DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

PR.com | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

Spotlight

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Spotlight

Travel Businesses absolutely need a CRM to work with since the Travel Industry is large and continuously flourishing, A CRM for the Travel Industry must be tailored to suit the Organisation and must be data responsive. Discover Kapture Travel CRM’s Powerfully Intelligent features that will help you steadily build upon Customer Loyalty and retain VIP Customers.

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TRAVEL TECHNOLOGY,COMMERCIAL TRAVEL

Sabre, Conferma Pay and Mastercard Join Forces to Power the Travel Economy with Virtual Cards

Sabre Corporation,Conferma Pay and Mastercard | November 29, 2022

Sabre Corporation (NASDAQ: SABR) a leading software and technology provider that powers the global travel industry, and Conferma Pay, a global fintech firm that specializes in payment technology, announced a new partnership with Mastercard to accelerate the use of virtual cards for business-to-business (B2B) travel payments. Today's announcement builds on Sabre's August 2022 acquisition of Conferma Pay. The collaboration with Mastercard is the next step in advancing Sabre's goal to create an open and independent travel payment ecosystem. Digitization of travel payments with virtual cards helps address the historic challenges associated with B2B leisure and corporate travel payments. The securely generated, single use card numbers provide a link between booking and associated payments to third party suppliers. Travel buyers and suppliers are therefore able to easily track and reconcile payments, as well as benefit from flexible pricing, financing options, and enhanced security through card payment guarantees. "The payments industry is in the midst of a revolution and there is an increased need for travel companies to better manage the whole payment experience, Companies in the travel space – including travel management companies, travel agencies, corporations, issuers and technology partners – need sophisticated solutions and seamless connections. Sabre is taking strategic steps to fulfill the needs of our industry, beginning with the acquisition of Conferma Pay. Now, the new partnership with Mastercard will help Conferma Pay to build new and enhanced digital capabilities in virtual cards, transforming the payment experience for issuers." -Roshan Mendis, Executive Vice President and Chief Commercial Officer, Sabre Travel Solutions. As part of the agreement, Mastercard has agreed to make a minority investment in Conferma Pay, which will continue to operate independently and serve the entire travel industry and beyond. Mastercard's investment in Conferma Pay is subject to customary closing conditions. A combination of experience, technologies and capabilities will accelerate travel payment innovation and drive inclusive and sustainable growth for the sector, said Chris Fendley, Executive Vice President, Enterprise Partnerships at Mastercard. Virtual cards deliver visibility, boost liquidity and increase control over B2B payment flows, which enhance payment strategies and empower organizations across the travel value chain to run, grow and protect their business, which has never been more essential. Conferma Pay connects issuers to more than 700 travel management companies, all the major global distribution systems and more than 100 online booking tools. Conferma Pay is fully integrated with all the major card schemes and serves more than 50 banking partners, who issue Conferma Pay generated virtual cards in nearly 100 currencies. "We've already made significant inroads in the B2B travel space through partnering with Sabre, We are excited about the new investments. This, combined with our existing strong relationships, will enable Conferma Pay to build on our global footprint and be at the forefront of addressing industry challenges and opportunities." -Martin Cowley, interim CEO at Conferma Pay Sabre's Virtual Payments will continue to offer Conferma Pay services – with increased capabilities that help travel buyers, agencies and corporations best support travel customer needs. Sabre Virtual Payments is a unique, secure, automated and integrated end-to-end payment solution designed to simplify and add value to the transactions that TMCs, OTAs, travel agencies, corporations and travel suppliers do every day. Sabre Virtual Payments takes all the capabilities of Conferma Pay and its network of issuers and combines it with seamless integration across Sabre products for -connected travel buyers, agencies and corporations. About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com. About Mastercard (NYSE: MA) Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com About Conferma Pay Conferma Pay is a global financial technology company. It designs and integrate virtual payment systems that provide a more efficient, seamless and secure way to pay for businesses. Conferma Pay was born in Manchester in 2005. Since then, it has connected over 700 TMCs, and directly integrates with all the major GDSs and OBTs. Its roots lie in corporate travel payment integration. It enables its payment providers to flow virtual cards into the preferred purchasing process of any business travel buyer. Crucial to this is its network of banking partners, who have issued virtual cards in over 200 countries, in 40 currencies with over 45 commercial banking partners via all major card networks. Its ecosystem continues to expand to meet the growing requirements of its global customer base.

