Dubai Tourism partners with Microsoft to streamline data-driven services

Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) has partnered with Microsoft to further streamline data-driven services offered to stakeholders. The move will also enhance the e-learning platform for the Dubai College of Tourism (DCT) and adopt an innovative approach towards showcasing the city as a must-visit destination.
The wide scope of collaboration between Dubai Tourism and Microsoft is largely based on leveraging the Azure cloud platform, which provides a range of services from computing to networking, databases to analytics, and artificial intelligence designed to help organisations run their digital systems and processes more efficiently. Dubai Tourism's goal is to create a strong data analytics platform on the cloud that will help it share valuable business insights via online dashboards to facilitate managerial decision-making and to constantly update public and private stakeholders with critical industry-related information.