Travel Technology
Sonesta Hotels | November 06, 2023
Sonesta International Hotels Corporation has launched a new service called Travel SOS to help travelers during holiday travel disruptions by providing information on room availability at the nearest Sonesta hotels.
The service can be accessed via a dedicated hotline or online using a promo code, offering convenience and flexibility to travelers.
Despite potential limitations such as room availability and location coverage, the initiative underscores Sonesta's commitment to exceptional service during peak travel times, potentially enhancing customer satisfaction and loyalty.
Sonesta International Hotels Corporation launches a new service, Travel SOS (Sonesta Overnight Stay), aimed at easing the stress of holiday travel disruptions. The service provides stranded travelers with information on room availability at the nearest Sonesta hotels during the busy holiday season. Travelers can access the service via a dedicated hotline or by using a promo code online. The initiative underscores Sonesta's commitment to exceptional service during peak travel times, offering peace of mind to travelers across its diverse portfolio of 17 brands and over 1,200 properties.
Chris Trick, the Chief Marketing Officer at Sonesta, reportedly conveyed his optimism about the Travel SOS solution. He emphasized that Travel SOS exemplifies Sonesta's dedication to delivering superior service to travelers, especially during peak and challenging travel periods. He noted that the service, accessible via phone or online, offers up-to-date information on over 1,200 Sonesta properties, thereby providing travelers with reassurance. This allows them to relax and fully enjoy the holiday season.
The new Travel SOS service launched by Sonesta International Hotels Corporation has its own set of potential drawbacks and benefits. On the downside, the service might be limited by the availability of rooms at Sonesta hotels, especially during peak travel times. If all rooms are booked, the service may not be able to provide the desired assistance. Additionally, the service might be less useful for travelers who are stranded in locations where Sonesta hotels are not present.
On the upside, the service is designed to ease the stress of holiday travel disruptions by providing stranded travelers with information on room availability at the nearest Sonesta hotels. This is useful throughout the holidays. The service can be accessed via a dedicated hotline or by using a promo code online, offering convenience and flexibility to travelers. Furthermore, the initiative underscores Sonesta's commitment to exceptional service during peak travel times, potentially enhancing customer satisfaction and loyalty.
Travel SOS is crafted to be accessed with dial-to-book or click-to-book options, a dedicated Travel SOS hotline and a promo code STAYSOS for online reservations using Sonesta’s website's offers’ section.
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Travel Technology
PR Newswire | October 04, 2023
The Ritz-Carlton Hotel Company, L.L.C., is pleased to announce the launch of a new international marketing campaign, speaking to the continued evolution of the brand. Created in collaboration with longtime agency partner Team One, the Leave Better campaign invites guests to embark on a powerful journey of self-discovery through thoughtfully tailored experiences and the genuine comfort and care offered by a stay at The Ritz-Carlton. With the promise of a transformational experience, guests will check out of The Ritz-Carlton greater than when they arrived.
Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand's hotels and resorts can become a catalyst for personal evolution. Leave Better illustrates that travel not only results in enriching memories but also has the power to evolve ones' sense of self. The Leave Better campaign will roll out in several languages across international markets, including the United States, Japan, China, Germany, the UAE and Saudi Arabia through a special partnership with Condé Nast network, truly tapping into a global audience. It will be seen across digital video, print, digital display and paid social.
"We are thrilled to introduce the Leave Better Campaign, which reflects our commitment to not only honoring our heritage as a luxury hospitality icon, but embracing the desires of our discerning guests," said Jamie Kerr, Senior Director Global Marketing, The Ritz-Carlton. "Through Leave Better, we invite travelers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, and will encourage self-growth and discovery, staying with them long after they depart."
The campaign's central question, "How will a stay leave you?", inspires consumers to envision the lasting impact of an experience at The Ritz-Carlton. It encourages guests to consider the memories they'll create, the connections they'll forge, the inspiration they'll draw, and the level of revitalization they'll experience that can only result through genuine comfort and care. Whether through enriching classes, cultural programming, hands-on culinary experiences, or more, there are endless opportunities for guests to tap into moments of exploration and discovery. Through a series of visually captivating advertisements across print and digital content, the campaign captures the brand's commitment to providing unforgettable and transcendent journeys.
