DESTINATION AND TOURISM
Four Seasons Hotels and Resorts | August 30, 2022
Four Seasons Hotels and Resorts unveiled its new brand creative platform, Luxury Is Our Love Language, celebrating the brand's unique and energetic perspective on the definition of luxury. Developed by Publicis Groupe's NYC-based creative collective, Le Truc, the work highlights the exceptional experiences delivered only by Four Seasons through the deep understanding of their guests and the genuine care of their people.The collaborative approach between Four Seasons, Le Truc, Starcom, Publicis Canada, and Four Seasons CRM Agency of Record, Hawkeye Canada, was designed to deliver a full 360 platform for the brand's creative re-launch.
The creative debuts Four Seasons new branding which is set to roll out across the entire brand portfolio and lines of businesses – from its Hotels and Resorts to Restaurants and Bars to Residential to Retail and to its Private Jet over the next year.Le Truc brought the creative campaign to life through a comprehensive analysis of Four Seasons guest insights and data. Inspired by real stories of actual Four Seasons guest experiences, reflected in feedback surveys, comments and in conversations with hotel teams – the spots are each "based on a true stay," featuring artful interpretations of moments when passionate Four Seasons teams went above and beyond to provide guests with anticipatory, personalized experiences rooted in generosity, kindness and care.
"The future of luxury will be driven by data and insights and defined by human connection and imagination Luxury Is Our Love Language is the embodiment of this vision and an authentic articulation of our values as we continue to evolve and express our brand in new ways. It is a bold creative platform based on our belief that true luxury shouldn't be impersonal or rigid– rather, it's about creating a meaningful sense of belonging through acts of unscripted care and the simple elegance of empathy."
-Marc Speichert, Chief Commercial Officer at Four Seasons.
Speichert continues: Le Truc used data and insights from guest stays to spotlight acts of unparalleled hospitality in action, and the 'Based on a True Stay' spots represent a refreshingly creative portrayal of our renowned brand of luxury with genuine heart.
We are proud to partner with Four Seasons on the brand's new creative platform, using data led creativity to create truly personalised luxury experiences. Le Truc's vision is to drive creative collaboration and convergence across the most diverse disciplines, enabling modern, desirable and authentic experiences for brands and the consumers they serve, said Arthur Sadoun, Global CEO and Chairman, Publicis Groupe.
To shoot the premiere campaign, Le Truc and Four Seasons worked with acclaimed director Akinola Davies Jr. – winner of the Short Film Grand Jury Prize at Sundance for his film "Lizard." From taking a guest's personal logo to new levels in Monogram, to making a budding equestrian's dreams come true in Special Delivery, to bringing the magic of winter right to the guest in First Snow, "Based on a True Stay" stories offer a glimpse into the many ways in which Four Seasons teams go above and beyond for guests every day.
"Four Seasons is an iconic brand synonymous with luxury. Our role was to reimagine how to convey their unique approach to hospitality – in a modern fashion. Throwing aside the tropes of old luxury and capturing the thoughtfulness that elevates guests' experiences above the standard of luxury they might expect from other high-end hotel brands. But in a totally unexpected manner, We worked really closely with director Akinola Davies Jr. who brought to life the style and modernity that the Four Seasons properties have in abundance. We really wanted people to reappraise what luxury looks like in a hotel, and hopefully we've achieved that."
-Andy Bird, Founding Partner and Chief Creative Officer, Le Truc
Starcom led media buying and strategy for the campaign, which will air across digital video, social and digital out-of-home starting August 29. The targeted, high impact multi-million-dollar media spend is the largest by Four Seasons to date, marking the first time the company is supporting brand equity messaging with significant paid media amplification. Starcom additionally facilitated a bespoke partnership with Condé Nast around New York Fashion Week for Vogue's inaugural Vogue World Fashion Experience.
Four Seasons will also build a custom Acts of Love postcard experience at Four Seasons Hotel New York Downtown, inviting guests to immerse themselves in the lost art of letter writing and connect more closely with their loved ones through their very own acts of thoughtfulness and care. In the spirit of September's fashion focus, Four Seasons is partnering with acclaimed fashion designer, Christian Siriano, to design custom postcards out of his one-of-a-kind sketches. To view additional creative assets, please see here.
