eDreams ODIGEO supports key travel decision makers with AI-powered industry insights

eDreams ODIGEO, Europe's largest online travel company and one of the largest European e-commerce businesses, today announced the launch of a unique, AI-powered travel trends service that provides unparalleled insights on global industry trends and anonymised consumer habits. 
This service, led by the Media Services department, is primarily aimed at supporting tourist boards, policy makers and local governments to develop successful visitor experience strategies on a local, regional and national level. The data driven decisions are based on the analysis of over 21 billion anonymised data points, which provides insight on travel supply and demand trends, consumer preferences and travel habits.