DESTINATION AND TOURISM
Four Seasons Hotels and Resorts | August 30, 2022
Four Seasons Hotels and Resorts unveiled its new brand creative platform, Luxury Is Our Love Language, celebrating the brand's unique and energetic perspective on the definition of luxury. Developed by Publicis Groupe's NYC-based creative collective, Le Truc, the work highlights the exceptional experiences delivered only by Four Seasons through the deep understanding of their guests and the genuine care of their people.The collaborative approach between Four Seasons, Le Truc, Starcom, Publicis Canada, and Four Seasons CRM Agency of Record, Hawkeye Canada, was designed to deliver a full 360 platform for the brand's creative re-launch.
The creative debuts Four Seasons new branding which is set to roll out across the entire brand portfolio and lines of businesses – from its Hotels and Resorts to Restaurants and Bars to Residential to Retail and to its Private Jet over the next year.Le Truc brought the creative campaign to life through a comprehensive analysis of Four Seasons guest insights and data. Inspired by real stories of actual Four Seasons guest experiences, reflected in feedback surveys, comments and in conversations with hotel teams – the spots are each "based on a true stay," featuring artful interpretations of moments when passionate Four Seasons teams went above and beyond to provide guests with anticipatory, personalized experiences rooted in generosity, kindness and care.
"The future of luxury will be driven by data and insights and defined by human connection and imagination Luxury Is Our Love Language is the embodiment of this vision and an authentic articulation of our values as we continue to evolve and express our brand in new ways. It is a bold creative platform based on our belief that true luxury shouldn't be impersonal or rigid– rather, it's about creating a meaningful sense of belonging through acts of unscripted care and the simple elegance of empathy."
-Marc Speichert, Chief Commercial Officer at Four Seasons.
Speichert continues: Le Truc used data and insights from guest stays to spotlight acts of unparalleled hospitality in action, and the 'Based on a True Stay' spots represent a refreshingly creative portrayal of our renowned brand of luxury with genuine heart.
We are proud to partner with Four Seasons on the brand's new creative platform, using data led creativity to create truly personalised luxury experiences. Le Truc's vision is to drive creative collaboration and convergence across the most diverse disciplines, enabling modern, desirable and authentic experiences for brands and the consumers they serve, said Arthur Sadoun, Global CEO and Chairman, Publicis Groupe.
To shoot the premiere campaign, Le Truc and Four Seasons worked with acclaimed director Akinola Davies Jr. – winner of the Short Film Grand Jury Prize at Sundance for his film "Lizard." From taking a guest's personal logo to new levels in Monogram, to making a budding equestrian's dreams come true in Special Delivery, to bringing the magic of winter right to the guest in First Snow, "Based on a True Stay" stories offer a glimpse into the many ways in which Four Seasons teams go above and beyond for guests every day.
"Four Seasons is an iconic brand synonymous with luxury. Our role was to reimagine how to convey their unique approach to hospitality – in a modern fashion. Throwing aside the tropes of old luxury and capturing the thoughtfulness that elevates guests' experiences above the standard of luxury they might expect from other high-end hotel brands. But in a totally unexpected manner, We worked really closely with director Akinola Davies Jr. who brought to life the style and modernity that the Four Seasons properties have in abundance. We really wanted people to reappraise what luxury looks like in a hotel, and hopefully we've achieved that."
-Andy Bird, Founding Partner and Chief Creative Officer, Le Truc
Starcom led media buying and strategy for the campaign, which will air across digital video, social and digital out-of-home starting August 29. The targeted, high impact multi-million-dollar media spend is the largest by Four Seasons to date, marking the first time the company is supporting brand equity messaging with significant paid media amplification. Starcom additionally facilitated a bespoke partnership with Condé Nast around New York Fashion Week for Vogue's inaugural Vogue World Fashion Experience.
Four Seasons will also build a custom Acts of Love postcard experience at Four Seasons Hotel New York Downtown, inviting guests to immerse themselves in the lost art of letter writing and connect more closely with their loved ones through their very own acts of thoughtfulness and care. In the spirit of September's fashion focus, Four Seasons is partnering with acclaimed fashion designer, Christian Siriano, to design custom postcards out of his one-of-a-kind sketches. To view additional creative assets, please see here.
