High-Profile Tourism Campaign Launched to Attract More Singaporean Travellers to Western Australia

Travel And Tour World | July 10, 2019

High-Profile Tourism Campaign Launched to Attract More Singaporean Travellers to Western Australia
A new marketing campaign has been launched by Western Australia in Singapore to boost its tourism. As part of the campaign, the interior of train carriages in Singapore will be covered in iconic Western Australian images.Tourism Minister Paul Papalia launched the campaign in Singapore and travelled to Serangoon Station this morning on the WA-themed train, speaking to commuters about what WA offered as a holiday destination.

Spotlight

New standards are being set. New behaviours are being mapped. New combinations of technologies and of stakeholders are joining forces to work differently (and better). The strands of “personal” and “professional” are intertwining in unique and fascinating ways. These changing expectations are effectively leading to a veritable (r)evolution in the DNA of managed travel.

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