AirDNA | November 15, 2022
A new joint report from hospitality data supplier STR and short-term rental analytics provider AirDNA shows that competition between short-term rentals and hotels has accelerated in the fight for leisure guests, with the price gap tightening and rental supply falling behind in urban markets.During the pandemic, the U.S. short-term rental sector used its supply flexibility to recover faster than hotels, especially in coastal and mountain destinations, pushing rentals' market share to a record 17% of total lodging in summer 2020. Hotels retargeted towards leisure guests to reclaim demand, focusing on urban areas, pushing short-term rentals' market share back to below its pre-pandemic trajectory.
"During the pandemic, short-term rentals had an advantage over traditional hotels due to consumer perception of better COVID-19 safety, Now in 2022, hotels can compete on price and have claimed demand on key holidays where, pre-pandemic, they typically lost out on leisure travelers."
-AirDNA Vice President of Research, Jamie Lane
Hotels Lead in Cities
In large cities, short-term rental supply contracted dramatically as demand dropped off in 2020, while government subsidies helped to reduce permanent closures of hotels. As urban demand began to recover in 2022, hotels were ready to accommodate travelers, while urban rental supply remains 17% below 2019. With strict regulations limiting short-term rentals in cities like New York and San Francisco, which both lost 25% of their pre-pandemic supply levels, supply is unlikely to fully recover in these areas.
"Looking to the future, hotel supply will likely remain strongest in urban and suburban locations, with low development in coastal and rural areas due to higher barriers to entry, where short-term rentals will likely see more opportunity for growth,"
-STR's Vice President of Analytics Isaac Collazo.
A new STR survey of more than 1,000 travelers shows that value for money is an important factor for rental guests, even more than hotel guests. Despite the perception that rentals are cheaper, in 2019, hotels and comparably-sized rentals were priced around the same, except in urban locations. In large cities, hotels were priced 42.9% higher than rentals, but that gap has closed to 26.6% in 2022. Hotels are now offering lower rates than rentals in all location types except urban and coastal resorts, where the difference is 10%.
While rentals' market share is highest in coastal and mountain or lake destinations, in urban and suburban locations their share has flattened or declined. Rentals should continue to grow their market share, albeit at a slower pace than pre-pandemic, led by expansion in resorts and small towns less well-served by traditional hotels.
AirDNA helps hosts, property managers, and investors succeed in the short-term vacation rental market by turning rental data into actionable analytics. The Denver-based company has tracked the daily performance of 10 million vacation rentals in 120,000 global markets since 2014 to provide real-time market insights. Their range of online and exportable reports offer a solution for everyone in the industry to analyze trends, price rentals, identify new investment opportunities, and benchmark performance.
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.
INDUSTRY OUTLOOK, HOSPITALITY TRENDS
Optii Solutions | November 25, 2022
Optii Solutions, the leading hotel operations software, announced that it is entering into a partnership with the Association of Serviced Apartment Providers (ASAP) to support the organization and its members.
The Association of Serviced Apartment Providers is the not for profit trade body representing serviced accommodation Providers, who collectively operate more than 100,000 apartments in 25 countries and offer 3 million bed nights per year.
Following the success of multiple properties in the Staycity Group portfolio, Optii is appealing to new segments in the European market beyond traditional hotels. As demand for technology in the serviced apartment segment increases, Optii is pleased to support ASAP’s objective to grow the professional serviced apartment sector into one where the majority of all consumers understand the benefits of serviced apartments, and see them as a safe, modern and credible alternative to more conventional types of accommodation.
“We are enthusiastic to partner with Optii after seeing the value they bring to operators such as Accredited ASAP Member Staycity. Raising awareness and understanding of professionally managed serviced apartments with travelers is part of our mission. We recognize that serviced apartments have to meet a certain level of guest experience and value to support that. Optii and other leading technology providers can play a big role in helping our members stay competitive by having a modern, technology-forward operation.”
-James Foice, Chief Executive, ASAP
Maria Macree, Vice President of Sales - EMEA, Optii Solutions, said: There’s a lot of connective tissue in the hospitality industry, and it’s organizations like ASAP that make that happen. We are thrilled to partner with them, and I am personally excited to add new names and faces to the conversations I am having with members around how Optii can help them run a smart housekeeping and engineering operation that protects the bottom line and delivers on the guest experience that they promise.
About the Association of Serviced Apartment Providers
The Association of Serviced Apartment Providers (ASAP) is the not-for-profit trade body for the serviced apartment and aparthotel sector. All Members sign up to our Code of Conduct and share our aims of raising and promoting standards within this growing part of the hospitality industry. Together we are driving the sector towards becoming a safe, inclusive industry delivering top customer service and living up to our promises, so guests can always stay with confidence. Please see www.theasap.org.uk and our membership directory www.staywithconfidence.com.
About Optii Solutions
Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information about Optii, please visit: www.optiisolutions.com.
DESTINATION AND TOURISM, HOSPITALITY TRENDS
Chartwell Hospitality | October 28, 2022
Chartwell Hospitality announced it has purchased land in Brentwood and Lebanon, Tenn., to bring new hotels to these suburbs of Nashville. Chartwell Hospitality will transform the land in Brentwood into a TownePlace Suites by Marriott and will build a Home2 Suites by Hilton in Lebanon. Chartwell Hospitality has partnered with Rockbridge on both hotel projects. Chartwell Hospitality will develop and manage both properties.TownePlace Suites by Marriott offers guestrooms with full kitchens, outdoor community patios with grills, free Wi-Fi, on-site laundry, upscale fitness center, outdoor pool, and lobby marketplace.
The Brentwood TownePlace Suites will feature 120 rooms and will be located in the East Park development of Maryland Farms. Chartwell Hospitality worked with Boyle Investment Company on their efforts to rezone the existing office building parcel to allow for hotel use. Chartwell Hospitality plans to demolish the existing obsolete Office Building #1 within East Park by the end of 2022 and redevelop the space into the TownePlace Suites. The firm plans to break ground on the hotel’s construction in the spring of 2023.
Chartwell Hospitality will concurrently break ground in Lebanon, Tenn., for the 120-room Home2 Suites in the spring of 2023. Home2 Suites features an extended-stay hotel concept with complimentary hot breakfast, laundry and fitness areas, free Wi-Fi, multiple outdoor spaces, 24-hour business centers, expansive community spaces, and pet-friendly environments.
“As Nashville grows and draws more tourists and new businesses, so do its surrounding towns and cities. We are excited to bring these two new hospitality options to the Brentwood and Lebanon communities and continue to support the growing tourism in Middle Tennessee,"
-Will Schaedle, Executive Vice President of Chartwell Hospitality.
About Chartwell Hospitality
Chartwell Hospitality is a fully integrated real estate company based in Nashville, Tennessee. We specialize in the acquisition, development, and management of high-quality, branded, limited- and full-service hotels. Founded in 2003, Chartwell consistently surpasses competition in occupancy and market rates. Simply, our mission is to be the best in the business. For more information, visit www.chartwellhospitality.com.