Leave Better is the latest phase in the brand's thoughtful evolution, which has seen The Ritz-Carlton expand into exciting global destinations such as Mexico City, Melbourne and Fukuoka, buzzing neighborhoods including NoMad in Manhattan, and the industry redefining launch of The Ritz-Carlton Yacht Collection. The new debuts have rolled-out alongside a collection of comprehensive renovations, signaling The Ritz-Carlton's ongoing transformation as it welcomes travelers across generations and geographies. The evolution has also seen the unveiling of a new website for the brand, introducing an elevated digital experience that speaks to the future of The Ritz-Carlton.
The Ritz-Carlton has long stood as the gold standard of luxury hospitality. With a steadfast dedication to providing unparalleled service and impactful getaways, The Ritz-Carlton remains rooted in its commitment to innovation and to thoughtful evolution, ensuring that it remains at the forefront of the luxury travel space.
The Leave Better Campaign will roll out across various media platforms, captivating audiences worldwide with its innovative approach to storytelling. A link to the video campaign can be found here.
About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
AboutMarriott International, Inc
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program.
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Travel Technology
Spirit Airlines | September 13, 2023
Cover Genius announced entering into a partnership with Spirit Airlines.
By integrating the company's XCover, Cover Genius empowers its partners to provide personalized protection options during the checkout process.
Through this partnership, Spirit Airlines' passengers enjoy a top-tier experience, featuring straightforward protection options during booking and seamless digital claims processing.
On September 12, 2023, Cover Genius, a leading insurtech for embedded protection, providing a global distribution platform for any insurance or other type of protection, announced a partnership with Spirit Airlines, a market leader in offering customizable travel options starting with an unbundled fare.
This integration with Cover Genius' award-winning global distribution platform, XCover, will offer Spirit Airlines' non-US and non-Canadian citizen passengers the opportunity to purchase personalized embedded protection. This coverage comes with the added benefit of a swift claims process, marking the first time such an option is available to them.
Cover Genius, selected as the insurtech partner for some of the world's largest airlines, empowers its partners to provide customized protection options during the checkout process. These options can be flexibly bundled or unbundled to cater to each customer's specific requirements. With licenses or authorizations spanning over 60 countries and encompassing all 50 US states, Cover Genius enables partners to effortlessly extend protection to customers from any location, facilitating international expansion.
Rana Ghosh, Vice President of Omnichannel Sales at Spirit Airlines, said,
We are committed to providing our Guests with the best value in the sky, unbundled fares and customizable travel options.
[Source – Globe Newswire]
Partnering with Cover Genius enables them to augment the Guest experience. It allows them to provide customized travel protection for various regions and destinations, added Ghosh.
Through the partnership, Spirit Airlines' passengers enjoy a best-in-class experience with straightforward protection options while booking and seamless digital claims processing. The management of Guests' requirements, starting from the initial sale to administration and claims, is efficiently handled by Cover Genius' consumer brand, XCover.com. This exceptional service has led to an industry-leading post-claims Net Promoter Score (NPS) of +65. Furthermore, the award-winning service design has demonstrated a remarkable 7x reduction in support tickets.
Angus McDonald, CEO and Co-Founder of Cover Genius, stated,
We are thrilled to partner with Spirit Airlines to help international travelers feel more confident in their booking.
[Source – Globe Newswire]
While embedded protection in travel is a common practice, many airlines provide customers with a standard one-size-fits-all policy that fails to address the varying needs of different travelers. The approach has been changed to offer customers flexible protection, customized according to their itinerary or destination, and supported by real-time data. Additionally, customers benefit from a hassle-free claims process that includes instant payments in more than 90 currencies, said McDonald.
International Guests with Spirit Airlines now have the choice to acquire embedded protection supported by XCover. Notably, Spirit Airlines presently serves 27 destinations spanning 14 countries outside of the United States.
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