Global travel & tourism market is expected to reach US$ 13,556.4 billion by 2027

Travel and Tour World | April 17, 2019

According to a new market report, the global travel & tourism market is expected to reach US$ 13,556.4 billion by 2027, expanding at a CAGR of 5.2% from 2019 to 2027. The market is categorized into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America.The travel & tourism market in North America is a mature and organized market and the second largest in the world. As per the UNWTO Report 2018, the number of international tourist arrivals in North America increased from 97.1 million in 1995 to 174.0 million in 2017.The U.S. travel & tourism market is the largest, the most organized and mature market in North America.

Spotlight

In addition, online travel booking patterns follow diverse and complex paths as many different marketing channels - social media, email, peer reviews, online advertising, search, etc. - influence customer's journey towards purchase. Faced with these online travel booking trends and the unique challenges they present, tourism businesses need smart, data-driven approaches to their digital marketing and sales strategy. And that's where web analytics comes in.

Spotlight

In addition, online travel booking patterns follow diverse and complex paths as many different marketing channels - social media, email, peer reviews, online advertising, search, etc. - influence customer's journey towards purchase. Faced with these online travel booking trends and the unique challenges they present, tourism businesses need smart, data-driven approaches to their digital marketing and sales strategy. And that's where web analytics comes in.

Related News

COMMERCIAL TRAVEL,AIRLINES AND AIRPORTS

JetBlue Introduces New TrueBlue® Loyalty Program, Bringing Added Value and New Perks to Customers

