Fraugster | August 02, 2022
Fraugster, an AI payment intelligence company, together with Worldline, a global leader in secure payments and trusted transactions, has confidently enabled travel merchants to weather the storm of the Covid-19 pandemic with its Chargeback Protection Solution. The solution eliminates chargeback losses for merchants by taking full liability for fraudulent transactions. At the same time, advanced AI trained on global payment data makes more accurate decisions to boost approval rates. Innovations in machine learning and artificial intelligence (AI) allow merchants to go-live without historical data by leveraging a new deep learning model.
With the outbreak of Covid-19, global travel was grounded. This caused mass cancellations and a scramble for refunds, but also created new opportunities for fraudsters to strike overburdened travel operators (hotels, airlines and OTAs), and take advantage of weak points in the system. In addition, there was a surge in so-called "angry chargebacks" where customers claim not to have authorised a transaction, usually in response to being frustrated by a cancellation or booking change. Covid-19 fraud patterns and consumer payment behaviour were significantly different to those pre-pandemic. Similarly, data inconsistencies limited the ability to identify and prevent certain types of fraud attacks like last minute cancellations on short term bookings. Chargeback rates jumped to over 3%, versus a baseline of under 0.5% in normal circumstances.
"Iberostar experienced a massive increase in fraud pressure during the pandemic. We were pleased that partners Fraugster and Worldline were able to act so quickly to design a new AI model specifically for us. In a few short months we reduced the Chargeback rate from 2.76% to 0.07%, which was a fantastic achievement,"
-Ferran Llompart, Corporate Treasury Director, Iberostar
Additional factors make chargeback protection more relevant than ever. The first is that the total cost of managing chargebacks has risen to nearly 3x of the original transaction value, according to a Fraugster analysis. For verticals like travel, where average order values are in excess of $750, this implies a total cost of over $2000 per fraudulent transaction.
Secondly, 80% of online merchants are reporting an increase in first party fraud (also referred to as "friendly fraud") where credit card credentials are intentionally or mistakenly abused. This trend is particularly acute in online gaming environments. These chargebacks are very difficult to prevent or mitigate and are costing companies margin, with limited recourse to recovering chargeback losses.
Together these trends are increasing merchants' exposure to chargeback liability and are driving up the total costs related to chargebacks. With Fraugster's Chargeback Protection solution merchants are able to significantly reduce the costs attributable to managing chargebacks, plus chargeback losses and fees, with little to no integration effort.
"Fraugster's approach to addressing chargebacks is to use a combination of machine learning and behavioral science to build a sharper picture of the transaction in question. This means merchants can provide a more seamless buying experience for legitimate customers while also preventing fraudulent transactions from getting through - this includes transactions that may turn into chargeback fraud later on, We are pleased that global brands have increased their revenue of between 5-16% since adopting Fraugster's Chargeback Protection solution product and report a steadier and more predictable financial coverage for chargebacks and bottom line impacts."
-Christian Mangold, CEO of Fraugster.
Fraugster is a Berlin based payment intelligence company. Fraugster enables the world's leading merchants, global payment companies like Worldline and Ratepay to intelligently manage the impact of fraud to minimize the costs of fraud, maximize revenue and improve customer experience. Fraugster has developed one of the most accurate AI compliance, risk and fraud management and revenue uplift platforms in the market and is backed by leading deeptech investors including Earlybird, Speedinvest and CommerzVentures. Further information can be found at https://www.fraugster.com/
Agoda and Alipay+ | August 09, 2022
Agoda and Alipay+ announced a new partnership that will leverage Alipay+ solutions on the Agoda platform for better customer benefits and rewards. This is in addition to the existing integration of multiple digital wallets, namely the AlipayHK, GCash and TrueMoney, through Alipay+ on Agoda’s platforms.With this new partnership, multiple Alipay+ marketing solutions, including Alipay+ Rewards and its in-cashier marketing services, can be used for discounts distribution and redemption on Agoda. This enables Agoda to enhance its transaction conversion rate, while travelers can enjoy great returns in countries and regions like Hong Kong SAR of China, the Philippines, and Thailand – with the possibility of more regions to come in the future.
As the global economy recovers from the COVID-19 pandemic, the online travel industry has seen a vigorous rebound. In some key countries across the region, bookings have increased nearly tenfold since the start of the year, according to Agoda data and this number is only expected to increase.
“As we gear up for the return to travel, we want to offer our customers greater choice and flexibility in their bookings. The pandemic has greatly accelerated the digitisation of travel and we are committed to keeping with the times as we continue to onboard more diverse modes of payments globally. We value this partnership with Alipay+ as it helps us offer more benefits to the end user through the clever integration of new payment solutions and rewards programs – allowing us to reach out to and target a wider network of customers.”
