Travel Technology
PR Newswire | October 04, 2023
The Ritz-Carlton Hotel Company, L.L.C., is pleased to announce the launch of a new international marketing campaign, speaking to the continued evolution of the brand. Created in collaboration with longtime agency partner Team One, the Leave Better campaign invites guests to embark on a powerful journey of self-discovery through thoughtfully tailored experiences and the genuine comfort and care offered by a stay at The Ritz-Carlton. With the promise of a transformational experience, guests will check out of The Ritz-Carlton greater than when they arrived.
Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand's hotels and resorts can become a catalyst for personal evolution. Leave Better illustrates that travel not only results in enriching memories but also has the power to evolve ones' sense of self. The Leave Better campaign will roll out in several languages across international markets, including the United States, Japan, China, Germany, the UAE and Saudi Arabia through a special partnership with Condé Nast network, truly tapping into a global audience. It will be seen across digital video, print, digital display and paid social.
"We are thrilled to introduce the Leave Better Campaign, which reflects our commitment to not only honoring our heritage as a luxury hospitality icon, but embracing the desires of our discerning guests," said Jamie Kerr, Senior Director Global Marketing, The Ritz-Carlton. "Through Leave Better, we invite travelers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, and will encourage self-growth and discovery, staying with them long after they depart."
The campaign's central question, "How will a stay leave you?", inspires consumers to envision the lasting impact of an experience at The Ritz-Carlton. It encourages guests to consider the memories they'll create, the connections they'll forge, the inspiration they'll draw, and the level of revitalization they'll experience that can only result through genuine comfort and care. Whether through enriching classes, cultural programming, hands-on culinary experiences, or more, there are endless opportunities for guests to tap into moments of exploration and discovery. Through a series of visually captivating advertisements across print and digital content, the campaign captures the brand's commitment to providing unforgettable and transcendent journeys.
Leave Better is the latest phase in the brand's thoughtful evolution, which has seen The Ritz-Carlton expand into exciting global destinations such as Mexico City, Melbourne and Fukuoka, buzzing neighborhoods including NoMad in Manhattan, and the industry redefining launch of The Ritz-Carlton Yacht Collection. The new debuts have rolled-out alongside a collection of comprehensive renovations, signaling The Ritz-Carlton's ongoing transformation as it welcomes travelers across generations and geographies. The evolution has also seen the unveiling of a new website for the brand, introducing an elevated digital experience that speaks to the future of The Ritz-Carlton.
The Ritz-Carlton has long stood as the gold standard of luxury hospitality. With a steadfast dedication to providing unparalleled service and impactful getaways, The Ritz-Carlton remains rooted in its commitment to innovation and to thoughtful evolution, ensuring that it remains at the forefront of the luxury travel space.
The Leave Better Campaign will roll out across various media platforms, captivating audiences worldwide with its innovative approach to storytelling. A link to the video campaign can be found here.
About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
AboutMarriott International, Inc
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program.
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Travel Technology
HEI Hotels & Resorts | October 13, 2023
Courtland Grand Hotel, under HEI Hotel & Resorts, officially joins the esteemed Trademark Collection by Wyndham.
This collaboration integrates the hotel into Wyndham Rewards, with over 100 million members and enhances its reservation system.
The Courtland Grand Hotel's strategic affiliation with Trademark Collection by Wyndham reflects the brand's appeal to three- and four-star hoteliers, preserving their unique character.
Courtland Grand Hotel, a prominent hospitality investment and management company in a significant development, operated by HEI Hotel & Resorts, has formally joined the prestigious Trademark Collection by Wyndham. This strategic partnership seamlessly integrates the former Sheraton hotel into Wyndham Rewards, a highly acclaimed hotel rewards program boasting over 100 million enrolled members. It also grants access to Wyndham's robust reservation system, enhancing its reach and services.
Marilyn Yelle, the director of sales and marketing for the Courtland Grand Hotel, expressed,
"Joining the Trademark Collection by Wyndham affords us the best of all worlds, allowing the Courtland Grand Hotel to retain its independent allure while providing access to brand tools that ultimately benefit our guests."
