DECK 7 OPTIMIZES ITS STRATEGIC MARKETING FOR 2020 USING A REVISED ABM STRATEGY

PR.com | February 04, 2020

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B marketing. The DECK 7 team has created a simple, yet effective framework for executing ABM at scale; it consists of a comprehensive and strategic approach in order to identify, target, engage, activate, and measure success in real-time. DECK 7’s account-based marketing operations are now made even stronger with a personalized content strategy to target multiple decision-makers within the same organization. An excellent collaboration between the sales and marketing teams has made the process of planning, operating, executing and evaluating much more seamless and effective in going after high-quality accounts.

Spotlight

Based on current trends and industry analysis, it is likely that Air bnb will continue to be a popular and successful platform for short-term rentals.The ongoing trend of people looking for alternative accommodation options to traditional hotels is likely to continue in the future.Ensuring your guests have a positive experience can improve your review scores and increase rentals.

Spotlight

Based on current trends and industry analysis, it is likely that Air bnb will continue to be a popular and successful platform for short-term rentals.The ongoing trend of people looking for alternative accommodation options to traditional hotels is likely to continue in the future.Ensuring your guests have a positive experience can improve your review scores and increase rentals.

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TRAVEL TECHNOLOGY,HOSPITALITY TRENDS

Sandpiper Hospitality partners with ProfitSword to offer its hotels dynamic business intelligence capabilities

Sandpiper Hospitality | December 20, 2022

Sandpiper Hospitality – a Virginia-based hotel management company with vast expertise in the extended-stay segment – has partnered with ProfitSword by Actabl, the industry’s only integrated hotel operations, business intelligence and labor management solution platform. Each of Sandpiper Hospitality’s 60 managed properties nationwide will have access to ProfitSword’s industry-leading suite of advanced budgeting and performance forecasting tools designed to provide accurate, data-driven decision-making capabilities, increase operational efficiency and drive revenue growth for each property, as well as for the entire organization. “ProfitSword is a game changer for Sandpiper Hospitality as it gives us access to highly customized data and precise real-time analytics,” said Sandpiper Hospitality President & CEO Jim Darter. “We believe this significant move will have a uniquely positive impact on our business by helping us to differentiate ourselves from our competitors and prove our strong return on investment to all our clients.” Sandpiper Hospitality is approved by Marriott International, IHG Hotels & Resorts, Choice Hotels International, Wyndham Hotels & Resorts and Extended Stay America to manage their select-service and extended stay brands and now manages over 10 different brands in its burgeoning portfolio. "We are excited to partner with the Sandpiper Hospitality team, ProfitSword by Actabl’s powerful business intelligence, reporting, and financial solutions will enable Sandpiper properties to better serve their guests and enable operations leaders to maximize profitability across their full portfolio.” -Lindsey Goedeker, Vice President Sales, Actabl. Sandpiper Hospitality has seen strong growth in 2022, adding three newly developed Wyndham Hotels & Resorts properties in Texas to its managed portfolio, including a first-of its kind dual-branded La Quinta Inn / Hawthorn Suites in Pflugerville, TX, along with the WoodSpring Suites Orlando I-4 & Convention Center in Florida for new client Sunburst Hospitality. Sandpiper Hospitality has a portfolio of 60 hotels open or under contract with 22 of them under management for third-party clients. Sandpiper Hospitality continues to demonstrate its unique ability to combine a flexible approach to third-party management with extra-ordinary financial results for its investors and clients. For more information, please visit http://www.sandpiperhospitality.com. About Sandpiper Hospitality Sandpiper Hospitality is a high-performance hotel management firm recognized as experts in the extended stay hotel space. With 60 hotels open or under management for a diverse group of clients across the country, Sandpiper Hospitality is on the leading edge of the hottest segment in hospitality. Hotel Business ranked Sandpiper Hospitality as a Top 50 Management Company in its 2022 Green Book and for the second year in a row, ranked it as one of the fastest growing companies in hospitality management. The firm has earned its position as the leading operator in the extended stay hotel segment of hospitality by virtue of superior returns on investment for its investors and clients. Sandpiper Hospitality - where expertise grounds us and flexibility elevates us. http://www.sandpiperhospitality.com About Actabl With a comprehensive suite of industry-leading technology solutions designed to meet the evolving needs of the global hospitality industry, Actabl provides all the insight and intelligence today’s hoteliers need to enhance operational efficiency, improve guest experience, and increase profitability at the individual, team, property, and enterprise levels. Bringing together the industry’s most powerful and proven brands, Actabl’s integrated solution includes the ALICE hotel operations management platform, ProfitSword’s AI-powered business intelligence technology, Transcendent’s advanced asset management, and Hotel Effectiveness’ complete labor optimization system designed for hotels and hotel management companies. With a global team of 250+ employees boasting over 1,000 years of combined hospitality experience, Actabl serves the technology needs of more than 10,000 properties in hospitality markets around the world. To learn more, please visit http://www.actabl.com. About ProfitSword by Actabl Founded in 2001, ProfitSword by Actabl’s mission is to provide exceptional business intelligence tools to the business community, specializing in data collection and integration, data analytics, operational functionality and reporting at all levels of the organization. The ProfitSword Suite is now in use by more than 30,000 users across 3,000+ business units. ProfitSword’s award-winning SaaS solutions provide the end user with applications for consolidated, real-time reporting and data management. ProfitSword uses various available methods of gathering data from disparate sources to create a powerful data warehouse. The suite of applications is accessible to all levels of users throughout the organization.

