotels, travel spots, tourism boards and travel markets for customer engagement and worldwide coverage.
Deem | February 24, 2023
On February 23, 2023, Deem, a pioneer in mobile-first corporate travel management software, announced that its improved Etta business travel booking website is now available for early access. Deem representatives can provide customers with access, allowing them to experience new features, including:
A new e-commerce-style shopping cart enables users to search and select hotels, flights, and rental cars in any order and then check out when finished.
Responsive design that improves the booking experience no matter what device is used.
EcoCheck tool features the same functionalities and data as Etta for iOS and Android.
Etta's award-winning accessibility features are now fully realized in the desktop app, allowing everyone to book corporate travel on the Etta website easily.
The delegate booking feature, available in both classic and updated Etta, enables travel managers to book, manage, and monitor travel for their entire team.
Responsive design is a crucial requirement today, as 92% of people browse the internet on their phones. Moreover, website traffic through phones is on the rise, with 59.5% as of 2022's third quarter. The new version of Etta will automatically reformat for optimal performance on the platform used to access it.
Sustainability information is also important to travelers, with 77% of business travelers responding that reducing their carbon footprint during travel is a moderate or top priority. Those between 18-34 account for the highest percentage (86%) of the respondents. EcoCheck offers reliable carbon emissions data, contextual information, and hotel ratings during the travel booking process.
Better accessibility is crucial to enable more people to benefit from digital platforms. With Deem's award-winning accessibility functionality now on the Etta website, it meets the WCAG 2 AA-level guidelines.
Customers with early access can activate the latest Etta web experience by toggling a button in the screen's top right corner. Once enabled, the toggle is applied across the site. This new version of the Etta business travel software will be available for all locations this summer.
Deem is a corporate travel management software provider with solutions designed to help employees work and travel more efficiently while companies can apply policies and control costs. Its platform allows travel managers to customize travel programs and easily service travelers. The company's products give employees the tools to make better travel decisions, save money, and stay connected. Its technology plugs into travel management and expense providers, and its suite of tools is used by corporate customers and travel management companies globally. Deem is headquartered in Silicon Valley, California, and has offices in Bangalore, India and Dublin, Ireland. It is wholly owned by Enterprise Holdings.
DESTINATION AND TOURISM, INDUSTRY OUTLOOK
Travelex Insurance Services | January 17, 2023
Travelex Insurance Services, one of the leading U.S. travel insurance companies, and Collette Travel Service, Inc., an award-winning premium tour operator, have announced a partnership that will allow Collette to offer Travelex travel insurance products and services starting January 3, 2023.
Jaclyn Leibl-Cote, President and Chief Brand Officer at Collette, expressed, "We're excited for this opportunity to provide our travelers with some of the industry's best insurance plans and services." She further stated, "Travelex's quality insurance products, superb customer service record and claims payment history convinced us to partner with them. We think our clients will be very happy with Travelex's offerings."
(Source- PR Newswire)
Travelex President and CEO Shannon Lofdahl shared that her company has collaborated with Collette for months to develop and roll out comprehensive travel protection policies for its clients. She remarked, "Our teams worked together to complete implementation and agent training for the launch. "We're ready to serve Collette's travelers as they explore the world,” Shannon Lofdahl concluded.
(Source- PR Newswire)
For over 25 years,Travelex Insurance Services has been the go-to for reliable and affordable travel protection in the United States. It is a well-known collaborator in the tourism sector, offering services that enable vacationers to make and safeguard memories. Customer service, technology, and innovation are just some of the categories in which Travelex has been recognized as a market leader.
Collette, the oldest tour operator in North America, is trusted by visitors. It is distinguished by its customizable tour pacing, ties to the travel industry, and full travel protection coverage. The organization has focused on customer satisfaction since 1918 and offers 160 journeys to all seven continents via five types of travel, including small group tours and river cruises. The company's headquarters are located in Pawtucket, Rhode Island, with divisions in the United Kingdom, Canada, and Australia.