Airlines and Airports
businesswire | August 04, 2023
Zartico, the creators of the world’s first Destination Operating System™, announces the latest in game-changing data solutions with the launch of ZDOS™ Airport. Designed to meet the unique needs of airports, ZDOS™ Airport offers new insights into passenger behavior, allowing airports to make data-led decisions for the benefit of travelers and local communities.
With a partner base of more than 250 North American destination organizations, Zartico recognized that the airports share a common pain point with many destinations — a lack of transformational data insights that fuels innovation and supports competition. This new self-service application fills that gap and allows them to compete on revenue generation.
ZDOS™ Airport uses the same rigorous data science methodology that powers Zartico’s destination management solutions. The application’s passenger-specific data model simplifies dataset analysis, requiring little customization or technical know-how to derive meaningful insights that drive new revenue possibilities in route development, local passenger inflow, and parking utilization.
ZDOS™ Airport equips airports to now answer key questions, including:
Where do our outbound and inbound passengers live? See the full picture of your local catchment area, and understand what markets inbound travelers are coming from.
How does our market share compare to nearby competing airports? Know how your airport stacks up — who in your catchment area is choosing a competing airport, and who is traveling into competing airports to reach your destination.
Who is using our parking services, and who is choosing an off-site competitor? Develop targeted marketing strategies to drive incremental parking growth.
Where do inbound passengers go in our destination? Understand travel motivators for inbound flyers to create out-of-market advertising opportunities and grow strategic partnerships with in-market attractions and event venues.
“Data is a powerful tool for understanding human movement and the economic opportunities tied to it,” says Zartico CEO Sarah Lehman. “In developing ZDOS™ Airport, we’ve combined everything we’ve learned from working with tourism destinations, then innovated, focused, and streamlined it in order to give airport leaders the precise intelligence they need to elevate their organizations moving forward.”
ZDOS™ Airport is built on Zartico’s Integrated Data Model, using high-resolution geolocation data and event data to generate meaningful insights that supplement gate data. By filling in the data gaps, ZDOS™ Airport brings the full picture of passenger behavior into focus, empowering airports to market more strategically and manage more effectively.
Zartico powers the possibilities of place. Makers of the first Destination Operating System, Zartico harnesses and streamlines big data, science, AI, and technology to provide unprecedented visibility into the movement of people and economic opportunities. ZDOS™ is a complete strategic planning solution that equips communities to make better decisions and navigate the future. Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, data science, and storytelling.
prnewswire | July 14, 2023
GetYourGuide, leading online travel booking platform, announced today the launch of four new 'Originals by GetYourGuide' — curated, one-of-a-kind experiences exclusively available on the platform — that will respectfully immerse travelers in Kyoto's rich culture and well-known traditions, offering unique access to never-before-seen locations. Created in collaboration with the Kyoto City Tourism Association (DMO Kyoto), GetYourGuide will open centuries-old doors, allowing travelers to appreciate the local heritage of the city and dive deep into Japanese culture at a time when travel to Asia-Pacific destinations is expected to rise by 94%.3
"After reopening to the world late last year, travelers are once again eager for a glimpse of Japan's history and traditions, and Kyoto, which has one of the largest collections of UNESCO World Heritage Sites, is at the top of their list," said Jean-Gabriel Duveau, VP of Brand at GetYourGuide. "Many of Japan's culturally significant sites are hard to access — or even off-limits to visitors — until now. Our newest Originals by GetYourGuide will help travelers discover Kyoto's sacred traditions and rich culture through immersive experiences that take them off the beaten path."
GetYourGuide's four new, bucket list-worthy experiences in Kyoto include:
Unlock Ninna-Ji, a UNESCO World Heritage temple and learn the art of Wagashi:
Commissioned by the imperial family, Ninna-Ji Temple in western Kyoto houses one of the longest-standing temple buildings and is recognized as safeguarding some of the best examples of Japan's temple craftsmanship. In this once-in-a-lifetime experience, travelers will unlock the gates to the Ninna-Ji's imperial and spiritual history before it opens to the public. A resident monk will guide them through the halls, including areas usually closed to the public, until they arrive at Ninna-Ji's private tea house where they will learn how to make traditional Japanese confections known as wagashi and enjoy a traditional tea ceremony. Travelers will prepare these delicacies instructed by a wagashi chef who has been recognized as one of the best by the Japanese government.
