Hospitality Trends, Hospitality Management
PRNewswire | August 08, 2023
Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, announced a new collaboration. In today's era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide with a powerful combination of advanced booking technology and data-driven marketing solutions. This will enable hoteliers to effortlessly reach travellers searching for a place to stay and drive direct bookings on their website, ultimately leading to increased revenue.
"With travellers increasingly relying on multiple digital channels to discover, plan and book their trips, the hospitality industry is undergoing a profound shift," said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships, Sojern. "This collaboration between Sojern and Profitroom is perfectly timed to address the evolving needs of hoteliers of all sizes, helping them navigate the complex landscape of digital marketing and guest acquisition, and ultimately drive measurable results while boosting profitability. In an exciting year for Sojern, we are thrilled to partner with Profitroom to empower hotels with the tools and insights they need to succeed in today's competitive market."
As a leading provider of hospitality technology solutions, Profitroom boasts one of the highest-converting booking engines on the market, complemented by powerful marketing automation tools, an advanced channel manager, and a website builder. By integrating these offerings with Sojern's digital marketing capabilities, hoteliers can optimise their online presence, attract high-value guests, and streamline operations. Furthermore, Sojern recently introduced its suite of Guest Experience Solutions through the acquisition of VenueLytics. Sojern's enhanced Travel Marketing Platform now enables hotels to engage with guests throughout their entire journey.
"We are excited to join forces with Sojern and help hoteliers accelerate growth while increasing direct online revenue," said Samantha Williams, Commercial Director, Profitroom. "By leveraging each other's strengths, we will equip hotels with a winning combination of innovative technology and data-driven marketing solutions. This partnership will enable hotels to stand out in a crowded marketplace, increase direct bookings, and boost revenue. Profitroom has already made significant progress in the Polish, South African, LATAM, UK and Nordic markets with among 3,500 hotels and resorts worldwide. This new partnership with Sojern will further enhance our global reach amongst hoteliers."
Sojern recently announced the latest version of its Sojern Travel Marketing Platform, featuring enhanced AI-powered audiences, showcasing the company's commitment to leveraging its deep technological expertise on a global scale. By continuously advancing its platform and investing in partnerships like the one with Profitroom, Sojern demonstrates dedication to innovation and delivering exceptional results to its 10,000 customers annually around the world. Profitroom, at the forefront of hotel technology solutions, assists hotels in adapting to evolving technology landscapes by introducing innovative ways to engage with customers while saving them time. Notably, Profitroom recently introduced an AI-based automatic copywriter, simplifying the process of creating compelling email campaigns. This cutting-edge technology enables hotels to generate tailored messages for guests with just a few clicks.
Sojern is set to join Profitroom at their On Tour event in Johannesburg on Tuesday, August 22, 2023. The series of events, which will be hosted in Cape Town, Johannesburg, Pietermaritzburg, Hoedspruit and Nelspruit, aims to equip hoteliers with the best hospitality booking technology, offering discussions on the latest trends and highlighting strategies to increase revenue. Providing hoteliers with a networking platform and opportunities to develop industry relationships, the event also offers tools to keep them updated with the latest insights and trends, positioning them at the forefront of the industry. Sojern is among an esteemed group of partners joining Profitroom throughout the tour.
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveller intent data, Sojern provides multichannel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to engage and convert travellers around the world.
Profitroom powers more than 3,500 outstanding leisure hotels and resorts across the world.
The award-winning Profitroom Suite exposes hotels' full business potential with the complete set of e-commerce tools and industry-leading experience personalisation. Profitroom reservation platform supports all channels and yields direct bookings performance. It's built on the guest-centric foundations to strengthen guest loyalty and retention.
prnewswire | July 14, 2023
GetYourGuide, leading online travel booking platform, announced today the launch of four new 'Originals by GetYourGuide' — curated, one-of-a-kind experiences exclusively available on the platform — that will respectfully immerse travelers in Kyoto's rich culture and well-known traditions, offering unique access to never-before-seen locations. Created in collaboration with the Kyoto City Tourism Association (DMO Kyoto), GetYourGuide will open centuries-old doors, allowing travelers to appreciate the local heritage of the city and dive deep into Japanese culture at a time when travel to Asia-Pacific destinations is expected to rise by 94%.3
"After reopening to the world late last year, travelers are once again eager for a glimpse of Japan's history and traditions, and Kyoto, which has one of the largest collections of UNESCO World Heritage Sites, is at the top of their list," said Jean-Gabriel Duveau, VP of Brand at GetYourGuide. "Many of Japan's culturally significant sites are hard to access — or even off-limits to visitors — until now. Our newest Originals by GetYourGuide will help travelers discover Kyoto's sacred traditions and rich culture through immersive experiences that take them off the beaten path."
