GlobalStar and Nina & Pinta launch SME survey

Buying Business Travel | November 15, 2019

GlobalStar and Nina & Pinta launch SME survey
GlobalStar Travel Management has partnered with consultancy Nina & Pinta to conduct a survey collecting research on SMEs and their future travel programme requirements. The results of the survey will be shared alongside expert advice on the topic in a white paper due to be distributed in the first quarter of 2020. Steve Hartwell, president and CEO of GlobalStar Travel Management, commented: “Our team is dedicated to leading the industry in providing useful and relevant content to benefit our current and future clients. Partnering with Nina & Pinta on this research will not only allow us to share insight into this important segment of the corporate travel landscape, but also provide actionable advice to those responsible for travel within their SMESmall and medium-sized enterprises.”

Spotlight

A usability study was conducted to identify usability problems as well as recommendations for improvement for three travel sales websites. The study performed testing on twenty participants, between the ages of 19 and 65, recruited from the university campus consisting of students, faculty, and staff.

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Spotlight

A usability study was conducted to identify usability problems as well as recommendations for improvement for three travel sales websites. The study performed testing on twenty participants, between the ages of 19 and 65, recruited from the university campus consisting of students, faculty, and staff.