JetBlue | December 08, 2022

JetBlue (NASDAQ: JBLU) announced a new TrueBlue® loyalty program that offers new perks and more choices as an increasing number of customers look to JetBlue as a trusted source for travel beyond just flights. The new program maintains most of TrueBlue’s signature perks that customers have come to love while also allowing TrueBlue members new opportunities to earn perks and status along the way. The more ways customers interact with JetBlue, the more perks they can earn. From JetBlue Vacations hotel and cruise packages, to cars, stays and activities from Paisly, to many JetBlue flight extras and add-ons, and purchases on all JetBlue credit cards, everyone from infrequent travelers to road warriors can find ways to earn and redeem in JetBlue’s loyalty program.Our loyalty program must serve the needs of the JetBlue customer today, many of whom look to us as more than just a way to get from point A to point B, said Robin Hayes, chief executive officer, JetBlue. Customers have come to love our unique combination of low fares and high-quality service, and now turn to us for more than just a flight. We are evolving our loyalty strategy to deliver even more value for customers across our entire suite of travel products and partnerships, including those who take advantage of our strategic partnership with American Airlines. We’re rolling out a bigger, better, bluer TrueBlue program this spring that’s designed to meet the needs – and exceed the expectations – of more customers, whether they travel once a week, or just once in a while,said Jayne O’Brien, head of marketing and loyalty, JetBlue. No two travelers are alike, which is why we’ve redesigned TrueBlue to let customers customize their perks as they soar toward Mosaic status, choosing the ones that are most valuable to them along the way. “We know our customers are booking more than just flights with JetBlue, so we are excited to have a program where travelers are rewarded throughout all aspects of their travel journey, There are so many opportunities for our customers to enjoy the signature JetBlue experience through flights, hotels, cruises, vacation packages, car rentals and more,” -Andres Barry, president, JetBlue Travel Products. TrueBlue will offer more value, new choices and unique personalization through a variety of all-new program aspects, including: Tiles become the new way to track and measure progress toward Mosaic status JetBlue’s most loyal group of travelers. Customizable Perks You Pick, available to more TrueBlue members without Mosaic status, will reward more travelers sooner. Multiple levels of Mosaic, each with Mosaic Signature Perks and Perks You Pick, bring expanded perks to JetBlue’s most loyal customers. Combined spend counts with all JetBlue credit cards. Add up JetBlue travel spend and any JetBlue credit card spend to unlock perks. New JetBlue credit card enhancements on select cards bring new perks to cardholders. The new TrueBlue will still carry over many of the perks customers know and love: All TrueBlue members will continue to earn TrueBlue points on JetBlue and eligible American Airlines flights, and can redeem those points for award travel on JetBlue, including any seat at any time, with no blackout dates or expiration dates. TrueBlue points will never expire. Use Cash + Points to pay for JetBlue flights and JetBlue Vacations packages. Pool points with family and friends. Earn 2X points on jetblue.com or the JetBlue app. Select reciprocal loyalty benefits for Mosaic members traveling on American Airlines. The new program is set to go live in spring 2023 and will make TrueBlue more rewarding than ever before in its 20-year history. Perks You Pick for TrueBlue Members The new TrueBlue program is designed to ensure that all TrueBlue members have the opportunity to get rewarded, even before achieving Mosaic status. For the first time ever, travelers can start earning and enjoying perks before earning Mosaic status. TrueBlue members can customize their experience with Perks You Pick, choosing their first perk with just 10 tiles, then add more perks when they reach 20, 30 and 40 tiles. For every 10 tiles TrueBlue members earn, until they reach 50, they will get to choose a new perk from the following: Early boarding. Get settled sooner with Group B boarding (excluding Blue Basic fares). Priority security. Access an expedited lane to security at dozens of airports where available. Alcoholic drink. First beer, wine or liquor is free each flight (21+). JetBlue Vacations® bonus. 2X points bonus on a JetBlue Vacations package (one-time use).(a) 5,000-point bonus. Boost your TrueBlue balance with 5,000 bonus points. These perks will allow even occasional travelers to enjoy an elevated travel experience when flying on JetBlue. Once a customer earns 50 tiles, they reach Mosaic 1 status, receive all TrueBlue Perks You Pick and are set up to qualify for even more perks within new Mosaic levels.