TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK
Sojern | January 11, 2023
On January 10, 2023, Sojern, a pre-eminent digital marketing platform developed for travel, and PUSHTech, a multichannel platform including CRM, marketing automation, sales, and support, announced a partnership to assist hotel partners in making the most of their first-party data.
Sojern and PUSHTech will help the travel industry with data strategies in the cookieless age. Around 81% of hotels increase revenue using first-party data. However, staying ahead of digital landscape changes requires a well-planned strategy. Sojern's travel marketing platform offers unparalleled visibility into travel demand and intelligence to assist partners in augmenting their budgets and establishing long-term plans. With the aid of PUSHTech, hotels may improve client relations, control their database, and boost direct sales.
"Our mission is to help businesses generate more effective, efficient and valuable communications with their customers through the use of automated and intelligent solutions. With a collective goal of better serving the hospitality industry we are pleased to announce our partnership with Sojern, Working together means we can better maintain our philosophy of continuous innovation in the development of an automated marketing, sales and management platform."
-David Ezquerro, Chief Revenue Officer, PUSHTech
(Source: PR Newswire)
First-party data is fundamental to the hotelier's toolkit. This unification will help integrate Sojern's innovative travel marketing and PUSHTech's platforms while taking a privacy-forward approach to the safe and guarded management of partner data. As a result, hotel partners will achieve escalated campaign performance, solid customer relationships, and boosted revenue, leading to direct sales growth and driving profitability.
Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.
AirDNA | November 15, 2022
A new joint report from hospitality data supplier STR and short-term rental analytics provider AirDNA shows that competition between short-term rentals and hotels has accelerated in the fight for leisure guests, with the price gap tightening and rental supply falling behind in urban markets.During the pandemic, the U.S. short-term rental sector used its supply flexibility to recover faster than hotels, especially in coastal and mountain destinations, pushing rentals' market share to a record 17% of total lodging in summer 2020. Hotels retargeted towards leisure guests to reclaim demand, focusing on urban areas, pushing short-term rentals' market share back to below its pre-pandemic trajectory.
"During the pandemic, short-term rentals had an advantage over traditional hotels due to consumer perception of better COVID-19 safety, Now in 2022, hotels can compete on price and have claimed demand on key holidays where, pre-pandemic, they typically lost out on leisure travelers."
-AirDNA Vice President of Research, Jamie Lane
Hotels Lead in Cities
In large cities, short-term rental supply contracted dramatically as demand dropped off in 2020, while government subsidies helped to reduce permanent closures of hotels. As urban demand began to recover in 2022, hotels were ready to accommodate travelers, while urban rental supply remains 17% below 2019. With strict regulations limiting short-term rentals in cities like New York and San Francisco, which both lost 25% of their pre-pandemic supply levels, supply is unlikely to fully recover in these areas.
"Looking to the future, hotel supply will likely remain strongest in urban and suburban locations, with low development in coastal and rural areas due to higher barriers to entry, where short-term rentals will likely see more opportunity for growth,"
-STR's Vice President of Analytics Isaac Collazo.
A new STR survey of more than 1,000 travelers shows that value for money is an important factor for rental guests, even more than hotel guests. Despite the perception that rentals are cheaper, in 2019, hotels and comparably-sized rentals were priced around the same, except in urban locations. In large cities, hotels were priced 42.9% higher than rentals, but that gap has closed to 26.6% in 2022. Hotels are now offering lower rates than rentals in all location types except urban and coastal resorts, where the difference is 10%.
While rentals' market share is highest in coastal and mountain or lake destinations, in urban and suburban locations their share has flattened or declined. Rentals should continue to grow their market share, albeit at a slower pace than pre-pandemic, led by expansion in resorts and small towns less well-served by traditional hotels.
AirDNA helps hosts, property managers, and investors succeed in the short-term vacation rental market by turning rental data into actionable analytics. The Denver-based company has tracked the daily performance of 10 million vacation rentals in 120,000 global markets since 2014 to provide real-time market insights. Their range of online and exportable reports offer a solution for everyone in the industry to analyze trends, price rentals, identify new investment opportunities, and benchmark performance.
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.
TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK
Thales | December 07, 2022
The new Thales multimodal biometric pod is an efficient enrolment and identification solution that helps smoothly manage travelers’ border and immigration processes. The combination of ‘iris & face’ capture and recognition capacities enables a fast and secure enrolment and ID verification at borders. The pod features a modern design that perfectly suits the authority’s needs in highly secure environments.
The travel industry and border security agencies have recognized the need to improve efficiency and overall traveler experience at border entry and exit points. For years, biometrics has been used by authorities to simplify traveler experiences at borders, speeding up people enrolment and ID checks such as the eGates or Entry-Exit Systems. With the Thales multimodal biometric pod, borders authorities can easily integrate automation into their processes, without compromising on passenger and employee security or on the confidentiality of the data exchanged as the solution offers ‘security and privacy by design’ parameters.
Featuring a camera and a high-resolution LCD screen, the biometric pod is able to recognise pre-enrolled travelers’ iris and face at a distance of 0.5m and up to 1.5m with excellent accuracy. Boosted by AI, the solution captures dual iris and face in two seconds, leading to swifter operations and visibly shorter wait times . Thales biometric pods can be set at any borders checkpoint (airports, seaports, etc.) managing both the first traveler enrolment upon arrival and quick biometric checks whenever required (upon territory exit, internal flights etc).
“The combination of biometric patterns applied to contactless authentication, is a sought-after solution for many stakeholders to address security, operational and convenience challenges. Thales relies on its in-house biometrics, border and smart travel expertise to design, develop and deliver top tier responsible biometric solutions to meet users’ expectations and authorities’ requirements”,
-Youzec Kurp, VP Identity and Biometric Solutions at Thales.
Thales (Euronext Paris: HO) is a global leader in advanced technologies, investing in digital and “deep tech” innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum technologies – to build a confident future crucial for the development of our societies. The Group provides its customers – businesses, organizations and governments – in the defense, aeronautics, space, transport, and digital identity and security domains with solutions, services and products that help them fulfil their critical role, consideration for the individual being the driving force behind all decisions.Thales has 81,000 employees in 68 countries. In 2021, the Group generated sales of €16.2 billion.