Greece takes 13th spot in global tourism ranking

Travel and Tour World | May 08, 2019

Greece takes 13th spot in global tourism ranking
It has been reported that Greece climbed to the 13th place and is edging close to the global ‘Top 10’ in terms of international tourism destinations.It saw a record-breaking arrivals performance for 2018.As per the numbers analyzed and announcements made by relevant tourism authorities in individual countries , Greece ranks behind Japan  and Australia.The Bank of Greece (BoG) announced that in the first two-month period of the year the tourist arrivals went up by 7 percent as compared to the same period last year.

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Travelers are faced with seemingly infinite choices - from what devices and channels to use to which friends and experts to consult - on their path to a booking, and last year saw a substantial shift in leisure traveler shopping behaviors.

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BUSINESS TRAVEL

Trivago Acquires Germany-based Startup -- and Online Travel Agency Weekend.com

Trivago | January 15, 2021

Trivago acquires Weekend.com, a Germany-based startup - and online travel service - focusing on travelers who are searching for short breaks. Explicit terms of deal - a 100% share takeover - have not been unveiled. It is the first acquisition for convenience search site Trivago since it purchased TripBuddy, an AI-led personalization engine, in May 2018. The arrangement is being heralded as a chance for Trivago to put its "marketing and product expertise" into the Weekend.com brand and offer hotel content. The 2016-established bundle travel out startup claims to have deals accessible for 30,000 hotels in 400 objections, selling on the two its site and mobile applications in business sectors including Germany, Austria, Switzerland, U.K. furthermore, the U.S. The organization was made by Tobias Boese, Ralf Usbeck and Tom Hulser.

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FEATURES AND ADVICE

Klarna acquires Inspirock, bringing smooth travel planning to its 90M global consumers

Klarna & Inspirock | October 25, 2021

Klarna, a leading global retail bank, payments and shopping service, is bringing its signature smoooth experience to the travel sector with the acquisition of Inspirock, an online trip planner that enables consumers to quickly and easily explore a destination's offerings and create personalized itineraries utilizing local expertise and artificial intelligence. Over 25 million travelers a year use Inspirock to plan trips tailored to their interests or find inspiration on where to go and what to see. Klarna will integrate Inspirock's capabilities to allow Klarna's 90M users to plan and shop for a trip and pay for it in installments - all through the Klarna app. In addition, Klarna aims to save its customers hours of planning for the typical vacation by using Inspirock's technology. By bringing Inspirock to Klarna, we are bringing the best of Klarna's smoooth customer experience to the travel sector. For customers, this makes the whole journey from inspiration to planning and preparing for a trip simpler, less stressful and more fun, while enabling our retail partners to better reach and engage with their audiences by offering more personalized content. It's a natural extension of the benefits Klarna brings to payments and shopping. -Klarna CEO and Co-Founder, Sebastian Siemiatkowski Inspirock's technology also enables Klarna to offer additional advertising and marketing opportunities to its growing network of over 250,000+ retail partners, helping them to reach high-intent shoppers with more curated and personalized content catered to their travel plans and preferences. "We are excited to bring simpler, easier trip planning to Klarna's 90m global consumers. Our goal at Inspirock has been to make planning a trip fast, fun and easy. Together we can deliver on Klarna's ambitions of providing a smooth shopping experience to the travel space in an innovative way. Klarna and Inspirock together can bring great inspiration, tools and shopping experiences, making planning the trip as fun as the actual trip itself." -Anoop Goyal, CEO and Co-Founder of Inspirock Klarna's marketing solutions include Comparison Shopping, an AI-driven styling engine, a virtual shopping platform, and an influencer marketing and measurement platform. Together, these services will help consumers make informed decisions about purchasing the products they want from the retailers they love at the best price. Travel is a huge global e-commerce market with strong predicted growth. 66% of global travel bookings are made online and this is expected to grow to 72% by 2025, creating a market worth a projected $833bn1. As Covid restrictions ease in many regions and travel plans are back in the calendar, Klarna research has shown that 21% of people put travel at the top of their list of categories they are going to splurge on in 20212. About Klarna We make shopping smooth. With Klarna consumers can buy now and pay later, so they can get what they love today. Klarna's offering to consumers and retailers include payments, social shopping, and personal finances. Over 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna's innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 countries. For more information, visit klarna.com.

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TRAVEL TECHNOLOGY

Offline Travel App Maps.me raises $50 Million in Funding Round Led by Alameda Research

PYMNTS.com | January 19, 2021

Offline travel application Maps.me has brought $50 million up in a funding round led by Alameda Research, joined by new financial specialists cryptocurrency lender Genesis Capital and crypto firm CMS Holdings, as indicated by a Monday (Jan. 18) declaration, Coindesk announced. The new funds will be reserved for the rollout of a multi-cash wallet on Maps.me and will empower a decentralized finance (DeFi) environment on the stage, Coindesk said. With DeFi, it desires to form the apparatus into an "everyday app," making Maps.me more standard. The disconnected planning application has 140 million clients worldwide and is endeavoring to make a decentralized money biological system inside the guide application. The objective is to launch an inserted multi-currency wallet inside Maps.me, which gives travel aides and guide benefits and permits clients to take an interest in yield-making finance and to win money back by means of exchanges through the wallet. “By embedding and democratizing access to yield-earning finance to millions of users via an everyday app, Maps.me has the potential to really propel DeFi mainstream adoption and bring a groundbreaking technology to the masses,” Sam Bankman-Fried, founder and CEO of Alameda Research and also crypto exchange FTX, told the news outlet.

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Spotlight

Travelers are faced with seemingly infinite choices - from what devices and channels to use to which friends and experts to consult - on their path to a booking, and last year saw a substantial shift in leisure traveler shopping behaviors.