Culture Trip finally unveils its online travel agency, promises to cover the full funnel
PhocusWire | August 06, 2019
Culture Trip is finally bringing its long-awaited online travel agency out of hiding.The initial release features 10 hotels per city across 12 cities and will expand to 40 cities in the next few months.The company claims it has been looking at how it will cover destinations generally and wants to ensure it is taking the full purchase funnel into account.Andy Washington, who was recruited from Expedia U.K. last year to set up the OTA, says the company has spent a lot of time understanding customer needs and is not just replicating a bog standard OTA.