HOTEL EQUITIES | August 29, 2022
hotel owner, operator, and developer Hotel Equities (“HE”) announced the launch of its new Lifestyle division. HE’s alliance with Greenwood Hospitality combines Greenwood’s extensive collection of lifestyle and luxury hotels with HE’s portfolio of award-winning focused and full-service hotels.
"This is an important milestone for Hotel Equities as we strategically and thoughtfully expand into the lifestyle and luxury segments. We have blended Greenwood Hospitality’s industry leading team of passionate, experienced professionals along with their extensive infrastructure and back-office expertise with our best-in-class training and proprietary business intelligence systems to create a peerless offering in the experiential, full-serve and luxury segments. This creates tremendous confidence and value for both our existing and future stakeholders,”
-President and CEO of Hotel Equities, Brad Rahinsky.
Bill Kohl, Principal at Greenwood Hospitality will lead an elevated enterprise-wide food and beverage team while adding depth to the lifestyle team with the addition of Peter Tziahanas, SVP of Operations. Tom Conran, also a Principal with Greenwood Hospitality lends his skillset to further expand the new lifestyle division across both the U.S. and Canada. All disciplines will be supported by Albert Smith, Hotel Equities’ President of Hotel Operations.
"We've assembled a stellar leadership team to provide tremendous across-the-board support to our lifestyle division and create exciting new concepts that drive revenue and resonate with guests, By providing unrivaled best-in-class service, we look forward to continuing to expand in the lifestyle space.”
-Tom Conran, Principal for Greenwood Hospitality.
The lifestyle division now includes over thirty assets that include award winning hotels like The Farnam in Omaha, NE and The Henry in Dearborn, MI, both Autograph Collection by Marriott hotels, as well as the Tulsa Club, a Curio Collection by Hilton, located in Tulsa, OK.
About Hotel Equities
Hotel Equities is an award-winning full-scale hotel ownership, management and development firm with a portfolio of over 250 hotels and resorts throughout the United States and Canada. Fred Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO. Hotel Equities is an affiliate of 33 Degrees, an integrated management platform combining market knowledge and industry experience across a broad range of CRE assets including office, restaurant, retail, mixed-use and multi-unit residential. For more information on Hotel Equities, visit www.hotelequities.com.
TRAVEL TECHNOLOGY,HOSPITALITY TRENDS
Sabre Corporation and Plug and Play | July 07, 2022
Sabre Corporation (NASDAQ: SABR), a leading software and technology company powering the global travel industry, announced its partnership with Plug and Play's Travel & Hospitality program headquartered in the heart of Silicon Valley.
Plug and Play is a global innovation platform that brings together the best startups with the world's largest corporations. Through this partnership, Sabre will enhance its visibility and gain early access to the global startup community.
"Over the past years, we have accelerated our focus on innovation, both internally and together with strong partners, Our collaboration with Plug and Play is another milestone on this journey and we are very excited to engage with their world-class community of forward-thinking, driven entrepreneurs to shape the future of travel."
-Sundar Narasimhan, President Sabre Labs & Product Strategy.
Plug and Play's Travel & Hospitality program launched in 2016 and has since expanded to six locations around the world. Since its inception, the Travel program has accelerated over 250 startups and worked with some of the most innovative corporations in the industry. With this partnership, Plug and Play's goal is to complement Sabre's innovation roadmap through vetted introductions to promising travel technologies that will seek to ultimately translate to a faster recovery for the industry while improving the traveler's overall journey.
"When it comes to insights regarding the entire travel ecosystem, Sabre has demonstrated their commitment to diverse and in-depth products that touch many of our travel and hospitality partners and their customers," Sabre's commitment to digital transformation is exemplified by the innovative work coming out of Sabre Labs, their support in the startup community as well as their work with forward-thinking partners both inside and outside of travel. This partnership came into fruition at a perfect inflection point for the travel industry's recovery."
-Saeed Amidi, CEO & Founder, Plug and Play.
About Plug and Play
Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we're present in 35+ locations across five continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where we've invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com/
About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.