(b) New Mosaic Levels As part of the reimagined TrueBlue program, JetBlue is also meaningfully enhancing the Mosaic program to include four distinct Mosaic levels, each featuring a Mosaic Signature Perk. Each Mosaic level has a set of distinct benefits plus, customers are entitled to pick a Mosaic Signature Perk. Mosaic Signature Perks: Mosaic 1 – 50 tiles: Mosaic Boarding. First two Checked Bags Free. Beer, Wine & Liquor. Even More® Space at Check-In. Same-Day Switches. Priority Security. Dedicated Check-In. Dedicated Support Line and Priority Chat Assistance. Complimentary Upgrades on Heathrow Express. Mosaic 2 – 100 tiles: Even More Space Up to 7” more legroom at no extra charge during booking (pending availability). Mosaic 3 – 150 tiles: Move to Mint® Four Move to Mint certificates that enable complimentary upgrades from core to any Mint seat. Number of certificates required to upgrade varies. Mosaic 4 – 250 tiles: Move to Mint Again + BLADE Airport helicopter transfers Two additional Move to Mint certificates. Credits that can be redeemed for four complimentary seats on BLADE Airport helicopter transfers between Manhattan and JFK or EWR. Additionally, each time a member qualifies for a new level of Mosaic, they’ll also be able to select one new perk from the Mosaic Perks You Pick menu. Mosiac Perks You Pick: FoundersCard Blue Membership Enjoy 150+ premium travel, business, and lifestyle benefits—created exclusively for Mosaic members. Pet Fee Waiver Jet with your pet (cat or small dog) at no extra charge ($125 value per flight). $99 Statement Credit on Select JetBlue Cards $99 one-time statement credit for JetBlue Plus or Business Card.(c) 20-Tile Bonus Get or gift a 20-tile boost to get to the next level faster. 15,000-Point Bonus Boost your TrueBlue balance with 15,000 bonus points. Mint Suite Priority (arriving later in 2023) Priority access to Mint Suite selection on select aircraft (pending availability). Excludes Mint Studio™. Introducing Tiles Tiles are the new and easy way to track progress toward status, while earning perks at key milestones along the way. Intrepid travelers and casual fliers alike will be eligible for perks sooner than ever before and even if they haven’t yet achieved Mosaic status. While still earning valuable points that can be redeemed for award travel, TrueBlue members will also earn tiles based on their combination of travel spend and credit card spend, not just one or the other. One tile is awarded for every $100 in qualifying spend on more of the ways a customer can JetBlue.(d) Hotel rooms and resorts. Cars and cruises. Activities and extras. Travelers will be able to rack up rewards with JetBlue Vacations, Paisly by JetBlue, JetBlue fees, JetBlue add-ons and American Airlines-operated flights. Additionally, one tile is awarded for every $1,000 in qualifying spend on all JetBlue credit cards. JetBlue and Barclays Credit Card Enhancements This spring, JetBlue is also introducing enhancements to select Barclays JetBlue credit cards. JetBlue Plus Card members can enjoy Points Payback, allowing them to redeem points to pay themselves back from purchases of $25 or greater, up to a maximum of $1,000 annually. Points redeemed for purchases will appear as a statement credit toward their account balance. In addition, JetBlue Business Card members can enjoy early Group A boarding on JetBlue-operated flights. The Transition to the New TrueBlue In spring 2023, Mosaic-Qualifying points and segments will be retired and TrueBlue members will see how many tiles they have based on how much they’ve already spent in 2023. Any member eligible for Perks You Pick will have the opportunity to select them based on their in-progress 2023 tile count. Mosaic members will be assigned a Mosaic level based on how much they spent in 2022 or how much they spent in 2023, whichever is greater. They’ll immediately begin enjoying the Mosaic Signature Perks of each level and will have the opportunity to select Mosaic Perks You Pick associated with that level. For more information about JetBlue’s new TrueBlue program, visit: jetblue.com/newtrueblue. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and United Kingdom. For more information and the best fares, visit jetblue.com. Qualifying travel spend excludes government taxes and fees and travel insurance. All net purchases are qualifying credit card spend. See TrueBlue Terms & Conditions and applicable cardmember agreement. Members selecting the JetBlue Vacations Bonus perk will earn this benefit on the 6 TrueBlue points per eligible dollar spent on airfare and 1 TrueBlue point per eligible dollar spent on hotels, car rentals, cruises, and transfers calculated based on the member’s individual proportionate share, as determined by JetBlue, of a JetBlue Vacations package booking; members selecting this perk will not earn the bonus on any other individual travelers’ portions of the booking. Points bonus does not apply to the Mosaic bonus, any credit card bonus, or any additional bundled points or promotional points. See terms and conditions. Any TrueBlue Perks You Pick that are not selected by the member as they accumulate tiles will automatically be granted upon reaching any level of Mosaic status, but the 5,000 bonus points and the JetBlue Vacations Bonus will not be available to Mosaics who earned status in 2022 for 2023. If a Mosaic qualifies for 2024 and beyond, they are eligible to receive these perks. The $99 Statement Credit on Select JetBlue Cards is available to Barclays JetBlue Plus World Elite Mastercard® and JetBlue Business Mastercard® cardmembers only. You will be eligible to select this benefit after reaching Mosaic 1 status. The benefit can only be redeemed once per Mosaic qualifying year. If you product trade from Barclays JetBlue Plus Card to the Barclays JetBlue Card, you will no longer be eligible for this benefit. The statement credit will appear 2-4 weeks after you select the benefit. Your Card Account will not be eligible to receive the statement credit if it is closed or in default under your Cardmember Agreement at the time of fulfillment.

