German National Tourist Board promoting tourism knowledge to boost travel industry

The German National Tourist Board (GNTB) coordinates open data project to strengthen the travel destination Germany.The cross-border availability of high-quality tourist data is essential for Germany as a tourism destination to maintain and expand its position within international competition. Therefore, the German National Tourist Board (GNTB) is promoting the development of a tourism knowledge graph, and the swift implementation of the broadest possible content from the federal states and regions.Petra Hedorfer, CEO of GNTB, explains: “The competition of destinations has reached digital platforms. We are dealing with a structural change that affects the entire tourism value chain and defines completely new requirements for the global marketing of the products. According to the current technological developments and usage scenarios, the touristic offers of the travel destination Germany have to be found worldwide at as many touch points as possible and successfully marketed. The GNTB has a strong network of relevant partners in the tourism industry in Germany, international presence, contacts to the global platforms and extensive expertise in the context of digital transformation. On this basis, and together with our partners, we are pushing forward with the Open Data / Knowledge Graph project.”