Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019

PhocusWire | March 06, 2020

Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019
Online travel giants Expedia Group and Booking Holdings disbursed a record $11 billion on marketing in 2019, up from $10.6 billion the year before. The difference is that one company grew its marketing spend in 2019 and the other company essentially remained flat. Under its “selling and marketing” line item, Expedia Group reported a 6% increase from $5.567 billion in 2018 to $6.03 billion in 2019. The Seattle-based online travel agency spent $5.22 billion under that category in 2017. Booking Holdings maintained virtually the same marketing expenses, going from $4.96 billion in 2018 to $4.97 billion in 2019.

Spotlight

The cruise market is set to continue growing in Australia with the estimate for the next 12 months to be in the range of 14-18%. It is expected that by July 2018, 1.63 m Australians will have cruised. A third of Australians have some likelihood to cruise in the next 12 months, rising to two thirds among those who have cruised before. Growing cruise frequency and share of wallet from cruisers are likely to grow more important as the market matures – but currently, there is still space for the acquisition of new customers.

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CRUISE

iCruise celebrates the return of cruising with the World's Largest Cruise & Travel Sale from October 11-17

iCruise | October 11, 2021

Cruise travel is back, and so is the World's Largest Cruise and Travel Sale taking place from October 11 through 17, 2021. During the weeklong event, iCruise, the leading cruise booking platform for cruise-lovers, is offering unheard-of discounts on cruises, packages, and other travel inventory. Travelers can expect significant discounts of up to 60% off cruises from Carnival Cruise Line, Celebrity, Holland American Line, Norwegian Cruise Line, Princess Cruises, Royal Caribbean, and a host of other cruise lines. Now that US ports open again to cruise travel, bookings are on the rise. Travelers and cruisers can be assured that comprehensive health protocols and processes are in place and have made cruising as safe and hassle-free as possible. And many of the major cruise lines have launched brand new ships with new amenities. "We're very pleased to be able to bring back the World's Largest Cruise and Travel Sale," "What better way to celebrate the return of cruise travel than by providing the ultimate travel savings for millions of cruise lovers across the U.S.? We can offer amazing travel deals to travelers, enabling them to enjoy the trip of their lifetimes and make cherished memories with their families." said Uf Tukel, Senior Vice President and CoFounder of iCruise. This year's sale inventory offers a wider network of cruise, resort and hotel suppliers, including significant deals on close-to-home hotels, resorts, car rentals and flights. Cruise operators and participating hotels and resorts are also making fully vaccinated itineraries available to health and safety-conscious travelers. Available discounted itineraries include Caribbean, Mediterranean, Alaska and European river cruises in various categories ranging from budget/family-friendly to ultra-luxury. Additional deals may include free onboard credits, reduced deposits, cabin upgrades, exclusive shore excursions and in-room perks. Because iCruise is also a full-service online travel booking site, travelers will also be able to book their flights, car rentals and pre- and post-cruise hotel stays during the sale – and earn a $100 credit toward a future booking with the iCruise Travel Rewards program. About iCruise iCruise is a Florida-based travel company specializing in cruises resort vacations. Arrivia, Inc. acquired iCruise in December of 2019. Arrivia is a global leader in travel-based loyalty and reward solutions. With the acquisition of iCruise, Arrivia reaffirms its strategic commitment to the cruise industry and expands its capabilities to deliver unmatched cruise value and services to its business partners and consumers worldwide. Our travel partners include all major cruise lines including Carnival, Celebrity, Cunard, Disney, Holland America, Princess, Regent Seven Seas, and Royal Caribbean; and our cruise specialists are trained in all cruise destinations including Alaska, the Bahamas, Bermuda, the Caribbean, Hawaii, Europe and the Panama Canal.

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TRAVEL TECHNOLOGY

Major Organisations to Travel Less and Accelerate Digital Transformation Ahead of Other Investments

Financial Standard | November 30, 2020

The leaders of significant associations will travel less and accelerate digital change in front of different investments thanks to the way COVID-19 has disrupted operations, a Westpac survey found. More than 110 chief executives canvassed in Westpac's Asia Pacific CEO review hope to scale back their business travel plans substantially in the future. The research, made conjunction with The Economist Intelligence Unit, discovered almost two-thirds (64%) of chief executives in the Asia Pacific driving the financial services, real estate and consumer goods sectors are reconsidering about the way they visit offshore operations as technology has made it possible to communicate more efficiently.

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TRAVEL TECHNOLOGY

Amadeus Redesigns Business Incubator to Discover Next-Generation Travel Tech Products

Amadeus | May 12, 2021

Amadeus, a Madrid-based firm aims to diversify its revenue streams. According to Skift, the organization has quietly launched Nexwave, a startup incubator that identifies promising projects and nurtures the company's next generation of products. “The pandemic has shown how Amadeus can help the travel industry by linking the dots and ensuring that our industry can collaborate more effectively and efficiently,” said Marion Mesnage, Nexwave's CEO. Nexwave, a unit of just more than 100 staff, is in the process of incubating product features and functionalities. The aim is to pursue new companies that can diversify the travel tech giant's revenue streams beyond retail and operating tools. The team's thematic interests have been intensified as a result of the pandemic. The team is now focusing on brands that keep travelers updated, assist shoppers in traveling safely, and assist travelers in connecting to the most meaningful aspects of local destinations. It also started testing new tools for travelers, such as automating the process of exchanging travelers' health-related details and assisting hoteliers in surfacing relevant events for guests at a destination. Traveler ID is a service that automates the task of verifying one's identity. Airlines and airports are now unable to keep up with long lines of travelers as agents manually check health status certifications. Air Europa, a Spanish airline, became the first to test Traveler ID in late April. Passengers may use the technology to confirm they have the required health documents at check-in while being on an airline's website or app. It eliminates manual labor for both the passenger and the airline. The capability is integrated into the airline's IT scheme, allowing for self-service check-in. During the testing period, Air Europa passengers flying to Spain will use an online form to confirm they hold the required health documentation. Travelers will be able to search and submit records for automated verification, such as shared QR codes from labs, national health services, and health platform providers, in the future. The aim is to sync with wireless health wallets like CommonPass. Feasy is another Nexwave project. This is a consumer-facing "digital concierge" that deals with travelers via chat apps like WhatsApp or Messenger. Mesnage concluded that the digital message would be more important than today's random emails from suppliers. The organization will be aware of a customer's address, the airport terminal from which they will leave, the distance to travel, and traffic updates. It will also have a clear idea of how open a customer will be to thinking about booking any particular add-on, taking into account the stage of a traveler's journey. Amadeus is now incorporating the ideas into CheckMyTrip, a remote travel assistant mostly used for business travelers.

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Spotlight

The cruise market is set to continue growing in Australia with the estimate for the next 12 months to be in the range of 14-18%. It is expected that by July 2018, 1.63 m Australians will have cruised. A third of Australians have some likelihood to cruise in the next 12 months, rising to two thirds among those who have cruised before. Growing cruise frequency and share of wallet from cruisers are likely to grow more important as the market matures – but currently, there is still space for the acquisition of new customers.