businesswire | August 02, 2023
Phrasee, the complete AI content platform for enterprise marketers, and Accor, the largest hospitality company in Europe and the sixth largest hospitality company worldwide, are partnering to optimize the hotel group's marketing copy to accelerate engagement and revenue.
"The hospitality industry is extremely competitive, and we are matching the innovation we bring to our hotels to delight customers with enhanced marketing efforts, enabled by Phrasee's generative AI technology," said Marc Lantrok, Accor's vice president of customer engagement, Europe & North Africa. "We are excited to move forward with our partnership with Phrasee as we work toward becoming more data-driven and increasing revenue and engagement for our Accor loyalty program in the UK and French markets, as well as ibis in the UK.”
Accor is using Phrasee to optimize subject lines, tested to drive open and click rates for higher engagement, traffic, and revenue for the specified hotels. The optimized copy will help ensure that Accor brands are at the forefront of customers' minds when they are ready to book. In addition, Phrasee’s platform will guarantee messaging consistency across multiple marketing channels, further boosting customer loyalty with the right messaging at the right time, delivered via the right vehicle.
“Marketers are jumping on the AI bandwagon to create content, but too many are unable to generate content that delivers,” said Parry Malm, Phrasee CEO. “This is not a case of the more, the merrier. The content must be good, meaning it must be on-brand, optimized for performance, and provide the level of safety that enterprise marketers need at scale. Accor’s partnership with Phrasee ensures the hospitality group’s marketing program is backed by a content engine that delivers smarter, data-driven high-performing content to drive customer engagement and ROI and continues to improve as it gleans insights for even greater engagement.”
Looking ahead, Accor will leverage Phrasee technology to ensure the maximum number of campaigns are optimized, driving impact and ROI. Accor will use Phrasee's Language Insights and AI platform to gain customer insights, inform data-driven decisions, and create high-performing, on-brand marketing messages optimized for new and returning hotel guests.
Accor is a world-leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food & beverage venues, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com.
Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across the digital customer journey.
Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.
Globenewswire | August 25, 2023
Canary Technologies, the hospitality industry’s leading guest management system, is launching Canary AI, a fully enabled generative AI engine that will be embedded across Canary’s entire Guest Management System. The beta version product is the latest in Canary’s award-winning suite of guest management tools, driven by the latest technology. Generative AI refers to algorithms that are used to create new content using existing context.
The product will assimilate relevant general hotel information from existing resources about the property and surrounding area in order to generate auto-responses using contextual guest information like reservation details and guest profiles. The AI model is trained over time to craft the most relevant answers based on the most common guest responses.
Canary’s new feature will keep customer data safe while helping hoteliers increase staff efficiency, enabling them to save hours in responding to guest inquiries. It also saves guests time, providing answers to their top-of-mind questions directly and instantly. Canary’s AI capabilities will also drive a more personalized guest experience based on their specific customer criteria like loyalty status. Hotels can sign up to be part of the beta launch by contacting Canary.
“AI is reshaping the way we live, travel, and do business. With Canary AI, we’ll be able to help hoteliers transform the guest experience and enable staff to focus more on hospitality,” said Blake VanLandingham, Head of Engineering for Canary. “As AI reshapes the way we live, travel, and do business, we look forward to maintaining the safety of customer data and building this new technology into the guest journey as part of the Canary platform.”
Canary will continue to embed AI into their products to help hoteliers reduce fraud, streamline operations, elevate the guest experience and boost revenue.
About Canary Technologies
Canary Technologies is modernizing the hotel tech stack with its award-winning end-to-end Guest Management System. Digitizing everything from post-booking through checkout, Canary is trusted by more than 20,000 hoteliers in 75 countries, including leading global brands, such as Four Seasons, Choice Hotels, Wyndham Hotels & Resorts, and Ace Hotel Group. Canary is the #1 rated solution on HotelTechReport and was the sole hotel technology company named to Fast Company’s Most Innovative Companies in 2023. Canary’s solutions help hotels eliminate paper processes, boost revenue, increase staff efficiency, improve the guest experience, and reduce chargebacks and payment fraud. Canary’s guest platform includes Contactless Check-In/Checkout, Upsells, Guest Messaging, and Digital Tipping.
businesswire | June 28, 2023
Airbase, the leading software provider that helps companies procure, pay, and close their books with ease, and TravelPerk, the fastest-growing global travel management platform, today announced an integration that will enable businesses to seamlessly manage their travel expenditure with less effort. This partnership brings together TravelPerk’s vast travel inventory and reporting insights, and Airbase’s complete spend management platform — which handles all non-payroll spend, including corporate cards, bill payments, purchase orders, and employee reimbursements.
“We are excited to announce our collaboration with TravelPerk, a critical step in our quest to help companies manage all of their non-payroll spend,” said Airbase Founder and CEO, Thejo Kote. “This seamless integration automates workflows, reduces manual errors, and provides improved control over travel spending, facilitating rapid reimbursements and a superior user experience for our customers.”
With this integration, businesses can effortlessly connect to TravelPerk from their Airbase account, define travel policies, set booking cost limits, and assign Airbase-supported virtual or physical cards for travel bookings. This leads to unprecedented visibility and control over travel expenses in addition to optimizing cashback rewards.
Kevin Permenter, Research Director, Financial Applications at IDC, commented on the initiative. “The fusion of Airbase’s spend management platform with TravelPerk’s travel inventory and travel policy controls provides businesses with an enhanced level of control over their business travel expenses. This partnership helps enhance efficiency and bolster compliance for users. This integration will be a welcomed addition to the corporate spending and expense management landscape.”
An early user of the integration, Ben Watiwat, VP Finance at Immutable, praised its benefits. “The automatic matching of receipts to expenses and seamless syncing to our general ledger has been a significant time-saver. This integration has been a game-changer, offering efficiency and ease of use that we cannot recommend highly enough.”
The integration with TravelPerk elevates Airbase’s standing in the spend management sector, offering a smoother reconciliation process and allowing businesses to stay within budget. Airbase and TravelPerk are poised to redefine business travel and expense management, showcasing the immense potential of an integrated solution.
Airbase modern spend management combines Guided Procurement, Accounts Payable Automation, Expense Management, and Corporate Cards. Airbase provides the best way to control spending, close the books faster, ensure compliance, and make teams more productive. Airbase brings efficiency to approvals, accounting, and payments with a procure, pay, close process that employees and accounting teams love.
TravelPerk is the next-generation business travel platform pioneering the future of business travel. TravelPerk’s all-in-one platform gives travelers the freedom they want whilst providing companies with the control they need. The result is saved time, money, and hassle for everyone.
TravelPerk has the world’s largest travel inventory alongside powerful management features, 24/7 customer support, state-of-the-art technology, and consumer-grade design, all of which are enabling companies and organizations worldwide such as Wise, Revolut, Monzo, Farfetch, Just Eat, GetYourGuide and Skipthedishes, to get the most out of their travel.
Backed by world-class investors like General Catalyst, Kinnevik AB, DST Global, Greyhound Capital, Target Global, Felix Capital, Spark Capital, LocalGlobe, and Heartcore — investors in some of the most disruptive companies in tech including Airbnb, Slack, Twitter, Trello, Farfetch, Zalando and Delivery Hero — TravelPerk is reinventing business travel with an end-to-end solution that works.