About Four Seasons Hotels and Resorts
Four Seasons Hotels and Resorts opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating 124 hotels and resorts, and 50 residential properties in major city centres and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.
TRAVEL TECHNOLOGY, AIRLINES AND AIRPORTS
T-Mobile | September 26, 2022
Airplane mode has a whole new meaning for T-Mobile customers flying United. Starting eligible T-Mobile (NASDAQ: TMUS) customers now get free in-flight Wi-Fi and streaming, where available, on select domestic and short-haul international United flights. As the newest addition to Coverage Beyond — T-Mobile’s latest Un-carrier move — United joins American, Alaska and Delta airlines in providing Un-carrier customers with the ability to text, email, search and stream all flight long where available, now on four of the biggest U.S. airlines.“Now, T-Mobile customers can stay connected from takeoff to landing and beyond on hundreds more flights, now including United Airlines!” said Mike Sievert, CEO of T-Mobile. “This latest expansion of Coverage Beyond is all part of our goal to keep customers connected even outside the signal of our network, and we’re on a nonstop mission to find new ways to make that happen.”
After one of the biggest summer travel seasons in recent years, the trend is expected to continue this fall and through the holiday season, with more than a third of Americans planning to take a trip in the next three months. And T-Mobile will take the hassle and worry out of customers’ travel plans, keeping them connected on the road, in the air and overseas.
“Whether it’s for business or leisure, we know staying connected in the air is important, and we’re excited many of T-Mobile’s customers will experience our free inflight Wi-Fi on their phones when flying United,” said Grant Milstead, United’s Vice President of Digital Technology. “With the free in-flight coverage, customers can take advantage of Wi-Fi to text their family and friends or browse their favorite sites and apps.”
T-Mobile’s industry-leading travel benefits are just part of what makes now the best time to be a T-Mobile customer. In addition to free Wi-Fi where available and high-speed data abroad, Magenta MAX customers also get Apple TV+ on Us, Netflix on Us, a free year of AAA on Us, Scam Shield Premium and more that adds up to $225 in free perks every month for families – and that’s just a bonus on top of getting access to the nation’s largest, fastest and most reliable 5G network. At T-Mobile, customers come for the service and stay for the perks – and the Un-carrier won’t stop finding new extras to give them.
As part of Coverage Beyond, customers also get 5GB of free high-speed data each month in 215+ countries and destinations on Magenta MAX, Business Unlimited Ultimate and equivalent Sprint plans. And yes, that includes up to 5G speeds where available. Customers will also get unlimited 256kbps connectivity in all those places, plus free connection all flight long on four eligible flights of their choice per year, with a free hour for every eligible flight after that on Magenta, Business Unlimited Advanced and equivalent Sprint plans. The bottom line? Everyone wins. And this is all in addition to 5GB of high-speed data every month and free calling and texting for Magenta, Magenta MAX and eligible T-Mobile for Business customers in Mexico and Canada.
Coverage Beyond launches on United’s 737s, MAX8s, MAX9s, select 757-300s and select A319s with Wi-Fi supported by Viasat and Thales InFlyt Experience with more flights and Wi-Fi partners to be added soon. To learn more about T-Mobile’s travel benefits, visit t-mobile.com/travel. For more information on T-Mobile for Business travel benefits, head to http://t-mobile.com/business/plans/travel-benefits.
Follow T-Mobile’s Official Twitter Newsroom @TMobileNews to stay up to date with the latest company news.
International Roaming in Simple Global Destinations: Up to 5GB of high-speed data per month with MAX plans; available in 11 European countries with Magenta plans. In-flight Wi-Fi: Unlimited where available on select U.S. airlines with MAX plans; 4 full-flight sessions per year with Magenta plans. 5G: Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see T-Mobile.com. Fastest: Based on median, overall combined 5G speeds according to analysis by Ookla® of Speedtest Intelligence® data 5G download speeds for Q2 2022. Ookla trademarks used under license and reprinted with permission. Most Reliable: According to an audit report conducted by independent third-party umlaut containing crowdsourced data for user experience including task completion collected from November 2021 to May 2022. Full details at: www.umlaut.com/en/benchmarking/USA.
