Mondee | January 31, 2023
On January 30, 2023, Mondee Holdings Inc., a next-generation marketplace driven by technology that enables growth in a $1 trillion sector of the travel market, introduced an innovative affiliate program named Mondee Affiliate Network.
As the travel industry recovers from the pandemic's impact, Mondee acknowledges the need for a new approach to assist travel affiliates, agencies, and experts in resolving their growth challenges. The Mondee Affiliate Network is a unique program created to help gig workers, travel experts, and agencies thrive in the flourishing experiential travel market.
Driven by Mondee's advanced technology, the program offers affiliates an exclusive arrangement with enhanced revenue opportunities and tools to expand their product line-up, increase profitability, and remain competitive in an ever-changing market. In addition, this model benefits suppliers, experts, and travelers. Suppliers will receive efficient management for closed user group content and targeted distribution. At the same time, experts and travelers will gain exclusive access to a broader range of products and improved revenue opportunities on travel content such as hotel stays, airfare, and ancillaries.
Prasad Gundumogula, Chairman, CEO, and Founder at Mondee, shared, "We are excited to introduce the Mondee Affiliate Network, a cost-effective solution for travel agencies, experts and affiliates looking to recover from the pandemic and become more competitive in the ever-changing market." He added, "The program creates an exclusive relationship between Mondee and its customers, accelerates Mondee's market share penetration immediately into the air and hotel industries and positions the company as a leading provider of complete travel content and experiences to travel agents and affiliate groups globally."
(Source – GlobeNewswire)
About Mondee Holdings, Inc.
Founded in 2011 and headquartered in Austin (Texas), Mondee Holdings, Inc. is a group of notable travel service, technology, and content companies bringing disruptive innovation to the leisure, corporate, and retail travel markets. It provides a groundbreaking technology platform of mobile, SaaS, and cloud products and services to a global customer base, handling over 50 million daily searches and billions of dollars in transactional volume each year. Its network includes more than 50,000 gig economy workers and leisure travel advisors, 500+ airlines, and over one million vacation rentals and hotels.
Northstar Travel Group | January 09, 2023
Northstar Travel Group, the leading provider of information services, events, data, and marketing solutions focusing solely on the travel industry, recently appointed Jason Young as its new CEO. Young will replace Thomas Kemp, who served as Chairman and CEO since 2009, while Kemp will be assuming the position of Chairman.
A visionary in advertising technology and an innovative pioneer of the digital transformation of the media industry, Jason Young spent 20 years with Ziff-Davis Media, a leading IT information and media business, climbing to the CEO role. He established Smart Device Media, a mobile advertising network that Crisp Mobile eventually acquired. He then became the CEO of the joint company, after which Quotient Technology acquired Crisp.
Quotient Technology served the packaged goods industry as a data-driven advertising tech company and appointed Jason Young as Chief Media & Marketing Officer after acquiring Crisp. His most recent employment was as President of Chicory, a contextual commerce media company working in the consumer-packaged goods industry. Young has fueled product innovation around new advertising platforms and data-driven media with his 30+ years in the industry.
Alongside the leadership change comes the promotion of Bob Sullivan, a travel industry icon and President of Northstar's Travel Group, who will now serve as the company's Chief Commercial Officer.
"I am thrilled to have the benefit and opportunity to work and partner with a leader like Bob, whose industry knowledge and expertise will be critical as Northstar looks to expand on its leadership position."
-Jason Young, the newly appointed CEO
Bob Sullivan said about the new CEO, I am excited about the passion, experience and skills Jason brings into the business and am eager to work with him to unlock even more value for our customers and partners. I could not be more excited about the opportunity ahead for Northstar.
About Northstar Travel Group
Northstar Travel Group is the travel industry's premier provider of information services, data, events, and marketing solutions. Its diverse audience encompasses every travel segment, including leisure, sports, business, incentives, meetings, hospitality, and travel technology. The company is also the majority shareholder of Inntopia, the market leader in marketing cloud, e-commerce software, and business intelligence operating in the activities, golf, mountain destination, and hospitality industries. With headquarters in Rutherford, New Jersey, the company operates out of five offices across the U.S., U.K., and Singapore. Northstar Travel Group is owned by funds managed by EagleTree Capital.
TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK
Sojern | January 11, 2023
On January 10, 2023, Sojern, a pre-eminent digital marketing platform developed for travel, and PUSHTech, a multichannel platform including CRM, marketing automation, sales, and support, announced a partnership to assist hotel partners in making the most of their first-party data.
Sojern and PUSHTech will help the travel industry with data strategies in the cookieless age. Around 81% of hotels increase revenue using first-party data. However, staying ahead of digital landscape changes requires a well-planned strategy. Sojern's travel marketing platform offers unparalleled visibility into travel demand and intelligence to assist partners in augmenting their budgets and establishing long-term plans. With the aid of PUSHTech, hotels may improve client relations, control their database, and boost direct sales.
"Our mission is to help businesses generate more effective, efficient and valuable communications with their customers through the use of automated and intelligent solutions. With a collective goal of better serving the hospitality industry we are pleased to announce our partnership with Sojern, Working together means we can better maintain our philosophy of continuous innovation in the development of an automated marketing, sales and management platform."
-David Ezquerro, Chief Revenue Officer, PUSHTech
(Source: PR Newswire)
First-party data is fundamental to the hotelier's toolkit. This unification will help integrate Sojern's innovative travel marketing and PUSHTech's platforms while taking a privacy-forward approach to the safe and guarded management of partner data. As a result, hotel partners will achieve escalated campaign performance, solid customer relationships, and boosted revenue, leading to direct sales growth and driving profitability.
Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.