Global Biz Travel Needs to Brace for a Slower 2020

Skift | August 02, 2019

Global Biz Travel Needs to Brace for a Slower 2020
The current Brexit deadline is set for Oct. 31, and it may finally provide some sort of resolution to a debate thats been up in the air for over three years. Of course the uncertainty isnt going to end just because a final decision has been made. The UK may be undergoing a massive adjustment, and no ones quite sure what exactly the future will look like.Meanwhile, there is the ongoing trade war between the U.S. and China, which is having major global ramifications. With everything that’s going on, its no wonder companies are becoming more cautious when it comes to corporate travel. People are looking for a sense of stability before making commitments, meaning 2020 may be a slow year in the business travel world.

Spotlight

In addition, online travel booking patterns follow diverse and complex paths as many different marketing channels - social media, email, peer reviews, online advertising, search, etc. - influence customer's journey towards purchase. Faced with these online travel booking trends and the unique challenges they present, tourism businesses need smart, data-driven approaches to their digital marketing and sales strategy. And that's where web analytics comes in.

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Spotlight

In addition, online travel booking patterns follow diverse and complex paths as many different marketing channels - social media, email, peer reviews, online advertising, search, etc. - influence customer's journey towards purchase. Faced with these online travel booking trends and the unique challenges they present, tourism businesses need smart, data-driven approaches to their digital marketing and sales strategy. And that's where web analytics comes in.