Gray Dawes acquires Amber Road

Buying Business Travel | September 16, 2019

Gray Dawes Group has announced the acquisition of Amber Road Travel as its continues a strategic growth plan.The deal includes Amber Road’s Manchester and Leeds offices, which will bolster Gray Dawes’ presence in the North of England following the acquisition of INC Travel Group nine months ago.The group has been on the acquisition path in recent years, snapping up Giles Travel and its specialist MICE division Globe in November 2018 and Redhill-based CTM in December 2017. It also purchased Travel Management Group, Cambridge Business Travel, The Business Travel Partnership, Travel Focus and VIP Leisure.

Spotlight

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel the purpose of a CRM was more about preserving their contacts for their replacement than it was about making their lives easier. After all, back then it wasn’t much easier than updating a rolodex!

Spotlight

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel the purpose of a CRM was more about preserving their contacts for their replacement than it was about making their lives easier. After all, back then it wasn’t much easier than updating a rolodex!

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Amadeus | March 01, 2021

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Air Serbia to grow revenue opportunities with retailing solutions from Sabre

Sabre Corporation | December 21, 2021

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