Global Travel Group unveils new member benefits

Global Travel Group is ramping up the ‘personalisation’ of its marketing campaigns with a series of PEAKS period promotions with top suppliers, plus new deals with two technology providers. This year’s ‘Out of Office’ marketing campaign – which will run throughout January and February 2020 – will feature a range of digital and print resources designed specifically to be overbranded by individual members and presented to clients as exclusive deals. Featured suppliers will change on a weekly basis, giving retailers the opportunity to target their databases regularly, as well as offering potential customers holiday options best suited to their particular budget or preference.