Read More

DESTINATION AND TOURISM, INDUSTRY OUTLOOK

American Express Travel’s 2023 Trending Destinations Unveils Top Trips for Every Type of Traveler

American Express | November 03, 2022

American Express Travel, , published the 2023 Trending Destinations list1, featuring the ten most popular destinations for travel next year, identified by global American Express Card® Member travel reservations. For each of these destinations, American Express Travel Consultants also created three-day itineraries, providing inspiration on the top places to stay, eat, shop and explore the local culture, including how Platinum Card® Members can spend the “bonus vacation day” they receive with guaranteed 4:00 p.m. check-out when they book a Fine Hotels + Resorts® property through American Express Travel.“When Card Members book trips through American Express Travel, they’re trusting us with their most valuable resource, their time,” said Audrey Hendley, President of American Express Travel. “Our global footprint, over 100 years of travel expertise and deep understanding of our Card Members give us a unique ability to inspire travelers with this year’s list of Trending Destinations, make the planning process easy, and confidently advise them on what to do when they get there.” The latest Amex Trendex2 survey found that 50% of adults say they spend at least five hours planning a vacation. To help travelers save time and make the most of their trips, American Express Travel Consultants crafted three-day weekend itineraries for each of the Trending Destinations to provide inspiration on the best places to stay, eat and activities to explore the local culture. 81% of Amex Trendex2 survey respondents agree they want to maximize every hour of their trips, making the expert guidance in the Trending Destinations itineraries a valuable resource. Whether venturing solo, exploring with a group of friends, or spending time with family, the itineraries include something for everyone, from finding the best churros in Mexico City and engaging with koalas in Sydney to treatments at a luxury spa in Paris and exploring a maple forest in Vermont. Additionally, 88% of survey respondents agree they wish their trips were longer. Platinum Card Members have a guaranteed 4:00 p.m. late check-out benefit when they book a Fine Hotels + Resorts property through American Express Travel. Late check-out, one of the many premium benefits unlocked when booking with American Express Travel, gives travelers a “bonus day” to extend their vacations. The Trending Destinations itineraries highlight ways to spend that time, so Card Members get the most out of their trips, including a master cheese class in Paris, sailing to the Prince’s Islands in Istanbul, and a shopping excursion of authentic Portuguese goods in Lisbon. In addition to top destinations, American Express Travel has identified key trends driving travel in 2023: New adventures are in demand: 70% of respondents agree they want to travel to wish list destinations in 2023 Vacationing with holistic health in mind: 89% of respondents agree they want to go on a trip to escape routine, and 74% plan to travel more in 2023 for their wellbeing Seeking out personalized experiences: 88% of respondents agree they like to seek out local experiences and learn about culture when they travel, and 73% are willing to spend more for the travel itinerary that they want. From New Year’s resolution to summer travel: 43% of respondents agree they want to travel more as their New Year’s resolution, and 50% of respondents have already started to think about where they want to go on their upcoming summer 2023 vacations Spending more for the ultimate getaway: 74% of respondents agree they are more likely to spend more on travel in 2023, and 40% say they are willing to pay more for late check-out when making their travel accommodations 2023 TRENDING DESTINATIONS METHODOLOGY American Express Travel’s 2023 Trending Destinations are selected based on global American Express Card Member bookings through American Express Travel, looking at year-over-year travel growth between 2019 and 2022. SURVEY METHODOLOGY This Amex Trendex online poll was conducted by Morning Consult between September 30 – October 3, 2022 among a sample of 2,000 US travelers who have a household income of at least $70K and are defined as adults who typically travel by air at least once a year. The interviews were conducted online. Results from the full survey have a margin of error of plus or minus 2 percentage points. FINE HOTELS + RESORTS PROGRAM TERMS & CONDITIONS Fine Hotels + Resorts® (FHR) program benefits are available for new bookings made through American Express Travel with participating properties and are valid only for eligible U.S. Consumer, Business, and Corporate Platinum Card® Members and Centurion® Members (Delta SkyMiles® Platinum Card Members are not eligible). Bookings must be made using an eligible Card and must be paid using that Card, or another American Express® Card, in the eligible Card Member's name, and that Card Member must be traveling on the itinerary booked. The average total value of the program benefits is based on prior-year bookings for stays of two nights; the actual value varies. Noon check-in and room upgrade are subject to availability and are provided at check-in; certain room categories are not eligible for upgrade. The type of experience credit varies by property; the experience credit will be applied to eligible charges up to the amount of the experience credit. Advance reservations are recommended for certain experience credits. The type and value of the daily breakfast (for two) varies by property; breakfast will be valued at a minimum of US$60 per room per day. If the cost of Wi-Fi is included in a mandatory property fee, a daily credit of that amount will be applied at check-out. Benefits are applied per room, per stay (with a three-room limit per stay). Back-to-back stays booked by a single Card Member, Card Members staying in the same room or Card Members traveling in the same party within a 24-hour period at the same property are considered one stay and are ineligible for additional FHR benefits (“Prohibited Action”). American Express and the Property reserve the right to modify or revoke FHR benefits at any time without notice if we or they determine, in our or their sole discretion, that you may have engaged in a Prohibited Action, or have engaged in abuse, misuse, or gaming in connection with your FHR benefits. Benefit restrictions vary by property. Benefits cannot be redeemed for cash and are not combinable with other offers unless indicated. Benefits must be used during the stay booked. Any credits applicable are applied at check-out in USD or the local currency equivalent. Benefits, participating properties, and availability and amenities at those properties are subject to change. ABOUT AMERICAN EXPRESS American Express (NYSE:AXP) is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products, services and corporate responsibility information: personal cards, business cards, travel services, gift cards, prepaid cards, merchant services, Accertify, Kabbage, Resy, corporate card, business travel, diversity and inclusion, corporate responsibility and Environmental, Social, and Governance reports.

