Hawaii Takes Back Scheduled Date of Tourism Reopening from August 1

KHON2 | July 12, 2020

According to Hawaii's Lieutenant Governor Josh Green, the Aloha State is likely to push back its previously announced target date for welcoming back outside visitors to the islands and restarting the tourism sector. While the state's reopening to tourism is currently scheduled for August 1, reports say that Governor David Ige may soon announce a delay on the heels of a marathon series of meetings with local health officials and mayors.

Spotlight

A checklist for navigating global T&E challenges. Is your travel and expense program reinforcing or restricting your overall adaptability? Ask yourself these questions to see if your solution is the best way to take your company where you want to go.

Spotlight

A checklist for navigating global T&E challenges. Is your travel and expense program reinforcing or restricting your overall adaptability? Ask yourself these questions to see if your solution is the best way to take your company where you want to go.

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TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK

ARC and ForwardKeys Partner for New Destination Marketing Tool

Airlines Reporting Corp. (ARC) and ForwardKeys | September 21, 2022

Airlines Reporting Corp. (ARC) and ForwardKeys are pleased to announce the launch of Destination Gateway, a new data tool designed for destination marketing organizations (DMOs), tourism bureaus and conventions and visitors bureaus. This new product combines ARC’s industry-leading ticketing data with ForwardKeys’ travel search interest, airline schedule and capacity data to provide a comprehensive view of travel to specified destinations.With Destination Gateway, users can gain valuable insights into travel to their destination and similar destinations to better inform decisions and marketing strategies. The data is presented in easy-to-understand visuals that can be exported for presentations and further analysis. “Destination Gateway is the result of a strong collaboration between two leading air travel data and analytics organizations,” said Steve Solomon, chief commercial officer at ARC. “Nowhere else can destinations generate insights via global air traffic ticketing data, with historical trending and an outlook on future travel and traveler behavior. This comprehensive solution allows users to identify opportunities to influence travel by building relationships with travel sellers to guide them in effectively promoting their destination.” Users can customize their Destination Gateway reports across four modules to provide insights that grow a destination: Performance – How well a destination is attracting travelers. Recovery – Comparing today’s travel levels with pre-COVID-19 levels. Connectivity – Data designed to help with negotiations with airlines. Agencies – Insight into which agencies sell travel to a particular destination. “We are very excited with the launch of Destination Gateway in the USA – the first tangible outcome, of which we expect there to be many more, of our collaboration with ARC, ForwardKeys has many years of experience serving and supporting tourism-related businesses and enjoys strong market leadership with over 60 DMO-related customers throughout Central and South America, the Caribbean, Europe, Africa and Asia-Pacific. We look forward to working with ARC to bring data insights and intelligence from Destination Gateway to ARC customers in the USA.” -Olivier Jager, chief executive officer at ForwardKeys. About ARC ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other innovative industry solutions. We are a leading travel intelligence company that possesses the world’s largest, most comprehensive global airline ticket dataset, including more than 15 billion passenger flights representing 490 airlines and 230 countries and territories. Our solutions and expertise strengthen economies and enrich lives by connecting stakeholders across the travel ecosystem. For more information, visit arccorp.com. About ForwardKeys Founded in 2010, ForwardKeys has pioneered the way forward for tourism organizations, hotels, and retailers keen to understand who is travelling where, when, and for how long. We’ve managed to share such information by having the most comprehensive ticketing data covering the globe from online bookings to travel agencies and airlines. From ticketing data to Seat Capacity and Total Air Market (TAM) the variety of datasets means you get a 360-degree view of the real travel ecosystem. Equipped with historical data, future bookings, and forecasts, planning, even with a pandemic, can be simpler with daily updated data.

