CRUISE

GM Brings Powerful New Compute Architecture to Ultra Cruise to Help Enable Door-to-Door Hands-Free Driving

Ultra Cruise | January 10, 2022

GM Brings Powerful New Compute Architecture to Ultra Cruise to Help Enable Door-to-Door Hands-Free Driving
GM announced this week that its next-generation hands-free driver assist system, Ultra Cruise, will be powered by a scalable compute architecture featuring system-on-chips developed by American semiconductor company Qualcomm Technologies, Inc. GM will be the first company to use the Qualcomm Technologies' Snapdragon Ride™ Platform for advanced driver assistance technology, which features an industry leading 5-nanometer  Snapdragon™ SA8540P SoC and SA9000P artificial intelligence accelerator.

Ultra Cruise’s compute, which is about the size of two laptops stacked together, will be available in 2023 on vehicles including the ultra-luxury, fully-electric Cadillac CELESTIQ. With high performance sensor interfaces and memory bandwidth, it will, in combination with GM's homegrown Ultra Cruise software stack, be key to helping Ultra Cruise achieve an unmatched combination of capability, reliability, predictability and robust door-to-door hands-free driving in 95 percent of all driving scenarios.

"Despite its relatively small size, Ultra Cruise's compute will have the processing capability of several hundred personal computers,It will take qualities that have distinguished GM's advanced driver assist systems since 2017 to the next level with door-to-door hands-free driving."

-Ken Morris, GM vice president of Electric, Autonomous and Fuel Cell Vehicle Programs.


The Ultra Cruise compute will help power GM-developed ADAS software and features, including perception, planning, localization and mapping. These Ultra Cruise capabilities were developed in-house at GM engineering facilities in Israel, the United States, Ireland and Canada. To ensure a robust and predictable system with minimal latency, GM integrated Ultra Cruise's software on an optimal hardware design, overlaying cameras, radar and lidar. This low-level, sensor fusion, which provides excellent detection and classification of data, and Ultra Cruise's software stack are proprietary to GM, not available on the automotive aftermarket.

The Ultra Cruise compute is comprised of two Snapdragon SA8540P SoCs and one SA9000P AI accelerator to deliver key low-latency control functions on 16-core CPUs and high-performance AI compute of more than 300 Tera Operations Per Second for camera, radar and lidar processing. The Snapdragon SoCs are designed with 5 nm process technology, enabling superior performance and power efficiency. The Snapdragon SA8540P SoCs will provide the necessary bandwidth for Ultra Cruise's sensing, perception, planning, localization, mapping and driver monitoring.

"We are very proud of our collaboration with General Motors on one of the industry's first uses of our Snapdragon SoCs in an automated driving system,Ultra Cruise powered by Snapdragon Ride on Cadillac vehicles will be an experiential and technological leap forward for the industry."

-Nakul Duggal, Qualcomm Technologies, Inc. senior vice president and GM, Automotive.

Along with Snapdragon Ride SoCs, which are designed to meet automotive system safety standards with multiple redundancies built in, the compute includes an Infineon Aurix TC397 processor for system safety integrity. The Aurix TC397 is categorized ASIL-D – the highest Automotive Safety Integrity Level.

GM minimized complexity within the compute, opting for an air-cooled instead of liquid-cooled system that avoids heavy and inefficient thermal cooling lines throughout the vehicle, made possible by Snapdragon Ride's high-performance, high-efficiency design.

Ultra Cruise's compute will also have the capability to evolve over time by leveraging Snapdragon Ride's SoCs performance and high-speed interfaces for future expansion, as well as over-the-air software updates enabled through the Ultifi software platform and GM's Vehicle Intelligence Platform electrical architecture.

About General Motors (NYSE:GM)
It is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.

Spotlight

American Express Global Business Travel (“GBT”) is a joint venture that is not wholly owned by American Express Company or any of its subsidiaries (“American Express”). “American Express Global Business Travel”, “American Express” and the American Express logo are trademarks of American Express and are used under limited license.

Related News

Upside Business Travel Leads TMC Distribution Race, Lands Omega World Travel

Upside Business Travel | September 02, 2020

Upside Business Travel ("Upside"), the one-stop-shop corporate travel platform, will power the digital travel experience for Omega World Travel ("Omega") clients. The strategic partnership will be unveiled at Omega's virtual booth at BTN Group's Business Travel Show America conference on September 9-10, 2020. "Like everyone in the travel space, the pandemic has forced Upside to rethink its long-term strategy for serving the business travel market," said Jason Wynn, Chief Commercial Officer at Upside Business Travel. "The core of any go-forward strategy is our technology. From the very beginning of the company, we have been investing in building a flexible, scalable technology platform that can support a modern and, importantly, a quickly changing travel experience."

