TRAVEL TECHNOLOGY, DESTINATION AND TOURISM
Clinch and Sojern | October 12, 2022
Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, today announced a new relationship with Sojern, a leading provider of digital marketing solutions for travel, to bring enhanced workflow automation and omnichannel dynamic creative optimization (DCO) capabilities to travel marketers.
Clinch's platform Flight Control streamlines the process of building, serving and measuring complex, data-driven campaigns across all channels, which compliments Sojern's multichannel travel marketing platform. Travel marketers leveraging Flight Control can now leverage Sojern's travel insights to enhance creative decisioning and optimization strategies. Sojern has spent 15 years collecting, aggregating and analyzing literally billions of travel intent signals like hotel and airline booking data from thousands of travel brands around the world. This data rich environment, called the Sojern Traveler Ecosystem, is the foundation of Sojern's intelligent travel marketing platform that delivers unrivaled traveler insight, multichannel scale and automated optimization—all in one place.
"With personal and professional travel back on the rise, it's an incredibly important time for travel marketers to start evaluating and investing in technologies that support both their current and future needs, Trends and traveler circumstances are constantly changing on a hyper-local level around the world, therefore the ability to personalize and auto-optimize campaigns to match both environmental and user-based situations is paramount for this sector."
-Charel MacIntosh, Head of Business Development and Partnerships at Clinch.
Finding new ways to better serve our clients is truly at the heart of Sojern culture," said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships. "We're excited to work with Clinch to put powerful tools in the hands of travel marketers to drive real performance.
To learn more about how Sojern and Clinch work together, contact email@example.com.
Clinch is the recognized leader in omnichannel personalization, campaign management and ad serving. The company's AI-driven dynamic personalization technology delivers custom-tailored ad experiences at scale across all channels, driving best-in-class performance and consumer intelligence. Flight Control, Clinch's Omnichannel Campaign Activation Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single data-driven, automated platform that makes them massively more efficient, and profitable. Clinch campaigns run across all digital channels including programmatic, Connected TV (CTV), social media, in-app, native and Digital Out of Home (DOOH).
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world.
TRAVEL TECHNOLOGY, COMMERCIAL TRAVEL
Hilton and Peloton | October 06, 2022
Hilton (NYSE: HLT) and Peloton Interactive, Inc. (Nasdaq: PTON) announced an industry-first partnership, making Hilton the first hospitality brand to feature Peloton Bikes across its entire U.S. hotel portfolio of 18 award-winning brands. By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – from Hampton by Hilton to Waldorf Astoria – will feature at least one Peloton Bike in every fitness center, providing guests with a more holistic wellness experience, including access to Peloton’s world-class instructors and expansive connected fitness content.A recent Hilton survey of U.S. travelers indicated an overwhelming 98 percent of respondents are prioritizing wellness activities while on the road, and within the Peloton community, 90 percent of Members report that they are more likely to stay at hotels with Peloton Bikes. Through this partnership, Hilton guests will now have a seamless way to incorporate wellness into their future travel plans - whether for business or pleasure.
“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage,This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
-Matt Schuyler, chief brand officer, Hilton.
In addition, through this partnership, Hilton Honors members will have access to special offers, including a Peloton App trial. Starting today until January 1, 2023, U.S.-based members of Hilton’s award-winning loyalty program, Hilton Honors, who are first-time Peloton users can receive a 90-day trial subscription to the Peloton App, which offers thousands of live and on-demand classes – all with no equipment needed; as well as receive preferred pricing on select Peloton connected fitness products.
As the connected fitness category creator, we are constantly innovating on ways to meet our Members and prospective Members where they are, and that includes during busy travel seasons,” said Betsy Webb, Global Vice President, Peloton Commercial. We recognize the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.
With its recently launched global platform, Hilton. For the Stay, bolstered by an ad campaign, It Matters Where You Stay, Hilton knows that the stay is a crucial element that can make or break any trip. Through its new partnership with Peloton, Hilton is taking another step to address wellness as a key part of the stay experience at all properties across the United States.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising 7,000 properties and 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the 139 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 18 world-class brands comprising 7,000 properties in 122 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers its 139 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter and Instagram.
Peloton (NASDAQ: PTON) is the leading connected fitness platform with a highly engaged community of nearly 7 million Members worldwide. A category innovator at the nexus of fitness, technology, and media, Peloton’s first-of-its-kind subscription platform seamlessly combines innovative hardware, distinctive software, and exclusive content. Its world-renowned instructors, coach and motivate Members to be the best version of themselves anytime, anywhere. Founded in 2012 and headquartered in New York City, Peloton continues to scale across the US, UK, Canada, Germany, and Australia. For more information, visit www.onepeloton.com.
DESTINATION AND TOURISM
Cabana | September 30, 2022
Cabana, the modern, mobile hospitality company with a fleet of high quality, high-tech campervans, today unveiled Austin, Texas as its next major market launch, with bookings set to formally open early next year. Cabana’s Austin debut demonstrates momentous growth as the organization’s fourth U.S. market, with established operations in Los Angeles and Seattle, as well as San Francisco, which the company announced earlier this year. Austin marks one of several U.S. expansions Cabana plans to introduce over the course of 2023.In conjunction with the upcoming launch, Cabana also announced a new partnership with Austin-based hospitality company, New Waterloo. Leaning on New Waterloo's local expertise and 13 years in hospitality management––while leveraging Cabana's combination of technology and passion for exploration––the two organizations are excited to bring this unique travel experience to Austin residents.
“Texas is chock full of unexplored and underrated gems waiting to be discovered,Whether you’re camping in Big Bend National Park or touring the wineries of Texas’ Hill Country, Cabana’s mission has always been to create the most seamless travel experience imaginable. We’re delighted to be partnering with New Waterloo to make this a possibility for Texans and those visiting the Austin area. Through our trip planning capabilities and easy-to-use technology, we’re eager to see how Austinites explore with Cabana.”
-Cabana CEO and founder, Scott Kubly
New Waterloo will manage day-to-day operations on-site and Austin locals can anticipate travel-inspired events and pop-ups as part of the ongoing collaboration.
Nearly 80% of Americans planned to take a road trip this summer, and Cabana’s numbers further this point, with 25K nights booked over the last two years. As desire for hassle-free travel options increases, Cabana will offer complimentary, contactless trip planning to those road-tripping out of Austin, complete with campsite reservations and experience recommendations. Anticipated top trip requests include Big Bend National Park and West Texas, the Hill Country, tailgating, and Texas’ beaches.
To celebrate the launch, Cabana will be hosting a pop-up in the Artist Lounge at Austin City Limits across both weekends of the event (Oct. 7 – 9; 14 – 16). Interested guests can also join the waitlist to be the first to know about trip availability at cabana.life/austin.
Cabana is a modern, mobile hospitality company with a fleet of high quality, high-tech cabanas (camper vans), designed to create a seamless, unique, and integrated travel experience. Cabana is revolutionizing the future of connected travel through innovative technology and high-touch trip planning. Combining passion for travel with easy-to-use technology and the most cost-efficient and operationally effective vehicles on the market, Cabana provides travelers with the convenience and technology needed for frictionless travel, empowering the explorer in everyone and creating opportunities for serendipity, wonder, and exploration.