TRAVEL TECHNOLOGY

Digital Disruption to Shine a Light on Contactless Technology in the Next Year

TravelPulse | December 14, 2020

Digital Disruption to Shine a Light on Contactless Technology in the Next Year
The year 2020 will be known for ended travel and major interruptions in the hospitality industry. One positive takeaway has been the diverse sort of disturbance the area has confronted – digital disruption. In an industry traditionally more slow to receive the most recent technologies, COVID-19 intensified the need to increase measures, upgrade tasks and move to smart technologies that address the new health and safety necessities for hotels.

With news on vaccines and numerous locales emerging from lockdowns, there is light toward the finish of this dark tunnel. It's the ideal opportunity for hotels to invest in new technology to help support travelers' confidence and get ready for recovery. The following are a couple of tech patterns to look for in 2021 that will have a major effect on staff and guests in the new year.

Spotlight

In the past decade, DMO head offices and ITOs have focused on adapting their tactics to the rapid shift in digital marketing. Most have not had the time to step back and assess the impact on team structure and functions. ITOs used to operate fairly independently. This is rapidly changing as geographic borders become less relevant and specific digital marketing expertise is driven by head office.

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Travel Solutions USA Initiates New Service to Support Hospitality Industry During COVID-19

Travel Solutions | May 21, 2020

Industry Leaders Come Together in Strategic Partnership with T&M Protection Resources, LLC to Provide Bi-Weekly Data Reports to navigate the future of the Travel Industry. Travel Solutions USA, a hospitality industry platform pioneered by leaders in the travel space, has announced the launch of the Global Travel Intelligence Briefing. Travel Solutions USA has pledged to donate a portion of sales from its report to the Travel Cares Foundation, a 501(c) 3 organization created amidst COVID-19 to give back and support hospitality businesses across the globe. Travel Solutions USA, a hospitality industry platform pioneered by leaders in the travel space, has announced the launch of the Global Travel Intelligence Briefing, a data resource designed to provide hospitality businesses with the resources to navigate their companies through the COVID-19 pandemic. In coordination with T&M Protection Resources, LLC, a global security and investigations firm, the Global Travel Intelligence Briefing will provide the latest hospitality insights and industry data ranging from global travel restrictions and advisories, to security practices and more, through bi-weekly reports. Amidst COVID-19, our team noticed an immediate need for collective information across the travel and hospitality industry, which led us to join forces with T&M to create a resource for hospitality leaders and businesses across the globe ~ Rob Karp, the Founder of Travel Solutions USA "Through bi-weekly briefs, our goal is to block out the noise and provide a clear and concise roadmap for our colleagues to navigate through the everyday challenges our industry is currently facing. Whether you're the owner of a boutique hotel, a tour operator or a travel agency, we're here to support and provide you with the vital information you need, all in one place." As many nations and U.S. states begin to reopen their economies, the reports will offer detailed travel advisories and key analyses inclusive of monthly airline travel trends and passenger volume to better prepare the industry for the future, and analysis of key developments across local, regional and international economies. Travel Solutions USA has pledged to donate a portion of sales from its report to the Travel Cares Foundation, a 501(c) 3 organization created amidst COVID-19 to give back and support hospitality businesses across the globe. About Travel Solutions USA: Designed to deliver actionable insights, Travel Solutions USA's Global Travel Intelligence Briefing offers the latest data and information for the hospitality industry, created by travel and hotel industry experts, and powered by the global security and intelligence insight of T&M Protection Resources. Learn More: DIGITAL MARKETING IN THE AGE OF CORONAVIRUS - WHAT TRAVEL BRANDS NEED TO KNOW

