Stasher | July 09, 2021
Traveling is one of the most rewarding but also one of the most difficult activities. One challenge is storing things while traveling, but an English startup called Stasher is attempting to change the way people store their luggage.
Stasher links travelers with hotels and shops that can keep luggage secure while users enjoy their time in a city.
Wedderburn-Day developed Stasher as a happy accident when one of his pals wanted to store items with another friend. The friend jokingly suggested charging people for this service. An idea was conceived. They created a platform where people could store items in their homes. The model has subsequently developed, but the fundamental concept has not changed.
“Storage in cities is a real issue,” Wedderburn-Day said. “If you remember, and this is still the case, Airbnb had gone from an interesting concept to a household brand at the time, and everyone was beginning to do it. It was also generating a larger potential in this space.”
What started as a joke is now in over 250 towns worldwide, but they took a hit during the COVID-19 Pandemic. Hotels and businesses advertise their storage space on the site, and tourists can store their things in a safe place. Dandashy, a former concierge, recognized the need for tourists to keep stuff while on the travel.
“The idea has a sort of simplicity to it that makes it great,” Wedderburn-Day said. “It is not reinventing anything, and it is using the sharing-economy concept that has proven to be so successful with taxis and rentals. It is simply making use of existing space.”
Insider Intelligence Inc. | August 17, 2021
The continued reduction in travel - particularly for business and across borders - will keep digital advertising spending in the United States significantly down for the next few years.
According to eMarketer, it will take until 2023 for U.S. digital ad spending in travel to reach $4.54 billion – putting it close to 2018 levels of $4.8 billion but still far behind 2019’s spending of more than $6 billion.
In 2020, as the pandemic shut down travel – and focused what remained of marketing on messages related to hygiene, safety and flexible policies rather than booking – digital ad spending in the U.S. plummeted to $2.99 billion, a $3 billion loss compared to 2019.
According to eMarketer, no other industry declined as fast or spent as little in 2020.
RateGain, myhotelshop | September 23, 2021
RateGain Travel Technologies Limited, a provider of SaaS solutions for travel and hospitality, announced that it has entered into a definitive agreement for the acquisition of myhotelshop, a company incorporated in Germany, which provides a platform to help hotels improve direct guest acquisition. Together, myhotelshop and RateGain will now offer hotels the ability to reach more customers at higher returns.
The agreement is in line with RateGain's mission to become the leading revenue maximization platform for the hospitality and travel industry. As COVID-19 accelerated digitization of customer interactions, according to Phocuswright 9 out of 10 travelers engage with travel online. The research also shows that most travelers do not shop and book from the same source with a majority of online shoppers searching on OTAs and booking on hotel websites. In the midst of multiple channels including intermediaries, metasearch and OTAs hotels are struggling to create the optimum distribution strategy that helps them drive more bookings and lower acquisition costs.
This increases the need for hotels to move away from disparate systems and have a single provider that can help them get better control on guest acquisition and reduce dependency on one channel. myhotelshop offers reporting, bid management and campaign intelligence platform for metasearch publishers and other travel products that enables hotel suppliers, OTAs, and agency clients to reach more customers at higher returns.
Commenting on the agreement Bhanu Chopra, Founder, RateGain said, "We are delighted to welcome Ullrich and the myhotelshop team to the RateGain family. The merger will help in addressing a key challenge that the industry is facing in the post-COVID world that is witnessing increased digitization. The need to become digital first is increasingly becoming chaotic and we aim to make it simpler for hotels to manage their acquisition strategy and enable them to unlock new revenue."
Ullrich Kastner, CEO & Founder, myhotelshop added, "With RateGain we found a partner that helps us scale our technology and business model globally and at the same time keep our company brand and culture as it is. Our people, customers and partners rely on the fact that we stay who we are. Just as much it is important for them that we keep our growth path, to stay ahead in the meta and online marketing space for hotels. We aspire to be the leading marketing software for individual hotels and medium sized chains and the merger with RateGain will help us further enhance this vision within a strong technology framework."
RateGain is a global provider of SaaS solutions for the hospitality and travel industry, offering travel and hospitality solutions that unlock new revenue every day. We are one of the largest aggregators of data points in the world for the hospitality and travel industry.
Established in January 2012, headquartered in Leipzig, Germany, myhotelshop provides solutions to increase direct sales of hotels and make it a profitable distribution channel by optimizing, managing and distributing hotel content and campaigns to demand partners and driving the online success of its hotel partners.