GetYourGuide's four new, bucket list-worthy experiences in Kyoto include:
Unlock Ninna-Ji, a UNESCO World Heritage temple and learn the art of Wagashi:
Commissioned by the imperial family, Ninna-Ji Temple in western Kyoto houses one of the longest-standing temple buildings and is recognized as safeguarding some of the best examples of Japan's temple craftsmanship. In this once-in-a-lifetime experience, travelers will unlock the gates to the Ninna-Ji's imperial and spiritual history before it opens to the public. A resident monk will guide them through the halls, including areas usually closed to the public, until they arrive at Ninna-Ji's private tea house where they will learn how to make traditional Japanese confections known as wagashi and enjoy a traditional tea ceremony. Travelers will prepare these delicacies instructed by a wagashi chef who has been recognized as one of the best by the Japanese government.
Uncover the hidden world of Japanese maiko:
Kyoto, the former imperial capital, is the birthplace of geiko (Kyoto's geisha) culture, training female performance artists to entertain guests at teahouses and social events by singing, dancing, performing music, hosting tea ceremonies, and serving food and drinks. In an extraordinary opportunity to learn from and interact with a maiko — a geiko apprentice — travelers will be guided through the historic Gion district, Kyoto's famous geiko neighborhood, by a knowledgeable local guide. They will learn about the traditional customs and practices of maiko and geiko, then witness an authentic maiko performance inside a teahouse, get to play maiko games and ask questions directly from the apprentice — an opportunity that is rarely granted to the public.
Take in the ancient art of Noh theatre:
Travelers will venture to the beautiful, remote village of Ohara nestled in the mountains of northern Kyoto, where visitors to Kyoto rarely stray and a prominent Noh family resides. In a guided tour of the village, they will learn about Noh, an ancient performing art combining dance and theater that is still practiced today. Permitted inside a Noh Master's studio, travelers will see his costumes and centuries-old masks close up, and witness a private performance in his home. At the pinnacle of this experience, participants will be allowed to try Noh themselves — a rare event since traditionally, only Noh families may practice this art form.
Practice a guided meditation with a Zen monk:
Zen gardens and temples have long been a focal point for visitors to Kyoto and are the lifeblood of the city. In this exclusive experience, travelers will have a rare opportunity to experience the daily life of a Zen monk and gain insight into the history and practices of the temple as they enter the Jōju-ji Temple, a hidden gem known locally for its spectacular summer maple foliage. Here, they will learn about the history of Zen and its impact on Japanese culture, then experience a traditional Zen meditation with the temple's resident monk and get a glimpse into how this ancient wisdom lives on today. The exclusive visit will conclude with a lunch of Shojin, the traditional vegetarian fare of Zen Buddhist monks.
To book a visit to any of the four Kyoto Originals, please visit the GetYourGuide website. Reservations are available on a first come, first served basis on select dates through November 2023.
GetYourGuide, is the leading global online marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover and book the best and most unique activities in any destination — including guided tours by local experts, culinary excursions, cooking and craft classes, skip-the-line tickets, as well as exclusive bucket list experiences.
Today, GetYourGuide offers more than 75,000 activities from over 16,000 experience creators. Since launch, travelers from over 150 countries have booked more than 80 million tours, activities and attraction tickets through GetYourGuide.
Powered by a global team of more than 700 travel and tech experts, the company is headquartered in Berlin, Germany, and has 17 local offices around the world (including in the UK and USA).
prnewswire | August 31, 2023
Cendyn, a catalyst for digital transformation in the hospitality industry, proudly announces the strategic acquisition of WIHP, an industry leader in hotel digital marketing services and technology. The acquisition signifies a key milestone in Cendyn's quest to facilitate profitable revenue growth for the hospitality industry through continued investment in driving direct bookings.
For close to 30 years, Cendyn has established itself as a pioneer in empowering people to excel in hospitality through world-class technology and services. This commitment enables hoteliers to foster deeper guest relationships, increase direct bookings, and enhance overall bottom-line results.
The merger between Cendyn and WIHP represents a leap for Cendyn, reinforcing its EMEA and global footprint at a time when the industry is focused on driving more profitable revenue. By joining forces, the two entities create a digital ecosystem that empowers clients of both Cendyn and WIHP to generate profitable revenue growth driven through their direct booking channels.
"We are thrilled to embark on this transformative journey with WIHP," said Jack Blaha, CEO at Cendyn, "The synergy between both companies is remarkable, and with WIHP's metasearch prowess, this merger reaffirms our commitment to driving more demand for our customers' most profitable direct booking channel."
"At the core of this transformative acquisition lies two true digital leaders in the industry," said Vincent Ramelli, CEO at WIHP. "Marrying Cendyn's rich heritage with WIHP's state-of-the-art metasearch expertise establishes a new epoch in the hospitality industry. We are incredibly excited to see what we can achieve together for our industry."
As Cendyn and WIHP unite under this acquisition, hoteliers can expect a revolutionized approach to hotel digital marketing services, setting an elevated standard for the future of hospitality technology.
Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With offices located across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries.