On January 24, 2023, the consumer services company - CLEAR launched its identity verification technology at Long Beach Airport, making travelers' identity screening quick and effortless.
CLEAR's network is specialized to verify the identities of its members by scanning their eyes or fingers instead of identity proofs like a driver's license. After verification, the CLEAR ambassador will take the member through a specific lane to TSA physical security. It will save the time of the member waiting for security screening approval. This new launch is set to generate a profit of around 1.2 million dollars, along with creating 23 job opportunities.
Members, who opt for the CLEAR Plus feature, will get access to this new identity-verification technology, which would cost around $16 per month, billed annually. This membership is discounted for American Express, United Airlines, and Delta Air Lines members. The newly-registered active members who are military, veterans, and government officials will also be charged less. Besides, the member can also add family members to their CLEAR Plus account, which would cost $60 for one adult per year.
CLEAR's CEO, Caryn Seidman-Becker, said, "California continues to be an incredibly important market for CLEAR, and we're excited to kick off 2023 by further expanding our footprint in Southern California. Launching at Long Beach Airport means locals and tourists alike can enjoy our predictable, friction-free travel experience in even more places – which is all part of our mission to transform the way people live, work and travel."
(Source – Cision PR Newswire)
CLEAR has been making identity verification frictionless since 2010. Its new lanes are accessible at San Diego International Airport, Ontario International Airport, Palm Springs International Airport, Los Angeles International Airport, and Long Beach Airport. In addition, the company also features a free LAX Fast Lane, a virtual queueing pilot. This feature allows travelers to plan ahead of time and even book a time slot for a party at the security checkpoint.