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.
Agilysys | September 19, 2022
The global gaming industry saw record revenue in 2021 and is expected to do so again in 2022, with industry analysts revising expected revenues upward to $876 billion from a previous estimate of $747.9 billion according to the Global Gaming Industry study posted by ReportLinker in July. However, as patrons return in record numbers, owners, operators and management teams are struggling to staff enough positions to serve them.About 6.2 million U.S. hospitality workers lost their jobs in 2020 due to pandemic shutdowns, and many of these workers have left the industry permanently or retired. According to a survey by job search site Joblist, half of U.S. hospitality workers surveyed said they would not be returning to the same jobs they held before the shutdowns, and one-third said they are no longer considering working in hospitality.
The combination of continued staff shortages and increased guest demand is accelerating the development of inventive and quick-to-deploy technology solutions to close this gap. At the G2E (Global Gaming Expo), Agilysys hospitality experts will host an Innovation Lab session on Tuesday, October 11 at 2:00 p.m. that will reveal real-world examples of new mobile, on-demand and kiosk-based software solutions that casino resorts and other properties are deploying with immediate guest-pleasing and revenue-driving results.
G2E is the largest gaming and entertainment event in North America. The event will be held at The Venetian Expo in Las Vegas October 10-13, and will host hospitality industry professionals from all over the world. In addition to its Innovation Lab session, Agilysys also will showcase its software Experience Enhancers™ Collections that extend Agilysys’ property management systems (PMS), point-of-sale (POS) solutions, and Inventory and Procurement (I&P) solutions to amplify Return on Experience (ROE) for both guests and staff.
ROE measures how technology creates more engaged and empowered staff members as well as guests that return more often, spend more, and leave stronger reviews. ROE covers longer-term returns gained by ensuring every experience at every touchpoint avoids disappointment and creates a champion. Built to improve ROE through a variety of staff and guest experiences, Agilysys’ Experience Enhancers Collections enable property operators, management companies and owners to maximize the emotional and empirical returns derived from unifying advanced technology across their operations.
“As those of us who serve or work in this industry know, hospitality is a zero-disappointment business Even one negative experience among a dozen positive ones can provoke a patron to leave a negative review or tell others about their disappointment. That is why we collaborate with our customers and other thought leaders in hospitality and gaming to continuously understand what guests and employees value most so we can design and deliver software that optimizes those experiences across a property and over time. We are finding that new digital, mobile and self-service technologies are proving to be game-changers for many properties, elevating guest satisfaction and revenue while reducing employee stress,”
-Ramesh Srinivasan, president and CEO for Agilysys.
Casinos and resorts interested in actions they can take to elevate guest service despite staffing constraints can see demonstrations in Agilysys’ G2E Booth #3800 and learn more in the Agilysys Innovation Lab session on Tuesday, October 11 at 2:00 p.m. Those who participate in booth demonstrations will have the chance to win a $250 Amazon gift card. To schedule a meeting with an Agilysys hospitality expert, please click here.
About Global Gaming Expo
Global Gaming Expo (G2E) is the world's premier gathering of commercial and tribal gaming professionals. For more than 20 years, G2E has convened the global gaming industry to discover cutting-edge technology, connect with peers and industry experts, and access expert education. For more information, please visit https://www.globalgamingexpo.com/en-us.html.
Agilysys is well known for its long heritage of hospitality-focused technology innovation. The Company delivers modular and integrated software solutions and expertise to businesses seeking to maximize Return on Experience (ROE) through hospitality encounters that are both personal and profitable. Over time, customers achieve High Return Hospitality by consistently delighting guests, retaining staff and growing margins. Customers around the world include: branded and independent hotels; multi-amenity resort properties; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks. The Agilysys Hospitality Cloud™ combines core operational systems for property management (PMS), point of sale (POS), and inventory and procurement (I&P) with Experience Enhancers™ that meaningfully improve interactions for guests and for employees across dimensions such as digital access, mobile convenience, self-service control, personal choice, payment options, service coverage and real-time insights to improve decisions. Core solutions and Experience Enhancers are selectively combined in Hospitality Solution Studios™ tailored to specific hospitality settings and business needs. www.Agilysys.com