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INDUSTRY OUTLOOK, HOSPITALITY TRENDS

Optii Partners with the Association of Serviced Apartment Providers

Optii Solutions | November 25, 2022

Optii Solutions, the leading hotel operations software, announced that it is entering into a partnership with the Association of Serviced Apartment Providers (ASAP) to support the organization and its members. The Association of Serviced Apartment Providers is the not for profit trade body representing serviced accommodation Providers, who collectively operate more than 100,000 apartments in 25 countries and offer 3 million bed nights per year. Following the success of multiple properties in the Staycity Group portfolio, Optii is appealing to new segments in the European market beyond traditional hotels. As demand for technology in the serviced apartment segment increases, Optii is pleased to support ASAP’s objective to grow the professional serviced apartment sector into one where the majority of all consumers understand the benefits of serviced apartments, and see them as a safe, modern and credible alternative to more conventional types of accommodation. “We are enthusiastic to partner with Optii after seeing the value they bring to operators such as Accredited ASAP Member Staycity. Raising awareness and understanding of professionally managed serviced apartments with travelers is part of our mission. We recognize that serviced apartments have to meet a certain level of guest experience and value to support that. Optii and other leading technology providers can play a big role in helping our members stay competitive by having a modern, technology-forward operation.” -James Foice, Chief Executive, ASAP Maria Macree, Vice President of Sales - EMEA, Optii Solutions, said: There’s a lot of connective tissue in the hospitality industry, and it’s organizations like ASAP that make that happen. We are thrilled to partner with them, and I am personally excited to add new names and faces to the conversations I am having with members around how Optii can help them run a smart housekeeping and engineering operation that protects the bottom line and delivers on the guest experience that they promise. About the Association of Serviced Apartment Providers The Association of Serviced Apartment Providers (ASAP) is the not-for-profit trade body for the serviced apartment and aparthotel sector. All Members sign up to our Code of Conduct and share our aims of raising and promoting standards within this growing part of the hospitality industry. Together we are driving the sector towards becoming a safe, inclusive industry delivering top customer service and living up to our promises, so guests can always stay with confidence. Please see www.theasap.org.uk and our membership directory www.staywithconfidence.com. About Optii Solutions Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information about Optii, please visit: www.optiisolutions.com.

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TRAVEL TECHNOLOGY,HOSPITALITY TRENDS

Agilysis Dispenses Cloud Native PMS to Marriot International

Agilysis | January 04, 2023

Agilysis, a provider of hospitality software solutions, recently announced a partnership between Marriott International, Inc. and Agilysis, a cloud-native property management system (PMS) software provider. Agilysys and Marriott will collaborate to form a cohesive strategy and activation plan before taking steps to replace the various proprietary property management systems currently in use. Agilysys remarked that it is looking forward to deploying its cloud-native PMS that is easy to use, comprehensive in functionality, and backed up by world-class service and support. As an organization focused solely on hospitality, Agilysys designs solutions to serve all hotel types while also accommodating diverse needs, which is an advantage for organizations with extensive brand portfolios such as Marriott. Being chosen to provide property management technology to the world's leading hospitality corporations to help them meet the growing needs of the next generation of employees and guests is a testament to the hospitality solution advancements resulting from the company's substantial investments in research and development and its accelerating rate of innovation. Adding to this, Marriott International said that it is also looking forward to utilizing Agilysys’ property management technology to elevate and simplify the associate experience, enabling them to focus on delivering exceptional guest service. About Agilysis Agilysys delivers hospitality-focused technology solutions. The company offers point-of-sale, property management, inventory and procurement, analytics, payment processing, document management, mobile solutions, support, maintenance, professional services, and third-party hardware products and operating systems. It offers innovations for the hotel industry, diverse capabilities for different properties, and cloud-native technology that makes work easier for staff and improves the guest experience.

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