PRNewswire | August 24, 2023
BeCause, a startup enterprise software company that is transforming how companies in the hospitality, travel, and tourism industries manage their sustainability data, has announced a new partnership with easyJet holidays to help the tour operator more efficiently collect and communicate hotel sustainability data.
BeCause will collect data on hotels certified according to 33 recognized Global Sustainable Tourism Council (GSTC) standards and integrate that data into the easyJet holidays system. That sustainability data will help inform the tour operator's "eco-certified" hotel collection.
Efficient and scalable sustainability data management
BeCause's sustainability data management solution replaces easyJet holidays' current manual update processes. Under the new partnership, hotel sustainability data will be automatically updated in the easyJet holidays database, ensuring that users and travelers always have up-to-date sustainability information about eco-certified accommodation options.
"Through our shared involvement with GSTC, we quickly recognized both easyJet holidays' need for a scalable sustainability data solution and their genuine commitment to industry transformation," said Frederik Rubens Steensgaard, CEO and co-founder of BeCause. "We look forward to a long and productive relationship and helping to make real headway on reducing travel's impact on the environment."
Supporting easyJet holidays' eco-friendly goals
Part of the easyJet group, easyJet holidays is the UK's fastest-growing tour operator, projected to grow by 60% year-on-year this summer. The company, who were the winners of The Globes' Sustainable Future Award, is committed to making sustainable holidays mainstream and, in addition to the GSTC, partners with the University of Oxford and the UNWTO to help drive forward the development of sustainable travel.
"We're committed to our holidays being a force for good and making a positive impact on the environment and local communities in the destinations our customers visit," said Matt Callaghan, Director of Customer & Operations for easyJet holidays. "We know that holidaymakers are caring more than ever about the eco credentials of the hotels they're choosing to stay at. So, we needed a partner to help us connect and communicate hotel sustainability data more efficiently and scale with us as we grow, and BeCause delivered on those criteria."
BeCause's technology framework connects certification entities like GSTC and Green Key with travel providers and distributors, enabling over 11,000 hotels, tour operators and OTAs (Online Travel Agencies) to provide travelers with accurate and reliable sustainability data. These processes, traditionally handled via spreadsheets, emails and unconnected niche systems, are ripe for transformation, and managing them more efficiently allows travel and tourism companies like easyJet to accelerate their sustainability efforts across their consumer-facing platforms.
About easyJet holidays
easyJet holidays is the UK's fastest-growing tour operator, having carried 1.3 million people in its first fully operational year and being named Rising Brand of the Year by Travolution. It offers great-value beach, city and lakes holidays to over 5000 hotels, in more than 100 destinations across Europe, directly through its website and through over 5000 travel agent partners. The ATOL-protected holidays can be secured with a deposit of just £60 per person, including flights, hotel, 23kg luggage and transfers on beach holidays. easyJet holidays is a member of ABTA, and all packages are covered by its Ultimate Flexibility, offering freedom to change a booking, a refund guarantee, and best price guarantee.
Winners of the Sustainable Future Award at the Globe Travel Awards 2022, easyJet holidays has a sustainability strategy focusing on three key pillars – create better holiday choices which is about making sustainable travel affordable and accessible to everyone; keep our holidays special, which is maximising the benefits and minimising the negative impacts of travel and tourism, and transform travel for everyone which means embedding sustainability into business decisions and behaviours and driving meaningful change in the industry. Through ongoing collaboration with the University of Oxford and as a member of the GSTC, easyJet holidays is focused on building its research, partnerships and certifications and taking action to make a positive impact on the people and places that make its destinations so special.
easyJet holidays has been named one of the Sunday Times Best Places to Work 2023 – being called out as one of the most loved employers and highly commended as a great place to work for LGBTQIA+ employees, as well as being named The Best Workplace in Travel 2023.
BeCause is an enterprise software company that enables sustainability data to flow more simpler, faster and cheaper so travel and tourism companies can positively impact people, the planet and their profits. BeCause works with over 11,000+ companies, including sustainability-certified hotels, eco-labels, certification entities like GreenKey, industry partners including UN GSTC and marketplaces including Booking.com. The BeCause Sustainability Management Hub allows organizations to collect and display all their communication about their sustainability efforts in one place, empowering them to make sustainability manageable for their operations and a competitive advantage for their business.
businesswire | August 02, 2023
Phrasee, the complete AI content platform for enterprise marketers, and Accor, the largest hospitality company in Europe and the sixth largest hospitality company worldwide, are partnering to optimize the hotel group's marketing copy to accelerate engagement and revenue.
"The hospitality industry is extremely competitive, and we are matching the innovation we bring to our hotels to delight customers with enhanced marketing efforts, enabled by Phrasee's generative AI technology," said Marc Lantrok, Accor's vice president of customer engagement, Europe & North Africa. "We are excited to move forward with our partnership with Phrasee as we work toward becoming more data-driven and increasing revenue and engagement for our Accor loyalty program in the UK and French markets, as well as ibis in the UK.”