Read More

TRAVEL TECHNOLOGY

HotelPlanner and Roibos Parter on Hotel Marketplace Connectivity

HotelPlanner | November 23, 2022

HotelPlanner, a global travel technology platform and hotel booking engine, announced a new service agreement with Roibos, one of the fastest-growing B2B hotel inventory marketplaces globally. HotelPlanner will deploy Roibos distribution channels to expand its hotel room offerings globally while improving real-time inventory efficiency. “In today’s complex and fragmented hospitality market, we are always looking to improve efficiency and connectivity in the global marketplace of selling hotel room nights, Parnering with Roibos will help us to offer the best inventory at the best rates – at the speed of now. We look forward to expanding this partnership in the coming years.” -Bas Lemmens, EMEA President, HotelPlanner. The direct connection between HotelPlanner and Roibos will help Hotelplanner accelerate the go-to-market on direct contracting, as Roibos is the most cost-efficient way to grow direct hotel contracts. says Anna Igual, Chief Distribution Officer, Roibos. “Accompanying HotelPlanner on its worldwide expansion is the perfect way to expand our reach. It’s a win-win! We look forward to being an integral part of their growth strategy moving forward. About Roibos Roibos is a B2B hotel distribution marketplace where hoteliers and travel operators can connect directly, without intermediaries. This new generation platform helps to improve sales, margins, and distribution, while removing inefficient contracting and complex integrations that reduce profit margins on both ends. Roibos has developed an exclusive Technology Platform (100% in house development), eliminating many traditional inefficiencies, and focusing on what is important to our clients. Roibos vision is to become the most relevant global marketplace for hoteliers and travel operators through reinforcing these three pillars: Innovation, Control and Profitability. About HotelPlanner HotelPlanner is a leading travel technology company that combines proprietary artificial intelligence and a 24/7 gig economy-based reservations and customer service network, to quickly and seamlessly serve all traveller hotel & accommodation needs from a single platform. HotelPlanner is one of the world’s top providers of individual, group and corporate travel bookings, specializing in unique “Closed User Group” discount rates. Founded in 2003, HotelPlanner has enduring partnerships with the world’s largest Online Travel Agencies, well-known hotel chains, individual hotels, online wedding providers, ancillary lodging providers, corporations, sports franchises, universities and government agencies.

Read More