TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK
Sojern | January 11, 2023
On January 10, 2023, Sojern, a pre-eminent digital marketing platform developed for travel, and PUSHTech, a multichannel platform including CRM, marketing automation, sales, and support, announced a partnership to assist hotel partners in making the most of their first-party data.
Sojern and PUSHTech will help the travel industry with data strategies in the cookieless age. Around 81% of hotels increase revenue using first-party data. However, staying ahead of digital landscape changes requires a well-planned strategy. Sojern's travel marketing platform offers unparalleled visibility into travel demand and intelligence to assist partners in augmenting their budgets and establishing long-term plans. With the aid of PUSHTech, hotels may improve client relations, control their database, and boost direct sales.
"Our mission is to help businesses generate more effective, efficient and valuable communications with their customers through the use of automated and intelligent solutions. With a collective goal of better serving the hospitality industry we are pleased to announce our partnership with Sojern, Working together means we can better maintain our philosophy of continuous innovation in the development of an automated marketing, sales and management platform."
-David Ezquerro, Chief Revenue Officer, PUSHTech
(Source: PR Newswire)
First-party data is fundamental to the hotelier's toolkit. This unification will help integrate Sojern's innovative travel marketing and PUSHTech's platforms while taking a privacy-forward approach to the safe and guarded management of partner data. As a result, hotel partners will achieve escalated campaign performance, solid customer relationships, and boosted revenue, leading to direct sales growth and driving profitability.
Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.
DESTINATION AND TOURISM, INDUSTRY OUTLOOK
Travelex Insurance Services | January 17, 2023
Travelex Insurance Services, one of the leading U.S. travel insurance companies, and Collette Travel Service, Inc., an award-winning premium tour operator, have announced a partnership that will allow Collette to offer Travelex travel insurance products and services starting January 3, 2023.
Jaclyn Leibl-Cote, President and Chief Brand Officer at Collette, expressed, "We're excited for this opportunity to provide our travelers with some of the industry's best insurance plans and services." She further stated, "Travelex's quality insurance products, superb customer service record and claims payment history convinced us to partner with them. We think our clients will be very happy with Travelex's offerings."
(Source- PR Newswire)
Travelex President and CEO Shannon Lofdahl shared that her company has collaborated with Collette for months to develop and roll out comprehensive travel protection policies for its clients. She remarked, "Our teams worked together to complete implementation and agent training for the launch. "We're ready to serve Collette's travelers as they explore the world,” Shannon Lofdahl concluded.
(Source- PR Newswire)
For over 25 years,Travelex Insurance Services has been the go-to for reliable and affordable travel protection in the United States. It is a well-known collaborator in the tourism sector, offering services that enable vacationers to make and safeguard memories. Customer service, technology, and innovation are just some of the categories in which Travelex has been recognized as a market leader.
Collette, the oldest tour operator in North America, is trusted by visitors. It is distinguished by its customizable tour pacing, ties to the travel industry, and full travel protection coverage. The organization has focused on customer satisfaction since 1918 and offers 160 journeys to all seven continents via five types of travel, including small group tours and river cruises. The company's headquarters are located in Pawtucket, Rhode Island, with divisions in the United Kingdom, Canada, and Australia.
AirDNA | November 15, 2022
A new joint report from hospitality data supplier STR and short-term rental analytics provider AirDNA shows that competition between short-term rentals and hotels has accelerated in the fight for leisure guests, with the price gap tightening and rental supply falling behind in urban markets.During the pandemic, the U.S. short-term rental sector used its supply flexibility to recover faster than hotels, especially in coastal and mountain destinations, pushing rentals' market share to a record 17% of total lodging in summer 2020. Hotels retargeted towards leisure guests to reclaim demand, focusing on urban areas, pushing short-term rentals' market share back to below its pre-pandemic trajectory.
"During the pandemic, short-term rentals had an advantage over traditional hotels due to consumer perception of better COVID-19 safety, Now in 2022, hotels can compete on price and have claimed demand on key holidays where, pre-pandemic, they typically lost out on leisure travelers."
-AirDNA Vice President of Research, Jamie Lane
Hotels Lead in Cities
In large cities, short-term rental supply contracted dramatically as demand dropped off in 2020, while government subsidies helped to reduce permanent closures of hotels. As urban demand began to recover in 2022, hotels were ready to accommodate travelers, while urban rental supply remains 17% below 2019. With strict regulations limiting short-term rentals in cities like New York and San Francisco, which both lost 25% of their pre-pandemic supply levels, supply is unlikely to fully recover in these areas.
"Looking to the future, hotel supply will likely remain strongest in urban and suburban locations, with low development in coastal and rural areas due to higher barriers to entry, where short-term rentals will likely see more opportunity for growth,"
-STR's Vice President of Analytics Isaac Collazo.
A new STR survey of more than 1,000 travelers shows that value for money is an important factor for rental guests, even more than hotel guests. Despite the perception that rentals are cheaper, in 2019, hotels and comparably-sized rentals were priced around the same, except in urban locations. In large cities, hotels were priced 42.9% higher than rentals, but that gap has closed to 26.6% in 2022. Hotels are now offering lower rates than rentals in all location types except urban and coastal resorts, where the difference is 10%.
While rentals' market share is highest in coastal and mountain or lake destinations, in urban and suburban locations their share has flattened or declined. Rentals should continue to grow their market share, albeit at a slower pace than pre-pandemic, led by expansion in resorts and small towns less well-served by traditional hotels.
AirDNA helps hosts, property managers, and investors succeed in the short-term vacation rental market by turning rental data into actionable analytics. The Denver-based company has tracked the daily performance of 10 million vacation rentals in 120,000 global markets since 2014 to provide real-time market insights. Their range of online and exportable reports offer a solution for everyone in the industry to analyze trends, price rentals, identify new investment opportunities, and benchmark performance.
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.