Uncover the hidden world of Japanese maiko:
Kyoto, the former imperial capital, is the birthplace of geiko (Kyoto's geisha) culture, training female performance artists to entertain guests at teahouses and social events by singing, dancing, performing music, hosting tea ceremonies, and serving food and drinks. In an extraordinary opportunity to learn from and interact with a maiko — a geiko apprentice — travelers will be guided through the historic Gion district, Kyoto's famous geiko neighborhood, by a knowledgeable local guide. They will learn about the traditional customs and practices of maiko and geiko, then witness an authentic maiko performance inside a teahouse, get to play maiko games and ask questions directly from the apprentice — an opportunity that is rarely granted to the public.
Take in the ancient art of Noh theatre:
Travelers will venture to the beautiful, remote village of Ohara nestled in the mountains of northern Kyoto, where visitors to Kyoto rarely stray and a prominent Noh family resides. In a guided tour of the village, they will learn about Noh, an ancient performing art combining dance and theater that is still practiced today. Permitted inside a Noh Master's studio, travelers will see his costumes and centuries-old masks close up, and witness a private performance in his home. At the pinnacle of this experience, participants will be allowed to try Noh themselves — a rare event since traditionally, only Noh families may practice this art form.
Practice a guided meditation with a Zen monk:
Zen gardens and temples have long been a focal point for visitors to Kyoto and are the lifeblood of the city. In this exclusive experience, travelers will have a rare opportunity to experience the daily life of a Zen monk and gain insight into the history and practices of the temple as they enter the Jōju-ji Temple, a hidden gem known locally for its spectacular summer maple foliage. Here, they will learn about the history of Zen and its impact on Japanese culture, then experience a traditional Zen meditation with the temple's resident monk and get a glimpse into how this ancient wisdom lives on today. The exclusive visit will conclude with a lunch of Shojin, the traditional vegetarian fare of Zen Buddhist monks.
To book a visit to any of the four Kyoto Originals, please visit the GetYourGuide website. Reservations are available on a first come, first served basis on select dates through November 2023.
GetYourGuide, is the leading global online marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover and book the best and most unique activities in any destination — including guided tours by local experts, culinary excursions, cooking and craft classes, skip-the-line tickets, as well as exclusive bucket list experiences.
Today, GetYourGuide offers more than 75,000 activities from over 16,000 experience creators. Since launch, travelers from over 150 countries have booked more than 80 million tours, activities and attraction tickets through GetYourGuide.
Powered by a global team of more than 700 travel and tech experts, the company is headquartered in Berlin, Germany, and has 17 local offices around the world (including in the UK and USA).
prnewswire | July 12, 2023
Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics' capabilities as an extension of the Sojern Travel Marketing Platform.
Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPAR). This acquisition expands Sojern's Travel Marketing Platform to engage across the entire guest journey with VenueLytics' cutting-edge technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. VenueLytics' solutions help marketing, operations, and front-desk teams better serve their guests with less resources required, drive incremental revenue, and maximize profit. With these additional features, Sojern can now help marketers find, attract, convert and engage travelers throughout their journey.
"This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform," said Mark Rabe, CEO of Sojern. "We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics' expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the #1 travel marketing platform."
One of VenueLytics key customers is Grupo Posadas, the largest hotel company in Mexico with over 180 resorts and hotels. Posadas Director of Quality, Standards and Innovation, Leslie Gomez, commented, "By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53K requests over the last 9 months. Our guests satisfaction improved more than 19 percentage points (pp) in NPS (Net Promoter Score) from the guests who had contact with our digital concierge experience."
By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty. In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third party apps. This allows Sojern to expand into generative AI with cutting edge tools to drive and optimize booking value for hotels.
VenueLytics Co-Founder and CEO Baskar Manivannan commented, "We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions. With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction."
Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences. With this acquisition, it further demonstrates the company's rigor and success at integrating new technology and scaling it globally. Terms of the deal were not disclosed, but Sojern has reported previously that it is profitable, has driven more than $10 billion in global travel bookings, and serves over 10,000 customers annually around the world leveraging its long-standing AI capabilities.
The acquisition will deepen Sojern's hotel expertise in North America where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform. To learn more about how this acquisition can benefit your travel marketing campaigns, please visit Sojern's website.
Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.