COMMERCIAL TRAVEL, HOSPITALITY TRENDS
ROOMDEX | September 20, 2022
ROOMDEX, a pioneer in automated hotel upselling solutions, announces that Pandox, a leading hotel company that has ownership in 156 hotels across the globe, activated ROOMDEX’s Upgrade Optimizer software in two hotels, including:“We've always worked with a tool for upselling, but they all required some amount of human labor. So, we were looking for something else, something that was better,” said Jens Egemalm, Distribution Director for Pandox Operations Hotel, “One of my colleagues at the revenue center was doing research on upsell tools in the MEWS marketplace and found ROOMDEX. It was one of the few that was a fully automated system. We liked the simplicity of it, and that led to the first call.”
ROOMDEX Upsell Automation is a set-it-and-forget-it solution that delivers the lowest cost revenue a hotel can generate. ROOMDEX’s Upgrade Optimize combines 2-way integration with a proprietary algorithm to generate True Availability, forecasting inventory usage so there are no operational conflicts. With ROOMDEX, hotel can effortlessly sell and guarantee pre-arrival offers for Room Upgrades, Early Check-in, Late Departure and Guest Services (Breakfast, Parking, etc.).
“In terms of performance, we had high expectations because it was sold to us that it would perform well. And it did. We didn't have to wait one or two weeks before it started performing – it started performing directly. Within just a few days of one of the properties going live, we had more than €5000 worth of upsells. And it’s been consistent – we haven't gone any day without any upsells. Plus, our ROI is higher than what was promised or expected. We are very happy with that.”
ROOMDEX pilot hotels have reported an average of $75 of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade OptimizerTM room revenue is improving RevPar and boosting ADR when hotels need it most.
“We have been very happy with our partnership with MEWS and their app marketplace,Hotel groups like Pandox, who are very experienced in both cloud technology and the upselling space, have found it very easy to run a free trial of ROOMDEX through MEWS. ”
-Jos Schaap, CEO and Co-Founder of ROOMDEX,
ROOMDEX’s hotel upsell software, “Upgrade Optimizer,” automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone of our pioneering hotel optimization platform. ROOMDEX uses hotel reservation, guest data and its proprietary persona and price algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI. The company was founded by Jos Schaap, Pierre Boettner and Denis Bajet, three industry veterans (Ex. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1). ROOMDEX leverages that 90 years of hotel software innovation experience in PMS, integrations, revenue management, BI, mobile, self-service and upgrade optimization software. Since founding in spring of 2020, ROOMDEX has signed on more than 100 hotels with 9,000 rooms across the U.S., U.K. and Europe.
Pandox is a leading owner of hotel properties in Northern Europe with a focus on sizeable hotels in key leisure and corporate destinations. Pandox’s hotel property portfolio currently comprises 156 hotels with approximately 35,500 hotel rooms in 15 countries. Pandox’s business is organised into Property management, which comprises hotel properties leased on a long-term basis to market leading regional hotel operators and leading international hotel operators, and Operator activities, which comprises hotel operations executed by Pandox in its owner-occupied hotel properties. Pandox was founded in 1995 and the company’s B shares are listed on Nasdaq Stockholm. http://www.pandox.se
DESTINATION AND TOURISM,HOSPITALITY TRENDS
Selina Hospitality PLC | November 04, 2022
Selina Hospitality PLC. (“Selina”; NASDAQ: SLNA), the fast-growing lifestyle and experiential hospitality company targeting millennial and Gen Z travelers has formed a strategic partnership with Mantra, a global retreat operator, to curate wellness retreats throughout Selina’s ecosystem of 163 locations across 25 countries and six contents. The expansion into the retreat market is a first for Selina, and will create a separate entity focused solely on building these enriching wellness experiences. Per Global Wellness Institute, the wellness economy is projected to reach nearly $7.0 trillion in 2025, and the Mantra partnership allows Selina to tap into this growing business segment all while maximizing synergies across distribution and operating expenses.Mantra is known for its transformative programs that create unique experiences by bringing together the best wellness instructors of yoga, meditation, and movement with a culinary experience, live music & day trips to deliver a full mind, body, soul retreat. Mantra will be curating local wellness talent (teacher, chefs, musicians, etc.) and developing customized programs across Selina's global and diversified hotel system, be it deep in the desert, the jungle or any number of Selina’s cool, urban locations.