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TRAVEL TECHNOLOGY, DESTINATION AND TOURISM

American Express and Cvent Team Up to Make Virtual Payments More Seamless

AMERICAN EXPRESS | October 20, 2022

American Express® (NYSE: AXP) and Cvent® (Nasdaq: CVT), a market-leading meetings, events, and hospitality technology provider, introduced enhanced features to the Cvent Event Marketing & Management platform that further expand virtual payment capabilities, leveraging American Express’ integrated budget management and payment automation solutions.The enhanced features provide a seamless meetings & events (M&E) payment experience for American Express Corporate Meeting Card and vPayment clients using the Cvent Event Marketing & Management platform, by: Streamlining onboarding and improving the user experience, including a step-by-step escalation process to provide additional support Simplifying M&E expense allocation with American Express @ Work Reconciliation®, a free 24/7 tool that eases the invoicing process Increasing virtual funding account options with vPayment, an American Express® payment solution that assigns a single-use account number to each transaction to help increase billing efficiency, expected to be available in the US and UK late 2022 Incorporating an automated reconciliation process, providing users with greater budget visibility, more audit controls, and better data consistency, expected to be available early in 2023 “As large companies increasingly look to bring people back together for client events or internal gatherings, they want more simplification, efficiency and automation, and managing their budgets has become more important, That’s why we partnered with Cvent to deliver an enhanced virtual payment and automation solution that helps provide a seamless user experience and better serves our clients’ needs.” -Dean Henry, Executive Vice President, Global Business Financing, Payments & Digital Experiences at American Express According to the new American Express Meeting & Events Trendex1, 97% of corporate event planners believe company events and meetings are equally or more important compared to pre-pandemic, with about three-fourths (74%) saying they expect their 2023 meetings and events budget to increase. While over eight in ten (81%) planners are already using an automated payment process, 82% say they plan to further automate their payment processes within the next six months. Looking deeper into the main attributes corporate event planners are looking for in a spend management software platform, the top five are: Simple user experience (50%) Enhanced security (48%) One integrated meeting & expense budget platform (39%) Greater budget visibility (37%) Automated end-to-end reconciliation (37%) Since 2018, American Express and Cvent’s virtual payments integration has allowed event managers to pay suppliers and manage meetings and events budgets with American Express virtual account numbers via the Cvent Event Marketing & Management platform. These new American Express and Cvent enhancements aim to address growing needs as companies continue to reimagine what returning to the office, M&E planning, and business travel look like. “Capturing actual meetings and events spend has long been an organizational pain-point with cumbersome invoices, manual spreadsheets, and siloed processes – which ultimately leads to decreased visibility and reduced budget control, For over two decades, Cvent has helped thousands of companies gain greater control over these expenditures, and with our American Express® payment enhancements, organizations can streamline their payment and reconciliation processes to deliver greater visibility and insights into their total meeting and event spend. In today’s environment, controlling costs is essential for event programs to maximize ROI and prove their value to the organization.” -Anil Punyapu, Cvent Senior Vice President of Sales METHODOLOGY 1The Morning Consult poll was conducted between September 1-September 5, 2022 among a sample of 305 Corporate Meeting Planners & Event Organizers employed full time or part time, with one of their main responsibilities including organizing/planning/marketing events. The interviews were conducted online. Results from the full survey have a margin of error of plus or minus 6 percentage points. ABOUT AMERICAN EXPRESS American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products, services and corporate responsibility information: personal cards, business cards, travel services, gift cards, prepaid cards, merchant services, Accertify, Kabbage, Resy, corporate card, business travel, diversity and inclusion, corporate responsibility and Environmental, Social, and Governance reports. ABOUT CVENT Cvent Holding Corp. (Nasdaq: CVT), is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and approximately 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management process and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.

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HOSPITALITY TRENDS

Competition for Leisure Guests Heats Up Between Hotels and Short-Term Rentals

AirDNA | November 15, 2022

A new joint report from hospitality data supplier STR and short-term rental analytics provider AirDNA shows that competition between short-term rentals and hotels has accelerated in the fight for leisure guests, with the price gap tightening and rental supply falling behind in urban markets.During the pandemic, the U.S. short-term rental sector used its supply flexibility to recover faster than hotels, especially in coastal and mountain destinations, pushing rentals' market share to a record 17% of total lodging in summer 2020. Hotels retargeted towards leisure guests to reclaim demand, focusing on urban areas, pushing short-term rentals' market share back to below its pre-pandemic trajectory. "During the pandemic, short-term rentals had an advantage over traditional hotels due to consumer perception of better COVID-19 safety, Now in 2022, hotels can compete on price and have claimed demand on key holidays where, pre-pandemic, they typically lost out on leisure travelers." -AirDNA Vice President of Research, Jamie Lane Hotels Lead in Cities In large cities, short-term rental supply contracted dramatically as demand dropped off in 2020, while government subsidies helped to reduce permanent closures of hotels. As urban demand began to recover in 2022, hotels were ready to accommodate travelers, while urban rental supply remains 17% below 2019. With strict regulations limiting short-term rentals in cities like New York and San Francisco, which both lost 25% of their pre-pandemic supply levels, supply is unlikely to fully recover in these areas. "Looking to the future, hotel supply will likely remain strongest in urban and suburban locations, with low development in coastal and rural areas due to higher barriers to entry, where short-term rentals will likely see more opportunity for growth," -STR's Vice President of Analytics Isaac Collazo. A new STR survey of more than 1,000 travelers shows that value for money is an important factor for rental guests, even more than hotel guests. Despite the perception that rentals are cheaper, in 2019, hotels and comparably-sized rentals were priced around the same, except in urban locations. In large cities, hotels were priced 42.9% higher than rentals, but that gap has closed to 26.6% in 2022. Hotels are now offering lower rates than rentals in all location types except urban and coastal resorts, where the difference is 10%. While rentals' market share is highest in coastal and mountain or lake destinations, in urban and suburban locations their share has flattened or declined. Rentals should continue to grow their market share, albeit at a slower pace than pre-pandemic, led by expansion in resorts and small towns less well-served by traditional hotels. About AirDNA AirDNA helps hosts, property managers, and investors succeed in the short-term vacation rental market by turning rental data into actionable analytics. The Denver-based company has tracked the daily performance of 10 million vacation rentals in 120,000 global markets since 2014 to provide real-time market insights. Their range of online and exportable reports offer a solution for everyone in the industry to analyze trends, price rentals, identify new investment opportunities, and benchmark performance. About STR STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.

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