DECK 7 OPTIMIZES ITS STRATEGIC MARKETING FOR 2020 USING A REVISED ABM STRATEGY

PR.com | February 04, 2020

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B marketing. The DECK 7 team has created a simple, yet effective framework for executing ABM at scale; it consists of a comprehensive and strategic approach in order to identify, target, engage, activate, and measure success in real-time. DECK 7’s account-based marketing operations are now made even stronger with a personalized content strategy to target multiple decision-makers within the same organization. An excellent collaboration between the sales and marketing teams has made the process of planning, operating, executing and evaluating much more seamless and effective in going after high-quality accounts.

Spotlight

While vacations can be all about relaxation, exploring new cultures, and leaving one’s comfort zone, a healthy dose of caution can go a long way toward staying safe. Read on for the 10 most common travel safety mishaps, and how you can avoid similar problems during your next trip.

Spotlight

While vacations can be all about relaxation, exploring new cultures, and leaving one’s comfort zone, a healthy dose of caution can go a long way toward staying safe. Read on for the 10 most common travel safety mishaps, and how you can avoid similar problems during your next trip.

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HOSPITALITY TRENDS

IHG Hotels & Resorts Unveils a New Vision for Loyalty

IHG Hotels &Resorts | January 20, 2022

When the world hit pause on travel, IHG Hotels & Resorts saw an opportunity to reconnect and learn from its guests and owners. The company made big, bold investments, transforming its portfolio with exciting brands and creating richer experiences – all under a fresh IHG Hotels & Resorts masterbrand. As guests embark on a new era of travel and the industry continues to recover, the company turns to its pioneering loyalty program and is making one of its most significant investments to date.Over the last few years, IHG Rewards has continued to evolve to meet the needs of current and future members. World-class partnerships, such as exclusive stays with Mr & Mrs Smith, a growing brand portfolio, and dynamic Reward Night pricing have given guests greater value and flexibility. Today, IHG Rewards, the industry's first and one of world's largest hotel loyalty programs, is sharing the first of many changes that will be introduced in the coming months. The new tier and bonus point earning structure – which will go live during March – is designed to help members earn more points faster and have more ways to use them than ever before. These changes, the first in a series of enhancements, include: Introducing a new Gold Elite tier starting at 20 nights, with an industry-leading 40% bonus point structure Renaming of the 'Spire Elite' tier to 'Diamond Elite' to simplify member recognition and understanding of our highest tier, which will retain our best-in-class 100% bonus point structure  Improving bonus point earn levels across all other Elite tiers "If there's anything that has united the world in the last two years, it's the realization that no virtual platform can replicate the value of travel and making memories with those we love. Travel is its own biggest reward, and that's really at the heart of what we're doing with our loyalty program. Each time our members choose to stay at our hotels, we are increasing their opportunity to travel more, experience more, and reap benefits they won't get anywhere else. Our distinct portfolio of brands recognizes no two travelers are the same, helping guests and members make the right decision for all their travel needs." -Keith Barr, Chief Executive Officer, IHG Hotels & Resorts We've made a lot of developments in the loyalty space over the years, but travel and hospitality have evolved considerably, and our guests' needs are changing. These changes are just the start as we prepare to fully relaunch a truly transformed program later this year. We'll continue elevating and enhancing our loyalty offerings with iconic brand partnerships and extensions, tailored experiences for our customers, enhanced benefits and so much more." IHG Rewards members' stays beginning January 1, 2022 will count toward the new-and-improved status when the program launches. To learn more, please visit ihg.com/newrewards. About IHG Hotels & Resorts IHG Hotels & Resorts [LON:IHG,NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotelsSuites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally. Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.

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FEATURES AND ADVICE

American Express GBT, Cvent Add Corporate Responsibility Questions To Hotel RFP

Cvent, American Express Global Business Travel | September 06, 2021

In an effort to gather and standardize data related to corporate social responsibility efforts at hotels, American Express Global Business Travel (GBT) and Cvent have created new questions for suppliers to answer as a supplement to the Global Business Travel Association’s request for proposals template. The joint initiative includes 47 questions focused on sustainability, diversity, equity and inclusion that are intended to help travel managers evaluate suppliers on these issues. To develop the questions, GBT’s Global Business Consulting team (GBC) and Cvent interviewed corporations, global hotel brands, travel management companies and consultancies. The companies say along with helping travel managers evaluate hotels, the questions benefit hotels by reducing the time needed to respond to individual requests for information on these topics. “As we accelerate the return to travel and events, customer requests for supplier data on corporate responsibility issues are soaring,” says Nina Marcello, a principal within GBC who first proposed the initiative. “Together, GBC and Cvent worked with stakeholders across corporate and meetings travel to deliver a solution that will increase the availability of relevant sustainability and DE&I data. This initiative reflects our own environmental, social and governance commitments and enables suppliers and travel managers around the world to further their corporate responsibility goals. ” Hotel suppliers answer the supplemental questions, related to things such as carbon emissions and leadership demographics, within the Cvent Transient solution. Hotel chains can also work with their properties to collect and import the information to their profiles. “The speed at which we developed these questions reflects the significance of this work, and they are already being used by our hotel clients. This initiative benefits the entire corporate travel supply chain by facilitating the sharing and reporting of important topics that impact every organization,” says Brian Sullivan, senior director of product management at Cvent.

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FEATURES AND ADVICE

TravelWifi Continues Global Growth, Acquires Barcelona-based Wifivox

TravelWifi | November 11, 2020

TravelWifi CEO Wallace Davis announced today the recent acquisition of Barcelona-based Wifivox, the leading provider of mobile Wi-Fi solutions in Spain. Founded in 2013, Wifivox has offices in Barcelona and Madrid. The company offers rentable Wi-Fi hotspot devices that can be ordered online and then picked up or dropped off at major airports and approximately 2,000 locations throughout Spain. Wifivox has a collaborative agreement with the official Barcelona tourism board and maintains more than 830 B2B partnerships in sectors ranging from events and media production companies to travel agencies and the hospitality industry.

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