EasyJet Holidays officially relaunches to UK travellers

Breaking Travel News | November 28, 2019

EasyJet has relaunched its holiday business, meaning UK customers can book European hotels together with a flight from the carrier on one platform. easyJet Holidays will offer peak-time holiday availability and more weekend flying than anyone else. The business has been built to overcome the things that frustrate travellers the most, the low-cost carrier said. These include the amount of time spent looking for good deals, the added expense of travelling at preferred times and the lack of flexibility with flight times and dates.

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Explore cutting-edge revenue strategies in the hospitality industry. Adopt the latest hospitality management trends to optimize the revenue stream.

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Explore cutting-edge revenue strategies in the hospitality industry. Adopt the latest hospitality management trends to optimize the revenue stream.

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Travel Technology

Ennismore and Shivom LLC Announces Signing a New Mama Shelter in LA

ENNISMORE | September 20, 2023

Ennismore and Shivom LLC to Launch Mama Shelter Downtown LA in 2026, the Second of Its Kind in the City: Ennismore and its partner Shivom LLC are set to open Mama Shelter Downtown LA in 2026, following the success of Mama Shelter LA in 2015. Mama Shelter Downtown LA, housed in the transformed Mart South Building in Downtown LA, will offer 149 keys, including 145 standard rooms and four suites, known for its lively design, exceptional dining, and entertainment. Guests can enjoy three lively F&B outlets, including a ground-floor all-day dining restaurant and café, a rooftop bar and terrace with city views, an on-site fitness center, and a parking garage. Positioned in the heart of Los Angeles' Fashion District, the hotel provides convenient access to over 4,000 retailers, local and national restaurants, iconic venues like the California Market Center, and nearby shopping corridors, enhancing the guest experience in the entertainment capital. Ennismore, a creative hospitality company, and its partner Shivom LLC have announced the forthcoming Mama Shelter Downtown LA. This venture, set to launch in 2026, marks the second establishment of the popular Mama Shelter brand within the city, following the successful debut of Mama Shelter LA in May 2015. The new Mama Shelter, situated within the transformed Mart South Building in Downtown LA, is poised to offer a dynamic and immersive hospitality experience. Boasting 149 keys, including 145 standard rooms and four suites, it will embody Mama Shelter's signature style, combining vivacious design with exceptional dining and entertainment options. Cédric Gobilliard, Head of Central & Southern Europe and COO of Ennismore, commented, "We are thrilled to be opening a second Mama Shelter in LA. Los Angeles is a place to live life to the fullest, carrying so many fundamental values of the Mama brand, including her irreverent, popular, sassy and sexy personality; which fits perfectly with the glamour of LA. We look forward to bringing Mama's spirit to the city again with partner Shivom LLC." [Source – Cision PR Newswrire] Mama Shelter Downtown LA will offer three festive F&B outlets to party and play, including an all-day dining restaurant and café on the ground floor, as well as a rooftop bar and terrace with city views. Guests at the hotel will also have access to and use an on-site fitness centre and parking garage. Mama's exuberant interior decorations, homemade, high-quality menus and year-round happenings have become a staple in every one of the destinations. Guests will find all the design elements that distinguish a Mama Shelter, including graffiti carpets and ceilings, comfortable chairs, cartoon masks and one-of-a-kind decorations that reflect Mama's personality, signature food, and Mama nights to get the party started. As the world's entertainment capital, Los Angeles is an unrivaled cultural center with over 100 museums. Mama Shelter Downtown LA enjoys a prime location within the city's Fashion District, surrounded by more than 4,000 independently owned retailers and a thriving selection of local and national restaurants. Adjacent to the hotel, the California Market Center (CMC) stands as an iconic DTLA landmark, known for hosting premier events and epitomizing the city's rich fashion industry heritage. For those seeking retail therapy, Santee Alley, a shopping corridor, and the Los Angeles Flower District, the largest flower marketplace in the United States, are just a stroll away from Mama Shelter Downtown LA. This strategic positioning ensures that guests have access to an array of attractions and experiences within arm's reach, enriching their stay in this dynamic metropolis.