About Four Seasons Hotels and Resorts
Four Seasons Hotels and Resorts opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating 124 hotels and resorts, and 50 residential properties in major city centres and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.
TRAVEL TECHNOLOGY,HOSPITALITY TRENDS
Spirit Airlines | July 14, 2022
Spirit Airlines (NYSE: SAVE) has completed yet another groundbreaking investment in the Guest experience. Guests can now binge their favorite shows via Spirit Wi-Fi on flights operated by its Airbus A320 and A321 aircraft. The major milestone marks the first time a U.S.-based ultra-low fare airline has offered high-speed Wi-Fi.
Spirit partnered with Thales to install the high-speed connectivity solution FlytLIVE to cover Spirit's network across the U.S., Latin America and the Caribbean. This state-of-the-art system offers access to internet services. Guests can enjoy an at-home level of experience in the air while viewing video from their streaming services, playing games and connecting on social media with their personal devices. As another major milestone, Spirit expects to provide the fastest Wi-Fi service of any U.S.-based airline when all FlytLIVE-enabled planes are connected to the new, very high-throughput SES-17 satellite by September 2022.
"This is a real groundbreaking moment in the industry as Spirit adds in-flight amenities and product options that have previously not been available on ultra-low fare carriers, We're continuing to deliver the best value in the sky by providing options that are important to our Guests, like our high-speed Wi-Fi service, while keeping our focus on affordable fares to provide our Guests with More Go."
-Matt Klein, Executive Vice President and Chief Commercial Officer for Spirit Airlines.
At Thales, we are proud to partner with Spirit Airlines in their mission to enhance the Guest experience and are truly excited to have 100% of their A320 & A321 fleet equipped with FlytLIVE. The system's reliability and performance is getting rave reviews from Spirit's passengers who can now stream to their heart's content," said TK Kallenbach, CEO Thales InFlyt Experience.
Spirit is the leader in providing customizable travel options that allow Guests to pay only for the options they choose like bags, seat assignments, refreshments, and now, Wi-Fi service will be part of this À La Smarte approach to travel. In addition to purchasing Wi-Fi on the flight, Guests can pre-purchase Wi-Fi at the time of booking on spirit.com effective July 13, 2022, and on the mobile app effective August 10, 2022, for flights on or after August 24, 2022. The voucher codes received from the pre-purchase option are for entry in the online Wi-Fi portal on the plane.
Wi-Fi Your Way
Browsing: browse the web and stay in touch via email, chat, and social media starting at $2.99
Streaming: stream, browse, and chat on board with high-speed internet that's 20x faster than our browsing option starting at $5.99
How To Connect
Turn on your device's Wi-Fi and choose "Spirit_WiFi"
Open your web browser and visit SpiritWiFi.com
Choose the plan, enter your payment or voucher code information, and enjoy Spirit Wi-Fi
The most advanced Ka-band high-throughput connectivity
FlytLIVE uses SES & Hughes next-generation aviation satellite network and technology
SES-17 satellite built to serve routes across the Americas and Atlantic with Ka-band coverage
SES-17 is SES's first satellite to have a totally digital payload, powered by a Thales advanced digital transparent processor (DTP), enabling greater flexibility and efficiency than previously available. Using Thales' FlytLIVE and SES-17, Spirit expects to offer the best availability in the Americas and will be faster than other airlines based on published data.
Additional program details:
In total, more than 80 percent of Spirit's fleet has Wi-Fi capability with system installations completed on Spirit's existing A320 and A321 sub-fleets. The expansion of Wi-Fi functionality to Spirit's existing A319 sub-fleet will be determined at a later date. Spirit plans to gain 24 brand new A320neo planes in 2022 for a projected fleet-wide total of 197 by the end of the year, and 33 more new planes projected for delivery in 2023.
The price of the Wi-Fi options is based on the duration of the flight. While inflight, Guests can enjoy complimentary access to Spirit.com—check your flight status on connecting flights, access your mobile boarding pass, and join Free Spirit to earn points from your flight. More information may be found on spirit.com/wifi.
