DESTINATION AND TOURISM
Tambourine | June 01, 2022
Award-winning digital marketing firm Tambourine is Hyatt’s choice for its digital marketing needs. Tambourine is headquartered in Fort Lauderdale and serves hotels, resorts, and tourism destinations worldwide. It is set to help Hyatt drive demand, revenue and brand awareness. It will provide three marketing programs — paid media, SEO, and social media marketing, for Hyatt Hotels and Resorts in the Americas.
"We selected Tambourine because of the firm's excellent branded hotel marketing expertise, outstanding design, and commitment to service, Tambourine's footprint in Latin America makes them a high-caliber, strategic partner. We trust that these three programs can greatly benefit our hotels and resorts in the Americas."
-Meghann Bell, Vice President of Field Marketing, Hyatt.
Hyatt is a fantastic collaborator," said Jeff Spaccio, SVP Enterprise & Brands, Tambourine. "We are honored to provide marketing support and complement the amazing work Hyatt is already doing on behalf of their properties.
DESTINATION AND TOURISM,BUSINESS TRAVEL
EBG | June 30, 2022
EBG, one of the rapidly growing e-commerce solutions providers in the U.S. specializing in entertainment and travel, is acquiring Undercover Tourist, a privately held successful B2C online travel marketplace in the country. It specializes in theme parks and attractions.
“With the addition of the Undercover Tourist platform to the EBG portfolio, we are gaining a strong consumer brand with a loyal customer following along with a robust knowledge base of engaging content for theme park vacations. We look forward to collaborating with the Undercover Tourist team to expand the platform and to help our supplier partners increase their reach,”
-EBG CEO and Founder Brett Reizen.
We are excited for Undercover Tourist to take this big leap, which is poised for growth and national product expansion and support as part of EBG’s network. I’m so proud of what the team has built over the years and the future offers amazing opportunities fueled by EBG's insight and guidance, explained Undercover Tourist CEO and Founder Ian Ford.
The acquisition complements EBG's current offerings and will broaden EBG's portfolio to serve the B2C market while also providing timely and engaging content such as trip planning advice, travel tips, and more. The Undercover Tourist brand and platform will remain a separate business unit, with product offerings expanding nationally.
EBG powers a diverse portfolio of technology solutions and operates a network of employer and membership-based platforms that reach a captive audience, providing leading brands with new distribution channels. The EBG network reaches over 100 million users through participating companies and closed-loop affinity and membership groups.
Undercover Tourist, a travel website and theme park expert founded in 2000, has sold over 25 million theme park admission tickets to popular destinations and attractions such as Walt Disney World, Disneyland, Universal Orlando Resort, Universal Studios Hollywood, SeaWorld Parks, LEGOLAND Parks, and others. Along with saving time and money on attraction tickets, hotels, and car rentals, Undercover Tourist provides free vacation planning tools such as crowd calendars, park planning apps, and more.
Agoda | June 14, 2022
On June 13, payment network Affirm announced a partnership with global travel platform Agoda. Agoda is part of Booking Holdings, the world’s leading online travel and related services provider. This partnership allows eligible travelers to book their hotel stays for upcoming trips across the Agoda platform via app and web. In addition, they can pay over time for bookings exceeding $50.
When travelers choose Affirm as a checkout action on Agoda, those eligible can split the total cost of their purchases into either biweekly or monthly payments for as low as 0% APR. Travelers get to see the total cost of their purchase at the time and never have to pay more than the agreed amount upfront. Agoda has integrated Affirm’s Adaptive Checkout to offer customers various payment options to choose from based on their budget and preferences. Eligible travelers also have an option to pay four interest-free biweekly payments and monthly payment options.
“We are always looking for innovative ways to help more people access travel, using tech to simplify the search, booking and payment processes,The launch of pay-over-time options with Affirm will enable travelers in North America who might have previously found it inconvenient to pay for their booking in one lump sum to spread the costs over multiple payments without incurring any compound interest or additional costs. We’re helping consumers get back out into the world of travel – on their own terms.”
-Agoda’s Chief Financial Officer Thi-Mai-Linh Bui.
According to a recent Affirm Consumer Spend Report, 80% of consumers agree that 2022 will be the year they splurge on a bucket-list trip and nearly 30% plan to pay for travel expenses over time instead of all at once, said Affirm’s Chief Revenue Officer Geoff Kott. “Our partnership with Agoda gives more travelers a budget-friendly way to pay for their next milestone vacation so they can travel without concern for late or hidden fees.