TRAVEL TECHNOLOGY
Sojern | August 25, 2021
Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.”
Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle East and Africa who own the marketing budget for a hotel, attraction or tourism brand. These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less.
“The last 18-months have been quite the rollercoaster for travel marketers navigating the global pandemic, but one thing is clear: travel marketers are more focused than ever before on effectively and efficiently spending precious resources to drive a business return,” said Noreen Henry, Chief Revenue Officer, Sojern. “In this environment you need to be agile, data-driven and optimistic—travel is coming back and it’s a great time to take part in that recovery.”
Key findings of travel marketers surveyed include:
56 percent agree that the current environment is ideal for direct response campaigns. Travellers are booking directly because of clearer cancelation or refund policies, coupled with their frustrating experiences navigating online travel agency (OTA) reimbursements for cancelled trips.
88 percent have increased or kept their digital advertising strategy budget the same since COVID-19.
87 percent tightened spending on brand campaigns and increased spending on performance campaigns in 2020.
84 percent rated machine learning and artificial intelligence as top priority for personalisation across channels.
Consumers are eager to travel, and with the increasingly widespread administration of COVID-19 vaccines, the hard hit travel, media, and entertainment industries are all expected to rebound in 2021. The upward swing is already under way, with a surge in domestic and regional tourism, as newly vaccinated consumers exercise the option to travel within their own borders.
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TRAVEL TECHNOLOGY
nomad.me | October 28, 2021
With the busy holiday travel on the horizon, industry leaders Nick Reid and Todd Copley has recently launched nomad.me, a new travel subscription service poised to disrupt the industry with breakthrough aggregation technology and a zero commission markup model.
Aimed at savvy leisure and business travelers looking to maximize value, the new platform enables members to pay $295 annually to access the company's proprietary technology to book the lowest possible rates – with a savings up to 60% – at over two million hotels, flights, car rentals, cruises and more.
According to Reid – who has worked in every facet of the travel industry, including for such industry leaders as Thai Airways International – this community-based subscription model allows members to exclusively access the company's proprietary aggregation booking engine.
"We are focused on revolutionizing the travel industry with an easier and improved buying experience, offering the best possible pricing because there are no markups or commissions,"
-Nick Reid
Copley, a longtime travel industry executive with expertise in the global tour operator sector, travel product development and international hospitality contracting, says nomad.me dovetails into a growing trend – embracing a membership model accelerated by online perusing during the COVID-19 pandemic.
"With the launch of nomad.me, we are meeting a growing demand with forward thinking technology," he said. "The subscription economy was on the rise before the pandemic but intensified its reach into nearly every industry as the outbreak persisted. This trend is expected to continue."
-Todd Copley
About nomad.me
Offering enticing travel perks and deals, nomad.me is a community-based travel subscription business that allows members of its closed user group to access a proprietary aggregation booking engine. For more information, visit https://nomad.me/.
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TRAVEL TECHNOLOGY
Google | November 18, 2020
Travel innovation organizations are pushing for the European Commission to address Google's act of presenting its own administrations as a rule search.
In a letter to Margrethe Vestager, magistrate for rivalry, 130 organizations and 28 industry associations, over various areas, request that the Commission "enforce its 2017 abuse of dominance decision."
The letter says that Google doesn't contend reasonably in search and has not accomplished by "competing on the merit."
The letter proceeds to state that despite the fact that the impending recommendations on the guideline of computerized watchmen may support longer term, the Commission should act currently, utilizing the current system, to address the circumstance.
"Many of us may not have the strength and resources to wait until such regulation really takes effect."
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