Selina is proud to champion a brand like Mantra and to be at the forefront of this evolution in global travel and retreat experiences. We see our partnership as an incredible opportunity to reach new customers and to enter the wellness market by providing leaders, teachers, and coaches with beautiful spaces to bring their unique skills and experiences to people around the world” said Selina VP Strategy, Steven O’Hayon.
Prior to joining forces with Selina, Mantra had put together over 50 retreats, corporate offsites & festivals since its founding in June 2020. These events, which hosted over 5,000 people, took place in Israel, Greece, Cyprus, Egypt & Sri Lanka, and now through this partnership will expand out to even more places worldwide.
“Partnering with a company that upholds such similar values and quality standards as Mantra is a dream for us. Having the support of Selina at this stage allows us to tap into their vast global reach and advanced systems to scale our presence and grow our community,”
-Doron Domb, Mantra Founder & CEO.
About Selina Hospitality PLC.
Selina (NASDAQ: SLNA) is one of the world's largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Founded in 2014, each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations around the world – from urban cities to remote beaches and jungles. Selina's portfolio includes 163 open or secured properties across 25 countries and six continents. To learn more, visit www.selina.com or follow Selina o Twitter Instagram, Facebook or YouTube.
TRAVEL TECHNOLOGY, COMMERCIAL TRAVEL
Hilton and Peloton | October 06, 2022
Hilton (NYSE: HLT) and Peloton Interactive, Inc. (Nasdaq: PTON) announced an industry-first partnership, making Hilton the first hospitality brand to feature Peloton Bikes across its entire U.S. hotel portfolio of 18 award-winning brands. By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – from Hampton by Hilton to Waldorf Astoria – will feature at least one Peloton Bike in every fitness center, providing guests with a more holistic wellness experience, including access to Peloton’s world-class instructors and expansive connected fitness content.A recent Hilton survey of U.S. travelers indicated an overwhelming 98 percent of respondents are prioritizing wellness activities while on the road, and within the Peloton community, 90 percent of Members report that they are more likely to stay at hotels with Peloton Bikes. Through this partnership, Hilton guests will now have a seamless way to incorporate wellness into their future travel plans - whether for business or pleasure.
“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage,This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
-Matt Schuyler, chief brand officer, Hilton.
In addition, through this partnership, Hilton Honors members will have access to special offers, including a Peloton App trial. Starting today until January 1, 2023, U.S.-based members of Hilton’s award-winning loyalty program, Hilton Honors, who are first-time Peloton users can receive a 90-day trial subscription to the Peloton App, which offers thousands of live and on-demand classes – all with no equipment needed; as well as receive preferred pricing on select Peloton connected fitness products.
As the connected fitness category creator, we are constantly innovating on ways to meet our Members and prospective Members where they are, and that includes during busy travel seasons,” said Betsy Webb, Global Vice President, Peloton Commercial. We recognize the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.
With its recently launched global platform, Hilton. For the Stay, bolstered by an ad campaign, It Matters Where You Stay, Hilton knows that the stay is a crucial element that can make or break any trip. Through its new partnership with Peloton, Hilton is taking another step to address wellness as a key part of the stay experience at all properties across the United States.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 18 world-class brands comprising 7,000 properties in 122 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers its 139 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter and Instagram.
Peloton (NASDAQ: PTON) is the leading connected fitness platform with a highly engaged community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton’s first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in New York City, Peloton continues to scale across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.