Accor is using Phrasee to optimize subject lines, tested to drive open and click rates for higher engagement, traffic, and revenue for the specified hotels. The optimized copy will help ensure that Accor brands are at the forefront of customers' minds when they are ready to book. In addition, Phrasee’s platform will guarantee messaging consistency across multiple marketing channels, further boosting customer loyalty with the right messaging at the right time, delivered via the right vehicle.
“Marketers are jumping on the AI bandwagon to create content, but too many are unable to generate content that delivers,” said Parry Malm, Phrasee CEO. “This is not a case of the more, the merrier. The content must be good, meaning it must be on-brand, optimized for performance, and provide the level of safety that enterprise marketers need at scale. Accor’s partnership with Phrasee ensures the hospitality group’s marketing program is backed by a content engine that delivers smarter, data-driven high-performing content to drive customer engagement and ROI and continues to improve as it gleans insights for even greater engagement.”
Looking ahead, Accor will leverage Phrasee technology to ensure the maximum number of campaigns are optimized, driving impact and ROI. Accor will use Phrasee's Language Insights and AI platform to gain customer insights, inform data-driven decisions, and create high-performing, on-brand marketing messages optimized for new and returning hotel guests.
Accor is a world-leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food & beverage venues, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion. Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com.
Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across the digital customer journey.
Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.
prnewswire | August 14, 2023
ALTOUR, one of the world's largest travel management companies and a division of Internova Travel Group, is launching an innovative new product, ALTOUR Capture, that will help corporate clients keep better track of their employee travel.
Even the most well-managed business travel programs experience some leakage — with employees booking trips outside the TMC of record. That can lead to a loss of savings acquired through negotiations with preferred suppliers and a breakdown in duty of care obligations.
ALTOUR Capture solves the leakage problem by allowing travel managers at companies that are ALTOUR clients to view all travel bookings made by employees, whether or not they go through the TMC of record. Travel managers can then leverage that information for use in negotiations, conduct a price comparison and wrap duty of care to ensure travel notifications and traveller safety. This real-customer data will help drive change in one of business travel's thorniest issues.
"Capturing all travel bookings is crucial for providing proper duty of care to employees," said Dr. John Rose, Chief Risk & Security Officer for ALTOUR. "It enables the company to proactively manage risks, respond to emergencies effectively, comply with legal requirements, and foster a culture of safety and employee well-being."
With customer data driving change, ALTOUR Capture is the result of a partnership with three leading technology companies in the travel industry: CapTrav, capturing and aggregating off-channel booking data to populate ALTOUR's reporting environment; Prime Numbers Technology, providing best-in-class travel management reporting; and Oversee (formerly Fairfly), providing re-shopping for off-channel bookings when it makes sense for the client. Under the direction of Dr. John Rose, ALTOUR is committed to ensuring a more holistic duty of care program, no matter where the traveller books.
Brandon Strauss, CapTrav President and a partner and cofounder of KesselRun Corporate Travel Solutions, says KesselRun has been studying the problem of off-booking for more than 20 years across clients of all sizes and industries. He estimates airline leakage at 15 percent or more and hotel leakage at 40 percent or more.
"Even with world-class best efforts, there will always be off-channel bookings for a travel manager to deal with," said Lee Thomas, ALTOUR's Chief Operating Officer and President, Business Travel. "Road warrior preferences, loyalty incentives, supplier encouragement, travel disruptions, last-minute changes and moderate travel policies all contribute to off-channel booking. By connecting the travel manager to this off-channel world, ALTOUR Capture closes the loop on managed travel."
"We are thrilled to announce the seamless integration of CapTrav's data into the Prime Analytics platform," said Mark Bresnahan, President, Prime Numbers Technology. "This partnership empowers ALTOUR clients with an unparalleled wellspring of travel data reporting. By combining off-channel booking data, GDS itinerary information, TMC data, and post-trip expense details, we offer a comprehensive solution. Clients can effortlessly oversee their travel program, accessing real-time reports, dynamic dashboards, and automated stakeholder presentations directly to their inbox."
"Oversee is proud to partner with ALTOUR on launching ALTOUR Capture," said Aviel Siman-Tov, cofounder and CEO. "Our partnership expands upon our mission of leveraging technology to deliver cost and operational efficiencies for our partners and customers. We have consistently achieved significant savings for our clients that allow budgets to be stretched while optimizing their overall travel program."
With sales of more than $3 billion, ALTOUR is one of the largest travel management companies in the United States and around the world. Serving the corporate and leisure luxury and mid-markets and entertainment community, ALTOUR has over 43 offices and nearly 700 travel professionals worldwide. In addition to travel management services, ALTOUR companies include ALTOUR Air, ALTOUR Leisure, ALTOUR Entertainment, ALTOUR Meetings and Incentives and ALTOUR Global Network.