[Source - Business Wire]
The hotel has been operating since 2017, and its affiliation is seen as both a celebration of independence and an essential step toward the continued mission of providing unparalleled guest experiences. The move also enables the hotel to pay higher commissions to third-party reservation partners and intermediaries, which is expected to further benefit the hotel's bottom line.
The affiliation of the Courtland Grand Hotel with the Trademark Collection by Wyndham underscores the brand's appeal to three- and four-star hoteliers seeking to leverage the scale and resources of Wyndham while preserving their hotels' distinctive character. Trademark Collection, a global brand, boasts over 185 hotels across nearly 25 countries, encompassing premier locations such as Atlanta, San Francisco, Las Vegas, Montreal, Berlin, Zurich, Athens, Istanbul, and other notable destinations.
The Courtland Grand Hotel, located in the heart of downtown Atlanta at 165 Courtland Street NE, has upheld an impressive four-star rating on TripAdvisor since 2016. Guest accommodations feature spacious layouts with floor-to-ceiling windows and convenient in-room refrigerators. The hotel boasts a range of appealing amenities, including a 24/7 fitness center and a picturesque garden courtyard with a heated pool covered by a retractable glass dome. Guests can savor American cuisine and specialty cocktails at Fandangles Bar & Restaurant or indulge in a delightful breakfast buffet at Collage. The hotel also presents an extensive event space, offering nearly 100,000 square feet, including two grand ballrooms and an expansive exhibit hall.
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Hospitality Trends
Travel + Leisure Co | September 25, 2023
Travel + Leisure Co. collaborates with Sports Hospitality Ventures to launch sports-themed resort complexes near college towns.
Introducing the Sports Illustrated Resorts vacation club, uniting sports enthusiasts and offering flexible bookings and amenities.
Sports Illustrated Resorts unveils residences, with fractional and wholly owned condominiums managed professionally.
Expansion plans include chic beach clubs and experience parks, with a Tuscaloosa resort expected to open in late 2025.
Travel + Leisure Co, a membership and leisure travel company, has partnered with Sports Hospitality Ventures, LLC, the hotel and resorts licensee for the esteemed Sports Illustrated brand in North America and the Caribbean. Together, they introduce an innovative vision for a series of sports-themed resort and lifestyle complexes strategically situated in vibrant college towns catering to passionate fan communities.
A novel addition to the Sports Illustrated Resorts portfolio is the vacation club. This innovative concept aims to unite fervent sports fans, friends, and families by elevating their accommodation experience. Club members will enjoy the flexibility to make repeat resort reservations and access a variety of amenities across the expanding Sports Illustrated Resorts portfolio. This endeavor is made possible through the partnership of Travel + Leisure Co., leveraging its expertise in managing brand collaborations.
Additionally, Sports Illustrated Resorts introduces residences, offering fractional and wholly owned condominiums managed professionally through the collaboration. The residences promise a range of signature services and amenities in line with the active lifestyle theme of Sports Illustrated Resorts. The inaugural college town resort in Tuscaloosa, Alabama, is just the beginning, with plans for further expansion fueled by the collaboration between Sports Hospitality Ventures, Authentic Brands Group, and Kituwah LLC, representing the Eastern Band of Cherokee Indians, who have committed $320 million to propel the growth of the Sports Illustrated Resorts brand.
With a vision to deliver immersive experiences celebrating the iconic moments of Sports Illustrated's outstanding history, Sports Illustrated Resorts has become a destination beyond conventional lodging. The resorts' unique design will transport guests and owners into the heart of sports culture, with diverse attractions, live sports and entertainment, fine dining, and wellness facilities. While the initial focus is on university locations, the broader portfolio will extend to chic beach clubs and experience parks in prime leisure destinations. Sports Illustrated Resorts is adopting an asset-light development financing model for its expansion, with the Tuscaloosa resort anticipated to welcome guests in late 2025. While Travel + Leisure Co. foresees no immediate earnings impact, it anticipates this venture will drive incremental growth from the latter half of 2025 onwards.
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