Spirit continues to garner recognition for innovation in the Guest experience and its commitment to operational excellence. The carrier won "Best Airport Innovation" in the 2021 APEX/IFSA Awards for its groundbreaking self-bag drop system with biometric photo matching, which speeds up the check-in process and reduces face-to-face contact. Additionally, Spirit was recognized by Forbes as one of America's Best Employers for Diversity in 2022. Spirit also received the FAA's "Aviation Maintenance Technician Diamond Award of Excellence" for the fourth consecutive year.
About Spirit Airlines:
Spirit Airlines (NYSE: SAVE) is committed to delivering the best value in the sky. We are the leader in providing customizable travel options starting with an unbundled fare. This allows our Guests to pay only for the options they choose — like bags, seat assignments and refreshments — something we call À La Smarte®. We make it possible for our Guests to venture further and discover more than ever before. Our Fit Fleet® is one of the youngest and most fuel-efficient in the U.S. We serve destinations throughout the U.S., Latin America and the Caribbean, and are dedicated to giving back and improving those communities. Come save with us at spirit.com.
Thales (Euronext Paris: HO) is a global leader in advanced technologies, investing in digital and "deep tech" innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum computing – to build a confident future crucial for the development of our societies. The Group provides its customers – businesses, organisations and governments – in the defence, aeronautics, space, transport, and digital identity and security domains with solutions, services and products that help them fulfil their critical role, consideration for the individual being the driving force behind all decisions.
COMMERCIAL TRAVEL,AIRLINES AND AIRPORTS
Southwest Airlines | September 22, 2022
Southwest Airlines Co. ( NYSE: LUV) is rewarding its Rapid Rewards Members for their long-term support by giving them a limited-time incentive, making it easier to earn tier status through 2023. Starting today, Rapid Rewards® Members have more opportunities to maintain or accelerate their way to the highly coveted A-List or A-List Preferred tier status.
"We're making it easier for our Members to either earn A-List or A-List Preferred tier status, or maintain it through next year as a way to show our appreciation for their continued engagement with Rapid Rewards, We believe loyalty is a two-way street, and this is our way of thanking Customers for continuing to fly Southwest and for trusting us to connect them to the people and places that matter most in their lives."
-Jonathan Clarkson, Vice President of Marketing Loyalty & Products at Southwest Airlines
Reward Travel Counts
Southwest Airlines® is counting reward flight segments from Jan. 1 through Sept. 19, 2022, and applying them toward tier status segment requirements so Members can continue to enjoy the benefits and rewards they love and value. No registration is necessary for Members, and qualifying reward flight segments were automatically added to Members' tier progress on Sept. 13.1 Customers can view changes in the "My Account" section on Southwest.com.
Earn With New Reward Travel
Rapid Rewards Members who register and purchase Southwest® flights using Rapid Rewards points through Nov. 30, 2022, can now earn flight segment credits that count toward A-List or A-List Preferred tier status through 2023.1 The flight segment will appear in "My Account" within 72 hours after the flight is completed.
Earn Double Tier Qualifying Points
Southwest Rapid Rewards Members who register for this promotion and purchase Southwest qualifying flights, and travel through Nov. 30, 2022, can earn double tier qualifying points toward A-List or A-List Preferred tier status for 2023.2
Join Rapid Rewards
The Rapid Rewards program is designed around a simple concept—to make earning reward flights faster and easier. With Rapid Rewards, every seat is a reward seat, there are no blackout dates, and points don't expire. Customers can create an account to become a Rapid Rewards Member at Southwest.com.
All Rewards flights are subject to availability and taxes, fees, and other government or airport-imposed charges of at least $5.60 per one-way.
Tier qualifying points are earned on flights paid entirely with dollars, LUV Vouchers, gift cards, or travel funds, and with no portion of the purchase price paid for with Rapid Rewards points. Only qualifying activity will be eligible for flight credits.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Having celebrated its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.3 Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its more than 62,0004 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year. That formula for success brought industry-leading prosperity and 47 consecutive years5 of profitability for Southwest Shareholders ( NYSE: LUV). Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship. Southwest is also continuing to develop tangible steps toward achieving carbon neutrality by 2050, including offering Customers an opportunity to help the airline offset its carbon emissions. To be part of the solution, visit Southwest.com/wannaoffsetcarbon.