globenewswire | May 12, 2023
Porsche Cars North America, Inc. (PCNA) and Nobu Hotel Atlanta have teamed up to create an immersive, first-of-its-kind hospitality experience for travelers from across the globe. Located just north of Porsche’s U.S. headquarters, Nobu Hotel Atlanta unveils today the new Porsche Icon Suite and Porsche Classic Room. As the first Nobu property worldwide to offer a Porsche-themed experience, the newly opened Buckhead hotel offers stunning accommodations and a host of exclusive amenities designed to give guests an unforgettable stay.
“From our sports cars to the experiences we offer, the goal is to provide an elevated experience for everyone who engages with our brand,” said Ayesha Coker, Vice President of Marketing of PCNA. “We’re thrilled to see this collaboration come to life as two luxury brands come together for Atlantans and travelers from around the world who’re seeking a unique and immersive stay while visiting Atlanta.”
Nobu Hotel Atlanta has elegantly designed a room and suite that seamlessly integrates sleek Porsche-inspired art and decor as well as exclusive memorabilia celebrating iconic Porsche moments. Guests will also find best-in-class amenities consistent with Nobu’s signature attention to detail and customized for the Porsche-minded lifestyle. Among these are a Porsche-dedicated executive conference room onsite for guests looking to host business meetings. For those who are interested in exploring the city, they can take a ride in one of the property’s all-electric Porsche Taycan house cars, expertly navigated by dedicated personal drivers.
With excitement in store at every turn, Nobu Hotel Atlanta will offer an elevated package for those looking to shift their stay into high gear with a two-night stay in the Porsche Icon Suite with breakfast for two and Nobu’s Signature Omakase dining experience. Guests will also enjoy a stylized Nobu Champagne bottle in-room and will receive a personalized Porsche bathrobe to take home. For off-site excursions within a three-mile radius, the hotel will provide its Porsche house car service upon request.
“At the heart of every Nobu Hotels’ collaboration is a desire to thoughtfully curate compelling experiences that enhance our guest journey,” said Rachael Palumbo, VP Global Hotel Branding at Nobu Hospitality. “With 75 years’ worth of brand excellence to its name, Porsche’s reputation as an automotive legend complements our global vision of delivering the highest level of luxury hospitality at an intimate level.”
AboutNobu Hotel Atlanta
Nobu Hospitality’s first Georgia hotel and restaurant are located in Atlanta’s prestigious Buckhead community. The new property features 152 rooms and suites; a Nobu restaurant with a bar and lounge; a rooftop swimming pool and deck; conference center; and a state-of-the-art fitness center with Technogym equipment. Designed by Rockwell Group, the hotel and restaurant are located within the Phipps Plaza luxury retail center, alongside Life Time® Athletic and Life Time Work®, a healthy living and entertainment destination; a 13-story, LEED-certified, Class A office building; and Citizens Culinary Market (opening soon).
businesswire | May 05, 2023
Life House has been selected to manage two more hotels in California - Hotel Royal in Long Beach and Hotel La Rose in Sonoma County. Life House now operates seven hotels throughout California. Both owners faced similar challenges prior to switching to Life House, including fatigue keeping up with the day-to-day operations and a heavy reliance on expensive OTAs, all while desiring to preserve their connection to the property.
Hotel La Rose, a landmark 48-key property in the heart of Santa Rosa, has been welcoming travelers for over 100 years. The owners were attracted to Life House's ability to enhance their hotel's profitability while allowing them to devote more time to their other businesses. For the hotel’s owners, Lukhbir Gill, Hardeep Gill and Jim McCalligan, preserving the historic charm and unique character that had been cultivated through a century of heartfelt operations was very important.
“We wanted to free up our time, but deeply care about Hotel La Rose and the special experience our guests have enjoyed for so many years. Therefore, we could never see it being flagged,” said Hardeep Gill. “Life House is the perfect solution to operate this historic asset in a very sophisticated manner to optimize profitability, whilst maintaining the specialness & extraordinary charm.”
