DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

PR.com | January 20, 2020

DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS
DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners. The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Spotlight

Hotels are increasingly challenged by emerging competitors and shifting customer demands and expectations; Airbnb being just one example of the former and Millennials of the latter. It is becoming clear that all of the ‘traditional’ players in hospitality will need to innovate in order to meet these challenges.

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VisitEngland Announces Virtual English Tourism Week from 25-31 May, Explains Agenda

VisitEngland | May 22, 2020

VisitEngland has today announced that this year’s English Tourism Week to highlight the economic importance and value of tourism to local economies across England is going virtual. VisitEngland has this year asked MPs to record video messages for use on their social media channels during English Tourism Week. VisitEngland has been working across the industry and with the UK Government to ensure that tourism is able to recover as quickly as possible once restrictions are lifted. VisitEngland has today announced that this year’s English Tourism Week to highlight the economic importance and value of tourism to local economies across England is going virtual. English Tourism Week is an annual celebration of the tourism industry, a week dedicated to showcasing England’s tourism offer. For this year’s event, being held from May 25-31, VisitEngland and local destinations are asking MPs, local authorities, the UK Government and other stakeholders to shine the spotlight on the importance of tourism to the local, regional and national economy and pledge their support to the sector’s recovery. "English Tourism Week recognises the important role the industry plays in our local, regional and national economies, supporting jobs and attracting investment. This is a challenging time for the industry and we're providing support through an unprecedented government package for businesses and workers. I hope everyone will use English Tourism Week as an opportunity to celebrate the sector, and we'll be encouraging people to book a great British holiday as soon as it is safe to do." English Tourism Week is all about highlighting the economic benefits that tourism brings to local economies, celebrating our diverse and exciting sector, and showcasing the quality, range and value of English tourism. ~ VisitEngland Director Andrew Stokes "While we cannot run events as usual this year, the spirit of the week has never been more important. Tourism has been one of the first and hardest hit economic sectors due to the Covid-19 pandemic and this year’s virtual week is dedicated to showing support for the industry, the millions of people who work in it and the hundreds of thousands of businesses impacted. "It is also about looking towards the future recovery and doing everything we can right now to ensure that tourism can bounce back to once again become one of the most successful and vibrant sectors of the economy." VisitEngland has this year asked MPs to record video messages for use on their social media channels during English Tourism Week, pledging their support for tourism and highlighting the sector’s economic importance to their local economies. On Thursday, May, 28, as part of English Tourism Week, VisitEngland is also asking MPs to share photos and social media posts from previous English Tourism Weeks or from their favorite English holiday destinations using the hashtags #ThrowbackThursday and #EnglishTourismWeek20. VisitEngland has been working across the industry and with the UK Government to ensure that tourism is able to recover as quickly as possible once restrictions are lifted. In response to calls from across the industry, it is working to develop common industry standards that will provide a ‘ring of confidence’ for tourism businesses, attractions and destinations in England as well as reassurance to visitors that businesses have clear processes in place when restrictions are lifted. Tourism is one of England’s largest and most valuable industries, supporting hundreds of thousands of businesses, employing more than 2.6 million people and generating more than £106 billion a year for the English economy. Learn More: ONLINE TRAVEL TRENDS TO WATCH OUT FOR IN 2020

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FEATURES AND ADVICE

Klarna acquires Inspirock, bringing smooth travel planning to its 90M global consumers

Klarna & Inspirock | October 25, 2021

Klarna, a leading global retail bank, payments and shopping service, is bringing its signature smoooth experience to the travel sector with the acquisition of Inspirock, an online trip planner that enables consumers to quickly and easily explore a destination's offerings and create personalized itineraries utilizing local expertise and artificial intelligence. Over 25 million travelers a year use Inspirock to plan trips tailored to their interests or find inspiration on where to go and what to see. Klarna will integrate Inspirock's capabilities to allow Klarna's 90M users to plan and shop for a trip and pay for it in installments - all through the Klarna app. In addition, Klarna aims to save its customers hours of planning for the typical vacation by using Inspirock's technology. By bringing Inspirock to Klarna, we are bringing the best of Klarna's smoooth customer experience to the travel sector. For customers, this makes the whole journey from inspiration to planning and preparing for a trip simpler, less stressful and more fun, while enabling our retail partners to better reach and engage with their audiences by offering more personalized content. It's a natural extension of the benefits Klarna brings to payments and shopping. -Klarna CEO and Co-Founder, Sebastian Siemiatkowski Inspirock's technology also enables Klarna to offer additional advertising and marketing opportunities to its growing network of over 250,000+ retail partners, helping them to reach high-intent shoppers with more curated and personalized content catered to their travel plans and preferences. "We are excited to bring simpler, easier trip planning to Klarna's 90m global consumers. Our goal at Inspirock has been to make planning a trip fast, fun and easy. Together we can deliver on Klarna's ambitions of providing a smooth shopping experience to the travel space in an innovative way. Klarna and Inspirock together can bring great inspiration, tools and shopping experiences, making planning the trip as fun as the actual trip itself." -Anoop Goyal, CEO and Co-Founder of Inspirock Klarna's marketing solutions include Comparison Shopping, an AI-driven styling engine, a virtual shopping platform, and an influencer marketing and measurement platform. Together, these services will help consumers make informed decisions about purchasing the products they want from the retailers they love at the best price. Travel is a huge global e-commerce market with strong predicted growth. 66% of global travel bookings are made online and this is expected to grow to 72% by 2025, creating a market worth a projected $833bn1. As Covid restrictions ease in many regions and travel plans are back in the calendar, Klarna research has shown that 21% of people put travel at the top of their list of categories they are going to splurge on in 20212. About Klarna We make shopping smooth. With Klarna consumers can buy now and pay later, so they can get what they love today. Klarna's offering to consumers and retailers include payments, social shopping, and personal finances. Over 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna's innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 countries. For more information, visit klarna.com.

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Dubai Tourism partners with Microsoft to streamline data-driven services

Microsoft | August 09, 2020

Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) has partnered with Microsoft to further streamline data-driven services offered to stakeholders. The move will also enhance the e-learning platform for the Dubai College of Tourism (DCT) and adopt an innovative approach towards showcasing the city as a must-visit destination. The wide scope of collaboration between Dubai Tourism and Microsoft is largely based on leveraging the Azure cloud platform, which provides a range of services from computing to networking, databases to analytics, and artificial intelligence designed to help organisations run their digital systems and processes more efficiently. Dubai Tourism's goal is to create a strong data analytics platform on the cloud that will help it share valuable business insights via online dashboards to facilitate managerial decision-making and to constantly update public and private stakeholders with critical industry-related information.

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Spotlight

Hotels are increasingly challenged by emerging competitors and shifting customer demands and expectations; Airbnb being just one example of the former and Millennials of the latter. It is becoming clear that all of the ‘traditional’ players in hospitality will need to innovate in order to meet these challenges.