DESTINATION AND TOURISM
Four Seasons Hotels and Resorts | August 30, 2022
Four Seasons Hotels and Resorts unveiled its new brand creative platform, Luxury Is Our Love Language, celebrating the brand's unique and energetic perspective on the definition of luxury. Developed by Publicis Groupe's NYC-based creative collective, Le Truc, the work highlights the exceptional experiences delivered only by Four Seasons through the deep understanding of their guests and the genuine care of their people.The collaborative approach between Four Seasons, Le Truc, Starcom, Publicis Canada, and Four Seasons CRM Agency of Record, Hawkeye Canada, was designed to deliver a full 360 platform for the brand's creative re-launch.
The creative debuts Four Seasons new branding which is set to roll out across the entire brand portfolio and lines of businesses – from its Hotels and Resorts to Restaurants and Bars to Residential to Retail and to its Private Jet over the next year.Le Truc brought the creative campaign to life through a comprehensive analysis of Four Seasons guest insights and data. Inspired by real stories of actual Four Seasons guest experiences, reflected in feedback surveys, comments and in conversations with hotel teams – the spots are each "based on a true stay," featuring artful interpretations of moments when passionate Four Seasons teams went above and beyond to provide guests with anticipatory, personalized experiences rooted in generosity, kindness and care.
"The future of luxury will be driven by data and insights and defined by human connection and imagination Luxury Is Our Love Language is the embodiment of this vision and an authentic articulation of our values as we continue to evolve and express our brand in new ways. It is a bold creative platform based on our belief that true luxury shouldn't be impersonal or rigid– rather, it's about creating a meaningful sense of belonging through acts of unscripted care and the simple elegance of empathy."
-Marc Speichert, Chief Commercial Officer at Four Seasons.
Speichert continues: Le Truc used data and insights from guest stays to spotlight acts of unparalleled hospitality in action, and the 'Based on a True Stay' spots represent a refreshingly creative portrayal of our renowned brand of luxury with genuine heart.
We are proud to partner with Four Seasons on the brand's new creative platform, using data led creativity to create truly personalised luxury experiences. Le Truc's vision is to drive creative collaboration and convergence across the most diverse disciplines, enabling modern, desirable and authentic experiences for brands and the consumers they serve, said Arthur Sadoun, Global CEO and Chairman, Publicis Groupe.
To shoot the premiere campaign, Le Truc and Four Seasons worked with acclaimed director Akinola Davies Jr. – winner of the Short Film Grand Jury Prize at Sundance for his film "Lizard." From taking a guest's personal logo to new levels in Monogram, to making a budding equestrian's dreams come true in Special Delivery, to bringing the magic of winter right to the guest in First Snow, "Based on a True Stay" stories offer a glimpse into the many ways in which Four Seasons teams go above and beyond for guests every day.
"Four Seasons is an iconic brand synonymous with luxury. Our role was to reimagine how to convey their unique approach to hospitality – in a modern fashion. Throwing aside the tropes of old luxury and capturing the thoughtfulness that elevates guests' experiences above the standard of luxury they might expect from other high-end hotel brands. But in a totally unexpected manner, We worked really closely with director Akinola Davies Jr. who brought to life the style and modernity that the Four Seasons properties have in abundance. We really wanted people to reappraise what luxury looks like in a hotel, and hopefully we've achieved that."
-Andy Bird, Founding Partner and Chief Creative Officer, Le Truc
Starcom led media buying and strategy for the campaign, which will air across digital video, social and digital out-of-home starting August 29. The targeted, high impact multi-million-dollar media spend is the largest by Four Seasons to date, marking the first time the company is supporting brand equity messaging with significant paid media amplification. Starcom additionally facilitated a bespoke partnership with Condé Nast around New York Fashion Week for Vogue's inaugural Vogue World Fashion Experience.
Four Seasons will also build a custom Acts of Love postcard experience at Four Seasons Hotel New York Downtown, inviting guests to immerse themselves in the lost art of letter writing and connect more closely with their loved ones through their very own acts of thoughtfulness and care. In the spirit of September's fashion focus, Four Seasons is partnering with acclaimed fashion designer, Christian Siriano, to design custom postcards out of his one-of-a-kind sketches. To view additional creative assets, please see here.
About Four Seasons Hotels and Resorts
Four Seasons Hotels and Resorts opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating 124 hotels and resorts, and 50 residential properties in major city centres and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.