Hotel Royal, a 1923 Art Deco boutique hotel in Long Beach’s trendy East Village Arts District, had just celebrated its 100 year anniversary when the owner Victor Beauchamp retained Life House to take over management. “I had spent 20 years renovating and building our unique brand,” Beauchamp shared. “I was exhausted and needed help but couldn’t allow our family legacy to become just another corporate hotel. Life House’s personalized approach really appealed to us as a chance to maximize performance and compete with bigger, better resourced hotel brands while retaining what we love most about our property.”
This is a familiar tale for independent hotel owners who pour their heart into their properties but have difficulty keeping up with technological advances and increasing operational complexity. From transition through ongoing management, Life House’s partners have a dedicated Asset Manager who liaises with 140+ corporate experts within all pillars of hospitality operations, ensuring that the hotels employ best-in-class systems & processes at all times.
The owners of both Hotel Royal and Hotel La Rose were encouraged by the 258% increase in NOI versus pre-Life House management that was experienced by a historic property in close proximity to Hotel La Rose. Life House boosted revenue and decreased operating expenses by automating back-of-house functions, increasing profitability without adversely affecting the guest experience.
The Management Agreements for both properties were executed early this year. With an efficient transition process, they have both already launched under Life House management.
We are excited to partner with the owners of these special hotels, as they seek to spend their time in more meaningful ways,” said Rami Zeidan, Founder & CEO of Life House. “We’re excited to continue growing in California as there is an abundance of quaint independent hotels with similar attributes to the many hotels we’ve helped on the East Coast.”
About Life House
Life House is a vertically integrated hotel management & technology company focused on serving small and medium independent hotels with institutional quality service. Life House uses advanced software & operating systems to increase profitability and reliability for independent hotels throughout North America. Life House was founded in 2017 by real estate, hospitality, and technology veterans and is backed by world renowned private equity and venture investors. The company is ambitiously investing in its operational systems to make hotels far more profitable, predictable, and seamless for owners.
phocuswire | April 18, 2023
Host travel agency InteleTravel has acquired Hickory Global Partners, a corporate travel alliance, to cater to demand for blended travel. The purchase price was not disclosed.
“With the new blending of leisure and business travel, the idea of separate consortia for these markets is now outdated,” InteleTravel president James Ferrara said. “This merger creates a single source of advantages and support for all travelers and the professionals who serve them – the consortium of the future.”
Hickory will continue operating as its own brand “newly powered as a wholly owned unit of InteleTravel.” InteleTravel expects to create more than 100 jobs during the development of new programs.
Established in 1991, InteleTravel has a network of more than 90,000 independent, home-based advisors across the United States, United Kingdom, Caribbean, Mexico and Republic of Ireland, and is approaching $1 billion in sales. The Florida-based company said it has developed its own booking technology for all verticals and packaging tools including cruises, discount leisure hotel rates, short-term rentals, low-cost air carriers and activities and entertainment.
Hickory, whose members are corporate travel agencies, corporate travel departments and corporations, said it negotiates with hotels, airlines, ground transportation companies and ancillary partners “to provide our members with the best rates, incentives and opportunities available.”
Ferrara and Hickory president Chris Dane will work together to lead the focus on emerging market opportunities and initiatives for systemwide advancement, including a new Hickory business travel education and certification program for InteleTravel advisors. Hickory also said it will expand InteleTravel advisors’ earning opportunities with “business travel-focused education, negotiated travel products and services through Hickory’s air portfolio, preferred hotel and amenities programs, expense management tools and ancillary supplier partnerships.”
“We have a vision for a consortium that leads into the next decades with a modern view of business and leisure travelers, and advantages, technology and supply for our members to satisfy those needs,” Dane said. “InteleTravel’s resources and reach will help us do that.”
Turn a passion for travel into a flexible source of income and reward. When you become an InteleTravel agent, you can sell travel to anyone, including yourself. Book cruises, vacations, hotels, all-inclusive resorts, tours, airline tickets, car rentals and more. You’ll earn a commission based on the travel you sell. InteleTravel gives you the opportunity to benefit from your love of travel. Become an independent travel agent with InteleTravel and you’ll make a profit – guaranteed!