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Hospitality Trends

Travel + Leisure Co. and Sports Hospitality Unveil Sports-themed Resorts

Travel + Leisure Co | September 25, 2023

Travel + Leisure Co. collaborates with Sports Hospitality Ventures to launch sports-themed resort complexes near college towns. Introducing the Sports Illustrated Resorts vacation club, uniting sports enthusiasts and offering flexible bookings and amenities. Sports Illustrated Resorts unveils residences, with fractional and wholly owned condominiums managed professionally. Expansion plans include chic beach clubs and experience parks, with a Tuscaloosa resort expected to open in late 2025. Travel + Leisure Co, a membership and leisure travel company, has partnered with Sports Hospitality Ventures, LLC, the hotel and resorts licensee for the esteemed Sports Illustrated brand in North America and the Caribbean. Together, they introduce an innovative vision for a series of sports-themed resort and lifestyle complexes strategically situated in vibrant college towns catering to passionate fan communities. A novel addition to the Sports Illustrated Resorts portfolio is the vacation club. This innovative concept aims to unite fervent sports fans, friends, and families by elevating their accommodation experience. Club members will enjoy the flexibility to make repeat resort reservations and access a variety of amenities across the expanding Sports Illustrated Resorts portfolio. This endeavor is made possible through the partnership of Travel + Leisure Co., leveraging its expertise in managing brand collaborations. Additionally, Sports Illustrated Resorts introduces residences, offering fractional and wholly owned condominiums managed professionally through the collaboration. The residences promise a range of signature services and amenities in line with the active lifestyle theme of Sports Illustrated Resorts. The inaugural college town resort in Tuscaloosa, Alabama, is just the beginning, with plans for further expansion fueled by the collaboration between Sports Hospitality Ventures, Authentic Brands Group, and Kituwah LLC, representing the Eastern Band of Cherokee Indians, who have committed $320 million to propel the growth of the Sports Illustrated Resorts brand. With a vision to deliver immersive experiences celebrating the iconic moments of Sports Illustrated's outstanding history, Sports Illustrated Resorts has become a destination beyond conventional lodging. The resorts' unique design will transport guests and owners into the heart of sports culture, with diverse attractions, live sports and entertainment, fine dining, and wellness facilities. While the initial focus is on university locations, the broader portfolio will extend to chic beach clubs and experience parks in prime leisure destinations. Sports Illustrated Resorts is adopting an asset-light development financing model for its expansion, with the Tuscaloosa resort anticipated to welcome guests in late 2025. While Travel + Leisure Co. foresees no immediate earnings impact, it anticipates this venture will drive incremental growth from the latter half of 2025 onwards.

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Hospitality Trends

Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

prnewswire | July 12, 2023

Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics' capabilities as an extension of the Sojern Travel Marketing Platform. Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPAR). This acquisition expands Sojern's Travel Marketing Platform to engage across the entire guest journey with VenueLytics' cutting-edge technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. VenueLytics' solutions help marketing, operations, and front-desk teams better serve their guests with less resources required, drive incremental revenue, and maximize profit. With these additional features, Sojern can now help marketers find, attract, convert and engage travelers throughout their journey. "This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform," said Mark Rabe, CEO of Sojern. "We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics' expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the #1 travel marketing platform." One of VenueLytics key customers is Grupo Posadas, the largest hotel company in Mexico with over 180 resorts and hotels. Posadas Director of Quality, Standards and Innovation, Leslie Gomez, commented, "By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53K requests over the last 9 months. Our guests satisfaction improved more than 19 percentage points (pp) in NPS (Net Promoter Score) from the guests who had contact with our digital concierge experience." By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty. In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third party apps. This allows Sojern to expand into generative AI with cutting edge tools to drive and optimize booking value for hotels. VenueLytics Co-Founder and CEO Baskar Manivannan commented, "We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions. With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction." Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences. With this acquisition, it further demonstrates the company's rigor and success at integrating new technology and scaling it globally. Terms of the deal were not disclosed, but Sojern has reported previously that it is profitable, has driven more than $10 billion in global travel bookings, and serves over 10,000 customers annually around the world leveraging its long-standing AI capabilities. The acquisition will deepen Sojern's hotel expertise in North America where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform. To learn more about how this acquisition can benefit your travel marketing campaigns, please visit Sojern's website. About Sojern Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.

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