businesswire | May 26, 2023
Exhale™ the leading health and wellness brand, announces a collaboration with Virgin Hotels New York City to help serve hotel guests and the community with access to its transformative mind-body therapies and programming. Exhale™ continues to expand its footprint, giving communities a new standard of well-being with the proven quality and service for over the last 23 years.
The long-standing brand will now offer boutique wellness services catering to the hotel's guests and neighborhood visitors. The updated programming will include recovery services: floating massage chairs, IV drips, sound and vibrational therapy, infrared therapy and the first European snow room to be unveiled in North America. In addition to their well-known fitness and spa services, guests will have an enhanced experience that embraces new technology and services.
"Together, Exhale™ and its hospitality partners provide impactful, total mind-body wellness experiences to improve inner and outer well-being through boutique fitness classes, results-driven spa therapies and recovery services while collaborating with the industry's best-in-class partners," said Kim Vaughn, chief commercial officer, Exhale™. "We are thrilled to expand Exhale™ with such an iconic brand like Virgin Hotels, which allows even more people to access our wellbeing-focused programs. Located in this beautiful hotel, Exhale™ is a destination spa experience designed to enhance everyday life and assist our communities with their daily well-being routines."
“We look forward to welcoming Exhale™ to Virgin Hotels New York City,” said James Bermingham, chief executive officer, Virgin Hotels. “It will serve as a valuable amenity for our guests and locals looking to relax and recharge from the bustle of Manhattan life.
Exhale's foray into the hospitality space will meet the needs of travelers as well as hotel developers. Exhale™ supports several luxury and lifestyle brands across the US and Bermuda. Exhale™ at Virgin Hotels New York City is scheduled to open December 2023.
"Exhale™ has been a stalwart brand in NYC for many years, and their move into being more closely aligned with the hospitality industry makes perfect sense as wellness services have been in demand as more people prioritize self-care," said Jeffrey Roseman of Newmark. "Any real estate owner looking to amenitize their property would benefit from a partnership with Exhale™ as they can take smaller spaces and create a best-in-class wellness destination for tenants and area residents."
The new Exhale™ space requires a minimal footprint of 4,000 square feet, and the brand has an in-house development, design and construction team that can quickly build out its requirements led by its founder Julia Sutton, architect and designer James Harb and construction management team led by Peter Bryant. of IDCC, LLC This added all in-house service offers owners peace of mind since the tenant has a successful history of setting up shop in raw open space.
Exhale™ was founded in 2002 in New York City with its first location. They are most known for being one of the first pioneers of Barre classes and high-quality spa services. The Virgin Hotel marks the brand's fourth NYC outpost in hospitality.
Exhale™ is a unique well-being brand that has addressed mind and body through spa and fitness for 23 years. Dedicated to total well-being, Exhale™ operates in luxury hotels across the U.S. and Caribbean, offering dozens of proprietary boutique fitness classes and award-winning, transformative spa therapies, including new recovery services with Therabody and IV drips.
prnewswire | May 30, 2023
Placemakr, a flexible-use multifamily and hospitality property operator and investor, today announced its expansion into the condo hotel market in partnership with CA South, a Nashville-based real estate development company. Placemakr will operate the majority of the building as high-end furnished rentals for CA South's latest luxury condo development project, Hyve.
Hyve is a collection of 83 premier short-term rental-eligible residences in the heart of Pie Town, offering impeccable finishes and amenities within close proximity to the Convention Center, Broadway, and SoBro in Downtown Nashville. The property was designed by Alex Pettas Architecture and Barnett Design Studio. Placemakr will act as both property manager and hospitality operator of Hyve units, providing the company's signature blend of home and hospitality to the property. This partnership will create a powerful combination of excellence in design and experience for owners and guests.
"At Placemakr we are constantly striving to push the boundaries and exceed expectations within the real estate and hospitality fields. We are excited to announce this expansion, alongside the new and exciting function of our business," said Jason Fudin, CEO and Co-founder at Placemakr. "This is the first opportunity for individual condo owners and investors to own a Placemakr property, and we are thrilled to be breaking new ground in the high-end luxury condo market. This venture further demonstrates our commitment to innovation and our dedication to providing exceptional value to our partners."
Hyve has cultivated a number of unique partnerships with designers and brands including frenchCALIFORNIA, ThirdHome, and The Home Edit. Specifically, Hyve features 20 units designed and furnished by frenchCALIFORNIA, an AD Pro Directory founding member.
As another innovative collaboration, Hyve allows for complimentary access to ThirdHome's luxury vacation platform. Lastly, The Home Edit will be offering buyers the opportunity to have their spaces organized and designed by The Home Edit team.
"This project is a first of its kind for Nashville and represents a new wave of quality and design for the city. Placemakr is the perfect partner to oversee operations of the property and create this unique opportunity for our buyers," said Megan Aubale Epstein, CEO and Founder of CA South. "We greatly respect and admire the Placemakr brand and the professionalism they bring to everything they do. Hyve provides exceptional value and an innovative approach for participants seeking to participate in this unique Nashville hotel-flexible living product."
Placemakr is a flex-use hospitality and residential operator, and real estate investor. Its tech-enabled operating platform allows the company to blur the line between hospitality and home, delivering the best experiences of both in a single building. Placemakr's curated spaces in hand-picked neighborhoods allow its guests and residents the flexibility to stay for a night, a year, or anywhere in between.
DESTINATION AND TOURISM
prnewswire | April 06, 2023
Travelex Insurance Services Inc., a leading travel insurance provider in North America, announced it is launching a program to support the company's partners in their marketing efforts: integrated marketing campaign materials delivered quarterly, starting today.
Travelex President and CEO Shannon Lofdahl said the company's partners of all sizes have expressed the need for cohesive marketing materials they can use to effectively market travel insurance. "Often, we hear that time and budget resources are challenges for our partners," Lofdahl said. "And the expense associated with developing creative assets can be costly, particularly for small businesses.
"We see this as an opportunity to leverage our team of talented, nimble marketers and provide our partners added value while saving them money," Lofdahl said.
The amount is significant. At current ad agency rates for concepting, copywriting, design work, and photo licenses, the value of the integrated campaign materials Travelex is several thousand dollars each quarter. Partners will receive digital display ads in multiple sizes; print ads, color and black-and-white; a social media content calendar and graphics for regular posts; and an article and coordinating photo that partners can distribute to their client lists.
"Businesses know they need to advertise, but it's costly," Lofdahl said, "and the expense of an ad agency or freelancer to develop the creative assets increases the cost.
"Travelex has a team of highly skilled marketers right here, and they can help our partners," Lofdahl continued. "These integrated campaigns differentiate Travelex among our competitors, but most importantly, they are one more way we can deliver the outstanding customer service our partners know us for."
About Travelex Insurance Services
Travelex Insurance Services has been a leading U.S. provider of travel insurance. As a premier partner to the travel industry, Travelex offers an array of products designed to help travelers create and protect the moments that matter most while they explore the world. We are part of the Zurich family of global brands and a woman-led organization that appreciates diversity. Guided by our values, we are optimistic, caring and reliable. With forward thinking, determination and a sense of togetherness, we help travelers dream, explore, and travel on.