DESTINATION AND TOURISM, HOSPITALITY TRENDS
Guesty | September 15, 2022
Guesty, the leading property management platform for the short-term rental and hospitality industry, announced the acquisition of hotel-focused revenue and distribution platform, YieldPlanet. The acquisition expands Guesty's offerings and capabilities for traditional hotels, with YieldPlanet's technology integrated within the Guesty platform. Unveiling a new Guesty Distribution Hub, the platform will add direct OTA connections with Hopper, Trip.com, Marriott Homes & Villas and Google's Hotel & Vacation Rental Search Products, and will allow hospitality operators to manage a classic hotel repertoire, revenue and vacation rental offerings from one dashboard.
The YieldPlanet acquisition and launch of Guesty Distribution Hub comes upon the heels of Guesty's recent $170 million funding round, from top-tier investors Apax Digital Funds, MSD Partners and Sixth Street Growth, with existing investors Viola Growth and Flashpoint also participating. The capital signals investor confidence in the continued growth of the travel and alternative accommodation industry, and is an endorsement of Guesty's pioneering technology, long-term strategy and position as market leader in the hospitality and property management software sector.
With PMCs competing for diverse consumers and travel personas seeking every accommodation under the sun, we are thrilled to offer additional distribution for our Guesty users through direct integration of YieldPlanet and the formation of the Guesty Distribution Hub," says Yair Holtzer, VP of Strategy at Guesty. "Guesty will offer direct integration with Hopper, Trip.com, Marriott Homes & Villas and Google's suite of Travel Search products, joining our already impressive OTA integration with Airbnb, Booking.com, Vrbo, Expedia, Tripadvisor, Agoda, and misterb&b. We will also maintain additional integrations through our valued partnerships. The product enhancements solidify Guesty's status as the leading flexible Property Management Platform.
Guesty Distribution Hub is the first ever fully holistic hospitality distribution solution. Guesty customers will now access hundreds of hotel and short-term rental distribution channels (Booking Engine, Metasearch, OTA, and GDS), along with integrated financial tools from one dashboard.
"Joining forces with Guesty marks an exciting new chapter for YieldPlanet, allowing us to strengthen and scale our revenue and channel management solutions, We will continue to grow YieldPlanet and will now offer direct distribution from within Guesty's platform, offering their clients exciting new opportunities to grow and expand their businesses."
-Claudio Limacher, CEO of YieldPlanet.
YieldPlanet's technology, expertise, R&D team, and hotel-focus were a natural fit to join the Guesty family and continue our long-term goal to become the one-stop shop for the hospitality and short-term rental ecosystem," says Amiad Soto, CEO & Co-Founder of Guesty. "YieldPlanet's technology within the Guesty platform, offers best-in-class revenue management, along with its price optimizer product for hotels. Our customers now have access to the widest distribution options on the market from one single dashboard.
Guesty is the world's leading property management platform for the short-term, vacation rental and hospitality industry. Serving everyone from hosts to hotel brands, customers utilize Guesty's platform and solutions to centralize their reservations, guest communication, operational tasks, cleaning management and more across all the major booking OTA channels, including Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Agoda, direct booking websites and more. With 14 offices serving customers worldwide, Guesty empowers hospitality operators to save time and resources so that they can focus on maximizing occupancy, ensuring a great guest experience, and growing their business.
YieldPlanet is a SaaS provider delivering travel technology solutions for revenue and distribution management. The company's easy-to-use solutions synchronize with property management software to provide a single point of control for channels, reducing labor time, administrative cost and increasing distribution. The company services more than 4,000 clients in over 85 countries around the world, with offices in Spain, Switzerland and Poland.
TRAVEL TECHNOLOGY, COMMERCIAL TRAVEL
Hilton and Peloton | October 06, 2022
Hilton (NYSE: HLT) and Peloton Interactive, Inc. (Nasdaq: PTON) announced an industry-first partnership, making Hilton the first hospitality brand to feature Peloton Bikes across its entire U.S. hotel portfolio of 18 award-winning brands. By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – from Hampton by Hilton to Waldorf Astoria – will feature at least one Peloton Bike in every fitness center, providing guests with a more holistic wellness experience, including access to Peloton’s world-class instructors and expansive connected fitness content.A recent Hilton survey of U.S. travelers indicated an overwhelming 98 percent of respondents are prioritizing wellness activities while on the road, and within the Peloton community, 90 percent of Members report that they are more likely to stay at hotels with Peloton Bikes. Through this partnership, Hilton guests will now have a seamless way to incorporate wellness into their future travel plans - whether for business or pleasure.
“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage,This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
-Matt Schuyler, chief brand officer, Hilton.
In addition, through this partnership, Hilton Honors members will have access to special offers, including a Peloton App trial. Starting today until January 1, 2023, U.S.-based members of Hilton’s award-winning loyalty program, Hilton Honors, who are first-time Peloton users can receive a 90-day trial subscription to the Peloton App, which offers thousands of live and on-demand classes – all with no equipment needed; as well as receive preferred pricing on select Peloton connected fitness products.
As the connected fitness category creator, we are constantly innovating on ways to meet our Members and prospective Members where they are, and that includes during busy travel seasons,” said Betsy Webb, Global Vice President, Peloton Commercial. We recognize the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.
