Fosun to Relaunch Thomas Cook Brand in 2020

Thomas Cook is set to be relaunched by its Chinese owner, who plans to use the 178-year-old British tour operator’s brand on a travel platform targeting European customers. Fosun Tourism Group, the Shanghai-based company that bought Thomas Cook’s trademark following its dramatic collapse in September, will debut the platform in the first half of next year, according to a person familiar with the plans. Some of Fosun’s existing travel offerings will be grouped together and re-branded as Thomas Cook, with the aim to lure travelers — particularly those in Europe familiar with the name — to the company’s resorts around the world, said the person, who asked not to be identified as they’re not authorized to speak publicly about the plan.

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