Read More

TRAVEL TECHNOLOGY

MyHotels® Receives Final Accreditation Officially Recognized as Approved Umrah Online Travel Agency from the Ministry of Hajj and Umrah

MyHotels | October 01, 2021

MyHotels® announced it had received final approval from the Ministry of Hajj and Umrah in Saudi Arabia to serve as an official Umrah OTA. MyHotels® is a Saudi leading online travel agency revolutionizing the world of travel and tourism by using an integrated multi-service platform to enable customers to make international tourist reservations at premium prices. MyHotels® provides a wide variety of services, including accommodations (hotels, villas, apartments); transportation (air, bus, car, transfers, etc.); individualized package tours and vacation providers, and Umrah Services. "We are happy and proud to receive this official designation, We have invested a lot and still investing in developing the infrastructure of the MyHotels® to deliver the fastest Umrah platform possible, and we expand our partnership in Umrah hotels reservations and the Umrah transportation reservation sectors and offering these discounts directly to our partners via our platform. This will be allowing our partners to avoid the stress of commissions targets and incentives policies, letting our partners focusing on their core business." said Emad Alabbas, CEO of MyHotels®. MyHotels® Umrah Packages B2C Umrah: Issues an immediate electronic Umrah e-Visa for individuals allows them to enter Saudi Arabia. The package includes hotels in Makkah City and/or Madinah City, transportation, and ground services, including medical insurance from Saudi Umrah Operators. B2B Umrah: Provides Umrah booking services to the Saudi Umrah Operators and their external agents by enabling them to book Makkah and Madinah hotels/accommodations, transportation/transfers and generating instantly a BRN ID so they can issue Umrah Visas for groups via access with Umrah Systems Services Center (MUKHA). About MyHotels® Founded in Saudi Arabia in January 2016, headquartered in Makkah, MyHotels® is an Online Travel Agency - OTA "worldwide travel services," accommodations reservations, and other travel-related services for both online and offline in both lines B2B and B2C clients. By leveraging positive relationships across the industry, MyHotels® can offer travel packages through affiliates and partnerships, giving customers direct pricing and significant savings from a wide variety of hotels, hotel apartments, villas and hostels. Covering more than 1,000,000 accommodations/properties across 80,000 destinations worldwide, MyHotels® is a recognized and trusted global travel brand.

Read More

BUSINESS TRAVEL

Travel Is Returning!

Globus family of brands | May 19, 2021

More than 60% of American travelers are vaccinated, and 70% of globetrotters are in a "travel state-of-mind" as a result of technological advances. Americans are trying to rekindle their desire to travel with increasing enthusiasm. The award-winning Globus, Cosmos, Avalon Waterways, and Monograms brands have taken notice, inspiring travelers to schedule an exciting comeback to the world they've been missing and rekindle their passion with travel. "People like traveling. "It's what we talk about; it's what we anticipate," said Steve Born, the Globus family of brands' chief marketing officer. "Travel is, in particular, the second-most-searched topic on the internet." For more than 90 years, the Globus family of brands has shared its passion for travel with fellow travelers all over the world. This recent 'detour' has been painful for us and them, but it has also reminded us how much we enjoy our long-lost love. Finally, with increased access to countries all over the world, we will move away from our sadness and make plans for life-changing experiences. We can put down our phones and return to our passion for face-to-face connection. It's time to make plans to return to the world we've missed – and to the places that have missed us as well." The company's NEW marketing campaign, which debuted today, focuses on world-famous attractions such as Michelangelo's David, the Sphinx, the Eiffel Tower, and the Easter Island Statues, serenading tourists with Player's "Baby Come Back." The Globus family of brands hopes that by doing so, travelers will be inspired to reconnect with the world. And maybe no travel company is well-positioned to spur a comeback in travel this year and 2022. Globus, Cosmos, Monograms, and Avalon Waterways provide over 500 vacation itineraries across six continents and 70 countries, ranging from guided tours and packaged vacations to the river and small-ship cruising vacations. "In the last year, we've unveiled more ways than ever before to explore, discover, and experience the world's most beautiful destinations," Born said. "From introducing 'Choice Touring by Globus' in Europe and North America to expanding our 'Undiscovered' tour series around the globe and introducing new Storyteller sailings with celebrity hosts; Active & Discovery vacations on the world's most famous waterways; and Special Interest cruises with Avalon Waterways, the Globus family of brands is ready to help travelers leave normal behind and get back to amazing" ABOUT GLOBUS FAMILY OF BRANDS Group Voyagers, Inc., headquartered in Littleton, Colorado, is a privately owned company that markets and sells the Globus family of brands in the United States. Globus, Cosmos, Monograms, and Avalon Waterways all offer unparalleled tours, independent travel packages, river, and small-ship cruise opportunities for travelers. The Globus family of brands is committed to enriching the lives of travelers by converting exotic destinations into familiar harbors, where the cost of travel is forgotten and replaced by personal value. With 90 years of international travel experience, the Globus family of brands is considered the world's largest tour operator.

Read More

Spotlight

American Express Global Business Travel (“GBT”) is a joint venture that is not wholly owned by American Express Company or any of its subsidiaries (“American Express”). “American Express Global Business Travel”, “American Express” and the American Express logo are trademarks of American Express and are used under limited license.