With its recently launched global platform, Hilton. For the Stay, bolstered by an ad campaign, It Matters Where You Stay, Hilton knows that the stay is a crucial element that can make or break any trip. Through its new partnership with Peloton, Hilton is taking another step to address wellness as a key part of the stay experience at all properties across the United States.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 18 world-class brands comprising 7,000 properties in 122 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers its 139 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter and Instagram.
Peloton (NASDAQ: PTON) is the leading connected fitness platform with a highly engaged community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton’s first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in New York City, Peloton continues to scale across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.
TRAVEL TECHNOLOGY, INDUSTRY OUTLOOK
Expedia Group | September 14, 2022
Expedia Group announced its new global social impact and sustainability strategy to advance a travel ecosystem that is responsible, open, and accessible to all. Combining the company’s mission, purpose, and values with its traveler-centric mindset, the Open World™ social impact and sustainability strategy is focused on three priorities – increasing access for underserved travelers, democratizing the travel economy, and innovating sustainable solutions for the future of travel.
Earlier this year, the company announced its Open World technology platform – created for partners of all sizes to leverage and configure products and services needed to succeed in the travel ecosystem. Aligned with this innovation, and the belief that travel is a force for good, the next iteration of Open World extends to the traveler experience, community engagement, and environmental impact.
“Travel is transformative. It broadens horizons, strengthens connections and changes perspectives. With our new Open World™ social impact and sustainability forward-looking plans, we will further our mission to power travel for everyone, everywhere,Travel needs to lighten its footprint on the planet, and everyone should be able to experience it and receive the associated benefits. Now is the time to innovate the existing model. We have a responsibility to enable a stronger, more sustainable industry.”
-Peter Kern, Vice Chairman and Chief Executive Officer of Expedia Group.
The Open World™ social impact and sustainability strategy will tackle inequities in travel, accelerate meaningful change for the mosaic of travelers and communities that power the global industry, and ensure a healthy planet.
Expedia Group’s social impact and sustainability strategic framework includes:
Inclusive pathways for underserved travelers
Unfortunately, historic and social barriers still too often limit equitable and accessible travel. Per Expedia Group Media Solutions’ recent Inclusive Travel Insights Report1, demand is increasing as consumers are seeking more inclusive travel offerings when searching and booking. Expedia Group is increasing its own capabilities to improve the experience of underserved travelers by identifying and helping to lessen gaps. For example, Expedia.com has made improvements to accessibility filters to include options like elevators, service animal accommodations, roll-in showers, sign-language staff availability, and also expanded search features for travelers such as LGBTQIA+ welcoming properties.
What’s Next? To ensure more people are able to experience all that travel has to offer, Expedia Group will focus a portion of its giving to provide grants to impact-driven organizations working to remove barriers to travel for underserved communities around the world.
Economic advancement for communities underrepresented in travel
Expedia Group is strengthening economic opportunity across the travel ecosystem to ensure more people and communities can benefit from the industry’s growth and associated benefits. Using the power of its technology platform to help diversify the business of travel, Expedia Group will support small and local businesses, particularly those focused on improving the representation and experience of underrepresented travelers.
What’s Next? To help diversify the business of travel and meet traveler demand for more responsible options, Expedia Group will soon launch a program aimed at start-ups and small and medium-sized businesses in travel.
Prosperous planet for generations to come
Expedia Group recognizes the environmental toll that today’s travel industry often has on the planet and is committed to mobilizing its vast network of travelers, partners, and peers to innovate more sustainable business models and empower travelers to make more responsible choices. Fostering a healthy planet and a travel industry that mitigates and adapts to climate change is central to the Open World social impact and sustainability strategy.
Expedia Group recently joined the Travalyst Coalition and signed the Glasgow Declaration for Climate Action in Tourism. Under the Glasgow Declaration, Expedia Group has committed to deliver plans that will support the global goals of cutting emissions in half over the next decade and allowing the travel industry to reach Net Zero emissions as soon as possible before 2050. The Travalyst Coalition enables these goals by allowing travel companies like Expedia Group to deliver unified sustainability frameworks and methodologies to travelers across the globe.
What’s Next? Expedia Group is currently developing a long-term climate action plan and associated roadmap for greening its own operations while driving industry-wide change. A new program being developed in partnership with The Travel Foundation will offer training and practical guidance to destination marketing organizations (DMOs), enabling them to lead the way on climate action in tourism and catalyze meaningful change at a local level.
These three priorities build upon Expedia Group’s foundation and ongoing commitment to philanthropy. Throughout the COVID-19 pandemic Expedia Group led programs including the Give the World a Shot initiative – a joint endeavor with UNICEF to enhance COVID-19 vaccination rates in communities around the world – as global, equitable access to the vaccine is in line with traveler values and essential to reopening the world to travel. Expedia Group donated approximately $10.5 million – vaccinating three million people and moving the travel industry one step closer to recovery.
Learn more about Expedia Group’s past impact work in its 2021 Global Impact Report and latest Inclusion and Diversity Report. For additional information, visit www.expediagroup.com/who-we-are/Impact--Sustainability.
The research for the Inclusive Travel Insights Report was conducted in collaboration with Wakefield Research, which included an online survey of 11,000 representatives, general population adults ages 18+ in 11 global markets – Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, the UK and U.S. – fielded between February 11 and March 6, 2022.
About Expedia Group
Expedia Group, Inc. companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Product & Technology, focused on the group’s product and technical strategy and offerings; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.