-Damien Pfirsch, CCO, Agoda.
Introduced by Ant Group in 2020, Alipay+ is a suite of global cross-border digital payments and marketing solutions designed to enable businesses, especially small and medium-sized businesses, to process a wide range of mobile payment methods and reach hundreds of millions of regional and global consumers. Other leading e-wallets supported by Alipay+ include Boost (Malaysia), Rabbit LINE Pay (Thailand), Touch 'n Go (Malaysia), Kakao Pay (South Korea), Klarna (Europe) and more.
“We are glad to reach this new partnership with Agoda to support the recovery of the travel industry from the pandemic. With innovative payment and marketing solutions, Alipay+ is committed to helping merchants reach global consumers as a cross-border economic connector and allow consumers to make payments on global platforms with their preferred digital wallets.”
-Jing Yin, General Manager of Global Strategic Accounts of International Business Group at Ant Group
Agoda has partnered with Ant Group and integrated Alipay as a payment option in the Chinese market as early as 2013. Since early 2022, Agoda has been integrating Alipay+ payment solutions to accept payments through multiple digital wallets across Asia. On July 4, Agoda also worked with Alipay+ to launch a Brand Day campaign in the Philippines market.
Agoda helps anyone travel anywhere with its great value deals on a global network of 2.7M hotels and holiday properties worldwide, plus flights, airport transfers and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support. Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 4,800 staff in 32 markets, dedicated to leveraging best-in-class technology to make travel even easier.
Alipay+ provides global cross-border digital payments and marketing solutions that enable global e-wallets and merchant partners, especially small and medium-sized businesses, to better serve their users and customers. Alipay+ is introduced by Ant Group, the owner and operator of Alipay. As one of the world’s leading digital payment platforms, Alipay serves hundreds of millions of users by connecting them with merchants and partner financial institutions that offer inclusive financial services and digital daily life services.
Trip.com | August 19, 2022
Trip.com Group, a leading online travel service provider, held its annual Traveler's Forum (TF) in Changsha, the capital of Hunan province in central China, on August 18, 2022, focusing on travel content marketing innovation and destination development.
The Traveler's Forum consists of three parts: International Travelers' Content Creator Forum, Travelers' Night, and a Music Festival & Lifestyle Fair. The forum offered cross-border communication opportunities to the tourism industry, experts, academics, and travel content creators.As a rapid-growing travel destination, Changsha is popular among influencers and KOLs, attracting millions of travelers from home and abroad. Jointly hosted by Changsha Municipal People's Government, the forum shared Changsha's development roadmap of building a vibrant travel destination through travel content marketing, technology, and integration of resources.
"Changsha has become a stylish tourism destination, not only because of its fascinating history and culture but because the city is actively embracing innovation and building Internet-famous products. Changsha's inclusiveness and diversity will attract widespread attention and become a trendsetter."
-Jane Sun, CEO of Trip.com Group
Rungang Zhang, Deputy Chairman and Secretary General of the Chinese Tourism Association shared, "In recent years, with high internet attention, Changsha has rapidly grown into an internet-famous tourism destination. From Changsha's experience, I believe that travel content incubation and upgrade will be an essential pivot of the future destination development."
Yong Tan, Deputy Secretary of the CPC Changsha Municipal Committee, said, With Trip.com Group's strong resource integration capabilities, Changsha is confident it can facilitate tourism transformation further and, in time, build a robust international tourism destination.
Trip.com Group has been an essential strategic partner in Changsha's fast-growing tourism development. Leveraging Trip.com Group's strong resource integration capabilities and content marketing strategy, the city has rolled out various travel campaigns and products on Trip.com Group's platforms. For instance, Changsha Municipal Bureau of Culture, Tourism, Radio and Television, together with Trip.com Group, have launched consumption vouchers this year, accelerating travel recovery in the city. As part of the Group's Rural Revitalization Plan, Trip.com Group built a country retreat in the suburb of Changsha in 2021. Only a week after the retreat was built, the number of bookings surpassed the same period last year.
Trip.com Group's Traveler's Forum has been held in various cities across China, including Lijiang, Chengdu, Shanghai, Xi'an, Chongqing, Guiyang, Anyang, and Sanya. Over 100,000 travelers have actively participated in the annual event, which has generated billions of online exposures.
With the recovery of tourism following the pandemic, the forum showcased Trip.com Group's content marketing strategy. Through gathering high-quality content creators, holding special activities, and facilitating the interaction of experienced travelers, Trip.com Group aims to revitalize the tourism economy and reconnect with keen travelers in post-pandemic times and beyond.