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HOSPITALITY TRENDS

PRISM HOTELS & RESORTS ACQUIRED BY AIMBRIDGE HOSPITALITY

Prism Hotels & Resorts | December 15, 2021

Dallas-based Prism Hotels & Resorts, an award-winning, full-service hotel management, investment and advisory services company representing more than 48 properties across the country, has been acquired by Aimbridge Hospitality, a leading global hospitality company. The terms of the deal will not be disclosed. The announcement was made by Steve Van, President & CEO of Prism Hotels & Resorts and Aimbridge President & CEO Michael J. Deitemeyer. In addition to a strong presence in traditional hotel management, Prism boasts the industry leading hotel receivership advisory and "turnaround" services involving the management and restructuring of properties that are economically distressed. In a year marked by immense change, it's fitting that we announce the biggest moves in our company's storied 38 year history," Van said. "Close relationships have become integral to our company's identity, and we place tremendous value in our people with whom we've grown together and the great properties we service. It's with those values in mind that we have selected Aimbridge Hospitality to carry the Prism legacy forward. Aimbridge's access to best-in-class resources and systems, coupled with their highly effective and experienced leadership team and deep understanding of our Most Satisfied Owner philosophy, makes them a perfect fit. The Prism Difference is alive and well, and we know the passion and dedication of our teams on the ground will continue to shine through this transition. We are inspired by this opportunity and excited to be part of Aimbridge Hospitality as we write the next chapter of history together. Our best is yet to come. "We are excited to continue Aimbridge's growth with the acquisition of Prism.,With our global resources and Prism's stellar reputation, this acquisition presents great opportunity for all of us. We look forward to welcoming their hotels, owners and talented team to Aimbridge and taking Prism's incredible Most Satisfied Owner approach and robust lender services arm to new heights together." -Michael J. Deitemeyer, President & CEO of Aimbridge Hospitality About Prism Hotels & Resorts As an award-winning, full-service hotel management company, Dallas-based Prism Hotels & Resorts has developed a reputation for operational excellence by increasing hotel performance and delivering measurable results. Recently, Prism was selected as 2021 Strategic Partner by Hyatt. The company was also named Best Full-Service Operator in The Americas by Hyatt, received back-to-back Connie Pride Merit Awards from Hilton, and earned Franchise Hotel of the Year for the Hyatt Regency LAX. With 35 years of experience, Prism leverages top industry talent to produce a best-in-class experience that extends from the front desk to the bottom line. Prism manages a portfolio of over 30 hotels from multiple institutional and private owners including urban, suburban and resort destinations. The company has expertise managing all major brands as well as independent destination hotels. For more information, please visit www.prismhotels.com. About Aimbridge Hospitality Aimbridge Hospitality is a leading, global hospitality company offering best-in-class hotel management services across a broad spectrum of franchised branded full service, select service, luxury hotels, destination resorts, convention centers and lifestyle hotels. Aimbridge's premium portfolio represents approximately 1,500 properties in 49 states and 20 countries, inclusive of pipeline. With the most robust brand diversity in the industry, Aimbridge and its affiliates represent 84 lodging brands, in addition to more than 82 independent boutique/lifestyle hotels in the portfolio. As the world's largest third-party operator, Aimbridge is dedicated to its mission to leverage its scale to add value for owners and opportunities for associates better than any hospitality operator. Aligned with a concentrated focus, agility, and expertise for each vertical, Aimbridge drives market success for hotels and optimizes investment returns for owners. Aimbridge Hospitality's global headquarters is based in Plano, Texas, with additional corporate offices in Atlanta, Calgary, Fargo, Puerto Rico, and Washington, D.C. Evolution Hospitality, Aimbridge's Lifestyle Division, is based in San Clemente, Calif. Aimbridge's International Division, Interstate Hotels & Resorts, has supporting offices across Europe in Amsterdam, Birmingham, Glasgow, and Moscow. The company's division in Mexico, Group Hotelero Prisma, has offices in Monterrey and Mexico City. For more information on Aimbridge Hospitality, please visit www.aimbridgehospitality.com and connect with Aimbridge on LinkedIn.

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Harvard Global Health Institute Suggests Stay-at-Home Orders in American States

Harvard Global Health Institute | July 29, 2020

According to Harvard Global Health Institute’s (HGHI) COVID Risk Levels Dashboard map, Americans in 34 states (fully two-thirds of the U.S.) should presently be put under stay-at-home orders if the country hopes to contain the pandemic’s present widespread resurgence. The advanced online tool, which allows users to view current infection rates occurring at both the state and county level, provides poignant optics on the recent surge of COVID-19 contagion sweeping the nation since communities and economies began reopening this summer.

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Spotlight

In the past decade, DMO head offices and ITOs have focused on adapting their tactics to the rapid shift in digital marketing. Most have not had the time to step back and assess the impact on team structure and functions. ITOs used to operate fairly independently. This is rapidly changing as geographic borders become less relevant and specific digital marketing expertise is driven by head office.