INDUSTRY OUTLOOK, HOSPITALITY TRENDS
Optii Solutions | November 25, 2022
Optii Solutions, the leading hotel operations software, announced that it is entering into a partnership with the Association of Serviced Apartment Providers (ASAP) to support the organization and its members.
The Association of Serviced Apartment Providers is the not for profit trade body representing serviced accommodation Providers, who collectively operate more than 100,000 apartments in 25 countries and offer 3 million bed nights per year.
Following the success of multiple properties in the Staycity Group portfolio, Optii is appealing to new segments in the European market beyond traditional hotels. As demand for technology in the serviced apartment segment increases, Optii is pleased to support ASAP’s objective to grow the professional serviced apartment sector into one where the majority of all consumers understand the benefits of serviced apartments, and see them as a safe, modern and credible alternative to more conventional types of accommodation.
“We are enthusiastic to partner with Optii after seeing the value they bring to operators such as Accredited ASAP Member Staycity. Raising awareness and understanding of professionally managed serviced apartments with travelers is part of our mission. We recognize that serviced apartments have to meet a certain level of guest experience and value to support that. Optii and other leading technology providers can play a big role in helping our members stay competitive by having a modern, technology-forward operation.”
-James Foice, Chief Executive, ASAP
Maria Macree, Vice President of Sales - EMEA, Optii Solutions, said: There’s a lot of connective tissue in the hospitality industry, and it’s organizations like ASAP that make that happen. We are thrilled to partner with them, and I am personally excited to add new names and faces to the conversations I am having with members around how Optii can help them run a smart housekeeping and engineering operation that protects the bottom line and delivers on the guest experience that they promise.
About the Association of Serviced Apartment Providers
The Association of Serviced Apartment Providers (ASAP) is the not-for-profit trade body for the serviced apartment and aparthotel sector. All Members sign up to our Code of Conduct and share our aims of raising and promoting standards within this growing part of the hospitality industry. Together we are driving the sector towards becoming a safe, inclusive industry delivering top customer service and living up to our promises, so guests can always stay with confidence. Please see www.theasap.org.uk and our membership directory www.staywithconfidence.com.
About Optii Solutions
Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information about Optii, please visit: www.optiisolutions.com.
TRAVEL TECHNOLOGY, HOSPITALITY TRENDS
Optii | September 29, 2022
Optii Solutions, the leading cloud-based hotel operations software, announced an integration with the Opera Hospitality Integration Platform (OHIP). The new integration will make it easier, faster, and more cost-effective for hoteliers to manage their integration between Optii and Oracle Cloud PMS.When implementing a modern technology solution like Optii, that is powered by artificial intelligence (AI) and machine learning (ML), integrations matter. When seeking to use hotel operations technology to increase productivity, reduce cost, and improve the guest experience, time is of the essence. The faster a solution like Optii can become operational, the faster the benefits are realized for hotel teams, their guests, and hotel owners. The integration with OHIP will address exactly this for Opera Cloud PMS hotel customers.
Dino Pietropaolo, CTO of Optii Solutions said, Not only will this integration save Opera Cloud PMS customers time and money when choosing to transform their hotel operation with Optii, they will also get the latest in API technology and a high level of security with fine grained OAuth 2.0 on all APIs.
The self serve aspect of Oracle Hospitality Integration Platform will mean a lot more flexibility and autonomy for hoteliers and for Optii. The typical integration between hotel technology applications and a hotel PMS requires work on both the technology application side and the PMS, while with OHIP, hotelier and technology providers such as Optii can manage the integration process without Oracle participation.
“At Optii, customer success is everything. But when delays in integration happen, the time-to-value for our customers is impacted and often the mitigation is out of our control. With OHIP, together with our customer, we are in the driver’s seat and have full control of the process and timeline. This helps our customers realize their goals quicker. We are very excited to start offering OHIP integration to our customers in the coming weeks!”
-Katherine Grass, CEO of Optii Solutions
About Optii Solutions
Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com.
TRAVEL TECHNOLOGY, COMMERCIAL TRAVEL
Hilton and Peloton | October 06, 2022
Hilton (NYSE: HLT) and Peloton Interactive, Inc. (Nasdaq: PTON) announced an industry-first partnership, making Hilton the first hospitality brand to feature Peloton Bikes across its entire U.S. hotel portfolio of 18 award-winning brands. By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – from Hampton by Hilton to Waldorf Astoria – will feature at least one Peloton Bike in every fitness center, providing guests with a more holistic wellness experience, including access to Peloton’s world-class instructors and expansive connected fitness content.A recent Hilton survey of U.S. travelers indicated an overwhelming 98 percent of respondents are prioritizing wellness activities while on the road, and within the Peloton community, 90 percent of Members report that they are more likely to stay at hotels with Peloton Bikes. Through this partnership, Hilton guests will now have a seamless way to incorporate wellness into their future travel plans - whether for business or pleasure.
“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage,This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
-Matt Schuyler, chief brand officer, Hilton.
In addition, through this partnership, Hilton Honors members will have access to special offers, including a Peloton App trial. Starting today until January 1, 2023, U.S.-based members of Hilton’s award-winning loyalty program, Hilton Honors, who are first-time Peloton users can receive a 90-day trial subscription to the Peloton App, which offers thousands of live and on-demand classes – all with no equipment needed; as well as receive preferred pricing on select Peloton connected fitness products.
As the connected fitness category creator, we are constantly innovating on ways to meet our Members and prospective Members where they are, and that includes during busy travel seasons,” said Betsy Webb, Global Vice President, Peloton Commercial. We recognize the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.
With its recently launched global platform, Hilton. For the Stay, bolstered by an ad campaign, It Matters Where You Stay, Hilton knows that the stay is a crucial element that can make or break any trip. Through its new partnership with Peloton, Hilton is taking another step to address wellness as a key part of the stay experience at all properties across the United States.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 18 world-class brands comprising 7,000 properties in 122 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers its 139 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter and Instagram.
Peloton (NASDAQ: PTON) is the leading connected fitness platform with a highly engaged community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton’s first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in New York City, Peloton continues to scale across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.