DECK 7 FRAMEWORK FOR DIGITAL™ REDEFINES ITS B2B MODEL FOR 2020 LEAD-GEN GOALS

PR.com | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners. The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Spotlight

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

Spotlight

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

Related News

TRAVEL TECHNOLOGY

Berlin-based Traveltech Startup Tourlane Raises Additional Approx €16.8 Million Series C Extension

Tourlane | November 19, 2020

German startup Tourlane, the arranging and booking stage for tweaked, selective multi-roadtrips, has raised an extra approx. €16.8 million as an augmentation of their 2019 Series C financing round. Past financial specialists Sequoia Capital, Spark Capital, DN Capital, and HV Capital, just as the two originators, taken an interest in the round – boosting the organization's all out capital raised to over €84 million. The subsidizing gives Tourlane money related steadiness, permitting the organization to seek after its client driven vision of making a start to finish insight for booking exceptional individual outings dependent on cutting edge innovation and travel aptitude. Established in 2016, Tourlane's remarkable help joins the upsides of innovation, information, and master travel counseling. The organization works straightforwardly with suppliers in excess of 50 objections worldwide, offering clients the opportunity to book flights, facilities, visits, exercises, and move choices, across the board place. With Tourlane, voyagers evade dissatisfaction and spare time organizing numerous appointments from various sellers, while a devoted group of wellbeing and security counselors guarantees an effortless arranging and excursion experience.

Read More

TRAVEL TECHNOLOGY

Zendure Launches New Travel Adapter and "Everything Charger", Passport III, on Kickstarter

Zendure | February 23, 2022

At nine o'clock Tuesday morning, Palo Alto-based Zendure launched their new travel adapter and "everything charger", Passport III, on Kickstarter. They achieved their fundraising goal of $5,000 USD within the first sixty seconds. By 1:30, over 1,500 backers had pre-ordered the 65W GaN charger, to the tune of $100,000. Currently the campaign is edging toward doubling those figures in the next 24 hours.COVID-19 and the travel industry have not been getting along these past two years. Vacations have been replaced with staycations. Consumers re-allocated their travel budgets toward streaming subscriptions and food delivery. Influencers are posting fewer pictures of beach bungalows and more videos of their pets. So if we're looking for any reason to be optimistic about the trajectory of the pandemic, we'd likely find it the buying and search habits of would-be travelers. And lately, things have been looking up. Consider the humble travel adapter. Virtually indispensable for international travel. And with the recent proliferation of USB-C and PD (Power Delivery) devices on the market, an adapter purchased in 2018 might be starting to look a little less relevant. There have been plenty of companies offering newer solutions, but since the end of 2019, those products have largely sat motionless in fulfillment centers. If you're not expecting wind, you're not going to buy a kite. And if your travel outlook is grim, you're not going to buy a travel adapter. Lately, it seems that consumers are finally expecting wind again. On Amazon, many travel adapters are suddenly out of stock, due to an influx of sales. While it's wise to be wary of reading too much into what little information is publicly available on Amazon, this conclusion is corroborated in a more transparent arena: crowdfunding. There are myriad reasons why Passport III might be getting more attention than its competitors. It's lightweight and compact for its 65W output. It can charge many newer USB-C-powered laptops at full speed without a proprietary charger. It has four USB-C ports, and enough ports altogether to charge up to six devices at once. All of the necessary connectors are built in, it has a self-resetting fuse, and it comes in three dazzling colors with a nostalgia-inducing translucent enclosure. Mark Sparrow of Forbes has even called Zendure's new travel charger "the Swiss Army knife of power adapters". But the impressive performance of the company's latest crowdfunding campaign isn't just about features and specs and competition. Look at Google search trends, showing a steep incline on queries containing "travel adapters" and "hotels". Look at countries and cities cautiously but steadily lifting restrictions on traveling and dining out. Even mask mandates–arguably a measure that has minimal impact on a person's ability to go about their normal life–are gradually fading away, as medical experts express optimism that the worst of the pandemic may be in the rear view mirror. About Zendure its success is largely a case of offering the right product at the right time. Consumer enthusiasm about Passport III might just be the sign we're looking for that we're getting closer to "normal", a shining neon-purple glimmer of hope at the end of a long and dark tunnel.

Read More

FEATURES AND ADVICE

IACE Travel Launches LIVE Virtual Tour to Hidden Treasures in Japan Series

IACE Travel | October 26, 2020

In light of international flight restrictions, IACE Travel is offering a different route for travelers missing out on trips to Japan. With the cooperation of Kotohira Bus Company, IACE Travel launches a series of virtual tours to the "Hidden Treasures in Japan." Broadcast live from Japan, this virtual tour series brings tourists to some of Japan's lesser known towns and villages. This is a new way of taking virtual tours than has ever been experienced. Get an idea of where to go and how to prepare for your next trip!

Read More