Klook | March 01, 2022
Klook, a leading travel and leisure e-commerce platform, launched a bold and all-new brand identity. The company's first end-to-end rebrand comes at a pivotal time of change in the travel industry, as Klook gears up to champion a new future of traveling in 2022 and beyond.The new brand identity invites people to experience everything with optimism, joyfulness, and enthusiasm.
"The rebrand is a massive milestone for Klook. We've overcome many obstacles in the past two years to get here, and there's no better time than now to show everyone a new Klook, As we enter a new era of travel, this rebrand is our commitment to bring joy back to our customers who have missed the magic of traveling and be their go-to travel and leisure app at home or abroad."
-Eric Gnock Fah, Chief Operating Officer and Co-founder of Klook.
Cementing position as a leading superapp for travel and leisure
Klook's ongoing efforts to curate and provide a wider range of joyful experiences for its customers both at home and abroad have more than quadrupled the number of products and services during the pandemic from 100,000 pre-COVID in 2019 to over 490,000 in 2021. It also doubled its global travel presence to over 1,000 destinations in 2021, paving the way for the much-anticipated recovery of international travel.
Since the pandemic, Klook has shifted gears to focus on domestic travel with new activities such as local workshops, staycations, cruises, and car rentals. Despite most markets in Asia being under COVID-19 restrictions, the pivot has proven successful. The company surpassed 2019 revenue in 2021 on domestic travel alone, with monthly active users exceeding pre-COVID levels.
As cross-border travel gradually resumes with vaccinated travel lanes and the easing of travel restrictions, this twin-growth strategy will enable Klook to maintain its foothold as the leading player in the Asia Pacific.
Expanding our services to experience a world of joy in a new travel era
As the superapp for travel and leisure, customers can discover and book the best of what any destination has to offer across three categories - play, stay and move. They can look forward to new offers such as hotels and staycations, car rentals, attraction passes, and services including COVID-19 testing and travel-related insurance.
Stay+ for an epic stay experience: The company is expanding its staycations product to Stay+, a bundled accommodation and activities offering. Stay+ allows customers to purchase room-only offers at competitive rates with bundled experiences, including attractions, local tours, in-hotel services, and more.
Car Rentals to take you anywhere: The company has consolidated one of the most extensive car rental inventory in the Asia Pacific and has seen over 350% year-on-year growth in 2021. It will continue its expansion efforts in 2022.
Klook Pass for supersized fun: Combining the best packages from various activities and experiences, Klook Pass is an exclusive all-in-one digital pass format. It provides customers with savings, convenience, and a one-of-a-kind booking experience.
Insurance for peace-of-mind: In partnership with ZA Tech, Klook became the first travel player to roll out a full suite of travel-related insurance on a multi-market level, focusing on Asia-Pacific. AXA and Chubb were the first two insurers partnering with Klook on their substantial product line.
Relentlessly innovating to empower and help merchants succeed
Klook is dedicated to elevating the travel industry in this new era of travel and will double down on its support for merchants in becoming future-ready.
The company is launching Flickket, a new brand to accelerate the digital transformation of its merchants. The new brand will provide dedicated tech solutions to support them in digitizing faster and expanding their product distribution globally. Since 2020, the number of merchants coming on board to digitally transform their business has increased eightfold.
Flickket will support them in a few key areas:
Preparing for the next generation of travelers: With Flickket, merchants can enjoy "Express Go!", a touchless offline checkout solution. Customers today expect a contactless customer experience from start to finish. However, many merchants lack the resources to deploy such tech solutions. Merchants can leave the logistics with Flickket while providing customers with a seamless, contactless, and cashless ticket purchase experience. "Express Go!" is now being used by over 20 attractions across Asia.
More capabilities to help merchants maximize inbound tourism: Our integration efforts with Google Things-to-Do and Grab enable merchants to reach an even larger customer demographic. They can also reach out to even more global customers through our vast partnership network of online travel agencies, airlines, and more.
"Bigger, brighter, and better days are ahead for us and the travel industry. Expect more from us as we reimagine the way we travel in this new era," concludes Gnock Fah.
Hear from Eric Gnock Fah as he shares more on our rebrand in this video.
Klook is the leading travel and leisure e-commerce platform for experiences and services anytime, anywhere. We curate the most joyful experiences so that users can satisfy their relentless curiosity for adventure and experiences at home and around the world. With our website and app, users can experience a world of joy, from attractions, tours to local transportation and stays. Founded in 2014, we are here to inspire and enable more moments of joy through over 490,000 activities in over 1,000 destinations.
TapTrip | March 25, 2021
Grant-winning travel tech organization TapTrip divulges strong new branding and creativity today, including another site and promotion video featuring RuPaul's Drag Race UK's heavenly Divina de Campo, which approaches the travel industry to #daretobedifferent.
The rebrand sets TapTrip's market and item situating inside the worldwide travel area and uncovers its cutting edge omnichannel offering, which mirrors the wants, needs, and estimations of Millennial and Gen Z travelers.
“Our new creative clarifies our position within the travel market as a valued tech partner to travel management companies. We don’t sell direct to corporates, we provide TMCs with a business travel tool – which is neither overdeveloped nor overpriced – that helps them target, and cater for, the lucrative SME market and the Millennial and Gen Z travellers that work within it,” explained TapTrip COO Neil Ruth.
They have brought together the best and brightest minds in travel technology to bring out the best and brightest business travel solution. Team of tech wizards squeeze every last drop of goodness out of every single line of code to develop the smoothest, most streamlined experience possible. Having helped build some of the world’s biggest travel companies out there, they now make up the TapTrip team: the brains (and the beauty) behind the future of corporate travel.
Avoya Travel | January 12, 2021
Avoya Travel as of late launched new communication technology as a component of the Avoya platform named Avoya Conversations. Avoya Conversations offers Independent Agencies in the Avoya Network the alternative to speak with clients by means of instant message through a simple to-utilize framework that is coordinated into Avoya's protected SaaS technology, Agent Power.
The initial rollout of the new technology highlights text messaging, while future phases will incorporate different completely coordinated correspondence choices including live chat, third-party applications like WhatsApp and more.
Avoya Conversations is intended to be a traveler-driven help pointed toward offering communication alternatives dependent on every traveler's individual communication preferences (for example text, email, phone, etc.) The combination of the technology into Avoya's foundation considers constant communication through the Agent Power CRM, where travelers and Independent Agencies in the Avoya Network can connect directly.