prnewswire | July 31, 2023
Omega World Travel now offers even more extensive options for the busy business traveler -blended travel! Through blended travel, Omega provides an enhanced experience that combines the best of business and leisure. Business travelers can make the most of their valuable time by adding a vacation before, during, or after a work event.
Tim Wrigley, Omega's Director of Business Development, explains the growing demand for blended travel: "When working with our corporate and government customers, I am always asked 'Can our employees book their personal trips with Omega?'. While the answer has always been yes, we can now help business and government travelers in a much more compelling way. What excites us most about our new vacation portal is that Omega World Travel is truly a single source for all travel, regardless of travel purpose. Business, government, groups and meetings, vacation -at some point it all becomes blended travel."
Omega's Leisure Travel Experts plan specialized experiences ranging from America's national park tours to national and international luxury cruises. Travelers can explore the majestic sights of the western US, hiking on our most iconic trails, including Yellowstone, Grand Teton, and the Grand Canyon. These all-inclusive tours allow business travelers to relax and enjoy a stress-free vacation during which they are fully supported by Omega's experts.
As a leader in the Internet retail travel marketplace, Omega provides luxurious excursions at heavily discounted rates. Through Cruise.com, a wholly owned Omega subsidiary and one of the largest online cruise sellers, LuxuryTravelTeam.com, HomesAndVillasInternational.com, and TourDeals.com, we provide low-cost, high-quality vacations around the world. In fact, our clients can benefit from negotiated group savings of up to 70%. And when it comes to adventure, the options are limitless: whitewater rafting, scuba diving, mountain climbing, biking, jungle treks, and zero-gravity flights.
With Omega's Customized Vacation Portal, we have consolidated the best of our leisure services capabilities: Cruise.com, highly experienced Vacation Travel Counselors, online hotel booking, global destinations, tour packages, and local in-country excursions. Omega's Portal also offers travelers around-the-clock travel support and self-booking options.
Omega can further tailor the portal for each individual company. Each client can receive their own URL branded with their company or organization's name which will be linked to their company site. Omega is also able to tailor leisure marketing materials, such as fliers and brochures, to highlight discounts and special programs that clients can offer to their employees.
Whether it's an African safari or a Caribbean cruise, Omega's blended travel options provide the best of both worlds -a unique, personalized, combined business and leisure experience. Let the Omega Leisure Travel Experts plan your blended travel adventure within the US or abroad!
AboutOmega World Travel
Omega World Travelis a Woman Owned travel management company, a full-service travel agency, and a leader in the internet retail travel marketplace. The largest woman-owned travel management company in the U.S., Omega designs customized travel management programs for corporate, government, and nonprofit clients. Omega's travel service offerings include its wholly-owned meeting, conference, and event management services. Omega also owns Cruise.com, one of the largest sellers of cruises online, and Travtech, a technology development company.
prnewswire | July 12, 2023
Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics' capabilities as an extension of the Sojern Travel Marketing Platform.
Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPAR). This acquisition expands Sojern's Travel Marketing Platform to engage across the entire guest journey with VenueLytics' cutting-edge technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. VenueLytics' solutions help marketing, operations, and front-desk teams better serve their guests with less resources required, drive incremental revenue, and maximize profit. With these additional features, Sojern can now help marketers find, attract, convert and engage travelers throughout their journey.
"This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform," said Mark Rabe, CEO of Sojern. "We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics' expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the #1 travel marketing platform."
One of VenueLytics key customers is Grupo Posadas, the largest hotel company in Mexico with over 180 resorts and hotels. Posadas Director of Quality, Standards and Innovation, Leslie Gomez, commented, "By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53K requests over the last 9 months. Our guests satisfaction improved more than 19 percentage points (pp) in NPS (Net Promoter Score) from the guests who had contact with our digital concierge experience."
By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty. In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third party apps. This allows Sojern to expand into generative AI with cutting edge tools to drive and optimize booking value for hotels.
VenueLytics Co-Founder and CEO Baskar Manivannan commented, "We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions. With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction."
Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences. With this acquisition, it further demonstrates the company's rigor and success at integrating new technology and scaling it globally. Terms of the deal were not disclosed, but Sojern has reported previously that it is profitable, has driven more than $10 billion in global travel bookings, and serves over 10,000 customers annually around the world leveraging its long-standing AI capabilities.
The acquisition will deepen Sojern's hotel expertise in North America where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform. To learn more about how this acquisition can benefit your travel marketing campaigns, please visit Sojern's website.
Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.
prnewswire | July 06, 2023
Trip.com Group, a leading travel service provider and Tourism New Zealand, signed a Memorandum of Understanding (MOU) to promote New Zealand as a key tourism destination in Asia Pacific.
Trip.com Group's Vice President of Destination Marketing & Strategy Alliances, Edison Chen, and Tourism New Zealand's Board Chairman, Jamie Tuuta, in the presence of New Zealand Prime Minister Chris Hipkins, signed the MOU. The Prime Minister is currently on a working visit to China.
As part of the collaboration, both parties will launch a series of joint marketing campaigns to attract tourists from Asia Pacific to New Zealand. The markets include the Chinese mainland, Hong Kong, Taiwan, Japan, South Korea, Singapore, India, Malaysia, Indonesia, Thailand, and Australia. This will involve the creation of appealing and attractive travel itineraries and experiences to meet specific visitor needs, positioning New Zealand as a destination of choice for travellers.
This partnership marks the first Asia Pacific pan-regional collaboration for both sides.
Edison Chen, Vice President of Destination Marketing & Strategy Alliances, at Trip.com Group said, "With the reopening of China's border, we have seen a marked increase in outbound travel-related bookings and searches in the recent months. We look forward to collaborating with Tourism New Zealand to leverage our resources and deep data insights to boost New Zealand tourism development, fully optimising the travel experience for tourists in New Zealand."
"With the resurgence of international travel post-pandemic, this collaboration could not be better for both parties involved."
Data from Trip.com Group's Ctrip and Trip.com platforms show a keen interest in travel in Asia Pacific, including New Zealand.
Specifically, searches for flights to New Zealand have seen a significant increase of nearly 560% year-on-year, and the volume of bookings was up over 570% compared to the same period last year.
The Chinese mainland was the top source of arrivals to New Zealand in the first half of this year, followed by other key markets, Australia, Indonesia, Singapore, Japan, Thailand, and South Korea, making the top 10 list.
Tourism New Zealand's Chief Executive, René de Monchy said, "Through the partnership, Tourism New Zealand aims to provide Asia Pacific travellers with more convenient booking methods, personalised itinerary planning, and comprehensive service support. We look forward to welcoming travellers to deeply explore the beautiful landscapes and unique culture of Aotearoa New Zealand, as well as experience our manaakitanga."
About Tourism New Zealand
Tourism New Zealand is responsible for promoting New Zealand in key markets as a visitor destination.Tourism New Zealand is the organisation responsible for marketing New Zealand as a holiday destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world's most well-respected tourism brands.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world".