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AIRLINES AND AIRPORTS

Vietnam Airlines extends long-standing relationship with Sabre as the carrier continues to play significant role in Vietnam’s tourism resurgence

Vietnam Airlines | September 06, 2022

Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an extended distribution agreement with Vietnamese flag carrier Vietnam Airlines. The new deal means that Vietnam Airlines will continue to distribute its content to the large network of travel agents through Sabre’s extensive travel marketplace. The agreement further strengthens Sabre’s presence in the Vietnam aviation marketplace and the relationship between Sabre and Vietnam Airlines. In addition to Sabre’s Global Distribution system (GDS), the Hanoi-based carrier also uses a comprehensive suite of SabreSonic Passenger Service System (PSS) technology including reservation and ticketing, inventory and departure control solutions. Vietnam Airlines also leverages Sabre’s Revenue Optimizer to maximize revenue using near-real time network partner and comprehensive passenger revenue performance data as well as further Sabre solutions to enable the carrier to provide travelers with a premium personalized experience. “The aviation industry has evolved rapidly in recent years, and we highly appreciate Sabre’s wide-ranging, robust, scalable technological solutions for having brought significant value to Vietnam Airlines. Sabre’s robust global marketplace has supported Vietnam Airlines efficiently in reaching travelers worldwide following the easing of travel restrictions in Vietnam, We also appreciate the commitment of Sabre in supporting the recovery and growth of Vietnam Airlines as well as the Vietnam travel industry during and after Covid-19 pandemic. Today, we’re very happy to reaffirm our long-standing partnership that our two corporations have enjoyed for over a decade, and look forward to new successes in the future.” -Le Hong Ha, CEO, Vietnam Airlines. The expanded distribution agreement between Sabre and Vietnam Airlines was signed between Mr. Trinh Ngoc Thanh, Vietnam Airlines’ Executive Vice President and Sabre’s Vice President, Regional General Manager, Asia Pacific, Travel Solutions Agency Sales, Mr. Rakesh Narayanan at Vietnam Airlines’ headquarters in Hanoi. Operating across dozens of domestic and international destinations, Vietnam Airlines continues to ramp up operations following the re-opening of Vietnam’s borders to international travelers earlier this year. The carrier is playing a key role in Vietnam’s aim to push tourist arrivals to five million this year, including attracting tourists from key markets including India, the US, Europe and the Middle East. “The fact that we’re able to be in Vietnam to meet our valued partners at Vietnam Airlines and sign this agreement in person is testament to the strong recovery we are seeing across all sectors of the travel industry, This agreement demonstrates our clear commitment to supporting the rapid recovery and future growth of the Vietnam travel industry. We’re excited that Sabre will continue to bring significant value to Vietnam Airlines at this critical time for Vietnam’s aviation market and we look forward to continuing to enable the carrier to connect the world to some of Asia’s most exciting destinations.” -Sean Menke, Chair of the Board and CEO, Sabre. About Sabre Corporation   Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com. About Vietnam Airlines Vietnam Airlines – a member of SkyTeam Alliance – is the flag carrier of Vietnam and the major carrier in South East Asia. Vietnam Airlines provides air transport services on over 100 routes to more than 20 domestic and 30 international destinations. Operating a modern fleet of more than 100 aircraft, Vietnam Airlines is the first airline in Asia-Pacific to simultaneously operate modern, wide-body aircraft Boeing 787 and Airbus A350. Vietnam Airlines takes great pride in offering its passengers consistent on-time-performance, absolute safety, high quality services embedded with Vietnamese cultural identity. Vietnam Airlines has maintained Skytrax’s 4-star service quality for years and is gradually upgrading to 5-star standard.

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COMMERCIAL TRAVEL,HOSPITALITY TRENDS

Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing

Hilton | July 27, 2022

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.“Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel. Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton Team Members around the world today. In addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter. “Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton, As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.” -Mark Weinstein, Chief Marketing Officer, Hilton. Hilton and TBWA\Chiat\Day New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay. With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’ “IT MATTERS WHERE YOU STAY” CAMPAIGN The advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more. In one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised. “Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking. And in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage. The campaign includes television, audio, social media, print, out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts & Sciences. To extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life. “In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” -Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York. For more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members and through thoughtful service, proving out that it matters where you stay. More information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at Stories.Hilton.com/ForTheStay. To start planning for future stays and earn exclusive perks, visit Hilton.com and sign up for Hilton Honors – it’s free and easy to join. About Hilton Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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