AIRLINES AND AIRPORTS
World Travel & Tourism Council | March 14, 2023
World Travel & Tourism Council (WTTC), a travel arrangement services company, has recently announced the Hotel Sustainability Basics (Basics) at ITB Berlin. Basics help tourist accommodation providers with their sustainability journey.
Basics is a set of globally accepted criteria that hotels should implement at least to generate a responsible and sustainable business in Travel & Tourism. The industry supports it and compiles all tourist accommodation providers, regardless of their size and location. A group of influential global hotel brands came together to demand it. It emphasizes a possible starting point over other sustainability initiatives. It will inspire accommodation providers worldwide to start their sustainability journeys and fulfill the fundamental standards of the sector.
It compromises 12 essential criteria and is available to all hotels. This endeavor aims to build a strong base for complex sustainability schemes and enhance sustainability across the industry. It got recognition from the Sustainable Hospitality Alliance as a starting point for the net positive industry. This alliance is the one that announced the latest version of the 'Pathway to Net Positive Hospitality.' WTTC has partnered with Green Key and SGS to design an online verification system to ensure the program's validity.
President & CEO of WTTC, Julia Simpson said, "We are incredibly proud to launch our Hotel Sustainability Basics and its verification scheme. The initiative is a response to the sector's need for a baseline for hotels and other tourist lodgings to introduce the exacting sustainability standards." She added, "Our research shows that most business owners are aware of their responsibility to the environment but need a step-by-step guide that is scientifically verifiable. It is a testament to the need for such a scheme that already thousands of hotel properties from around the world have committed to implement Basics, and from today can begin the verification process."
(Source – Cision PR Newswire)
About World Travel & Tourism Council
Headquartered in London, United Kingdom, World Travel & Tourism Council (WTTC) is a non-profitable and non-government organization dedicated to travel and tourism, founded in 1990. It specializes in the authority on world travel & tourism, travel, tourism, research, economics, private sector, government policies, economic impact, Covid-19 recovery, sustainability, and crisis preparedness. It represents the travel & tourism private sector at a global level. It connects industry experts, CEOs of travel & tourism companies and organizations worldwide. Its focuses on Security & Travel Facilitation, Crisis Preparedness & Management, and Sustainable Growth in the travel field.
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TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK
Internova Travel Group | January 06, 2023
Internova Travel Group, one of the largest travel service companies in the world, has committed to assisting in the fight against the effects of global climate change and is currently working toward becoming carbon-neutral with its employee travel by the end of 2023.
The company has recently initiated a partnership with Sustainable Travel International. This global organization has more than 15 years of experience developing successful sustainable travel practices and supporting some of the previous year's best carbon offset programs for the travel industry.
To broaden the scope of these efforts, the firm has launched two new programs for clients that will aid them in lowering the emissions caused by their travel.
The first one is the Climate Positive Program, geared toward corporate clients. It intends to assist in evaluating the sustainability initiatives of their businesses, measuring their emissions, formulating strategies to reduce or eliminate those emissions, and effectively communicating with their stakeholders, customers, and employees.
The next one is the Climate Action Program, designed for clients who are interested in leisure travel. It allows them to contribute 1% of the total cost of their trip toward offsetting their emissions. Travelers will also get helpful tips and up-to-date information on the latest efforts to make tourism more sustainable.
The company is committed to giving its travel advisers training on sustainability and holding workshops with travel suppliers to teach them how to make itineraries that are good for the environment. These two initiatives are part of Internova's commitment to the environment.
Internova Travel Group said that as a travel company, it has a special duty to become a strong advocate for the environment. The company intends to protect the world's natural and cultural resources so people can enjoy them for generations.
About Internova Travel Group
Internova Travel Group is one of the biggest travel services companies in the world. It has a number of well-known brands that serve both leisure and business travelers. Its divisions manage leisure, business, and franchising enterprises. The company has over 100,000 travel advisors in over 6,000 company-owned and affiliated sites in the U.S., Canada, and the U.K.
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HOSPITALITY TRENDS
Hospitality Solutions News | February 02, 2023
Retro Hospitality, a Virginia-based hospitality firm, has chosen Tambourine, a digital marketing company working with resorts, hotels, and tourism destinations, to reinvent the digital experience for Quirk Hotels.
Retro Hospitality aimed to bring art and design-focused boutiques to the limelight of its digital story following the addition of a second location in Charlottesville, Virginia, in March of 2020. To introduce potential guests to both properties, Tambourine designers created a dual splash page experience for Quirk Hotels. The user can then switch between the Charlottesville and Richmond locations on the website.
Tambourine is a digital marketing firm reshaping the hospitality industry with custom-integrated marketing solutions for resorts, hotels, and destinations worldwide. The firm’s prominence in the market for independent and branded hotels is a testament to its core values, which include raising standards for hotel website design, a customer-first approach, and making performance digital marketing simpler and more lucrative for its valued partners.
Diego Rodriguez, Design Lead at Tambourine, shared, "We wanted to enrich the brand narrative by linking both properties, but we also wanted to give each property an individual user experience." He added, "We strived to design a website that embodies the beautiful in-person experience. Tambourine was part of the original Quirk Hotels launch in Richmond, so we are excited to see the original vision expanded upon."
(Source – PR Newswire)
About Tambourine
Tambourine was founded in 1984 and is headquartered in Fort Lauderdale, Florida. It is an award-winning digital marketing agency that drives demand, revenue, and brand awareness in the hospitality industry. The firm is a valuable partner for elite hoteliers, hotel management, and asset management firms looking to outperform their competitors, increase bottom-line profitability, and reduce OTA reliance. Using the best-in-class technology, the company's comprehensive managed service program maximizes traffic and conversions across all digital channels to empower properties.
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