Sojern | August 25, 2021
Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021.”
Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle East and Africa who own the marketing budget for a hotel, attraction or tourism brand. These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less.
“The last 18-months have been quite the rollercoaster for travel marketers navigating the global pandemic, but one thing is clear: travel marketers are more focused than ever before on effectively and efficiently spending precious resources to drive a business return,” said Noreen Henry, Chief Revenue Officer, Sojern. “In this environment you need to be agile, data-driven and optimistic—travel is coming back and it’s a great time to take part in that recovery.”
Key findings of travel marketers surveyed include:
56 percent agree that the current environment is ideal for direct response campaigns. Travellers are booking directly because of clearer cancelation or refund policies, coupled with their frustrating experiences navigating online travel agency (OTA) reimbursements for cancelled trips.
88 percent have increased or kept their digital advertising strategy budget the same since COVID-19.
87 percent tightened spending on brand campaigns and increased spending on performance campaigns in 2020.
84 percent rated machine learning and artificial intelligence as top priority for personalisation across channels.
Consumers are eager to travel, and with the increasingly widespread administration of COVID-19 vaccines, the hard hit travel, media, and entertainment industries are all expected to rebound in 2021. The upward swing is already under way, with a surge in domestic and regional tourism, as newly vaccinated consumers exercise the option to travel within their own borders.
Whistle Messaging | January 18, 2022
We're excited to share that Whistle Messaging, Inc. has been named #1 Guest Messaging Software for 2022 by Hotel Tech Report for the fifth consecutive year.Each month, more than 169,000 hotel industry professionals use HotelTechReport.com to make informed technology purchasing decisions. The HotelTechAwards determine the best hotel software products across every Guest Messaging Software based on customer feedback and key proprietary data signals such as integration compatibility, organizational health, market share, partner network strength, and customer support quality.
"The ranking process is simple, transparent, and unbiased--judging is based on time-tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that Whistle Messaging Inc's users decided the #1 Guest Messaging Software,"
-said Hotel Tech Report CEO, Jordan Hollander.
Co-founder and CEO of Whistle Messaging, Christopher Hovanessian, says, "This continued recognition from HotelTechReport and the HotelTechAwards validates the work we're doing at Whistle, which is to give hoteliers a unique, easy-to-use platform that simplifies and streamlines the way they communicate with guests. Our clients often report to us that Whistle is the reason they've increased revenue, have happier guests, and can operate at an unprecedented pace."
The authentic voice of the customer decides the winners of the annual HotelTechAwards - ranking hotel software solutions based on users' experience in buying, implementing, and using those solutions, said Jordan Hollander, CEO of Hotel Tech Report. We're thrilled to highlight the value that the world's leading software solutions deliver to their customers. By building a platform around the voice of the people actually using these hotel tech solutions, we're able to deliver actionable, peer-to-peer insights that potential buyers can trust. Winning a HotelTechAward is the highest achievement in the industry because it's based on data.
The HotelTechAwards are often referred to as "the Grammys of Hotel Tech" and winners have been selected from more than 200 of the top technology products around the world. The HotelTechAwards are the industry's only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by product reviews from a global community of verified hotel technology users across more than 120 countries.
Whistle continues to expand its platform and services, launching a Digital Guest Book and Digital Registration in 2021, and coming soon is Whistle's Upsell Playbook, a new educational tool designed to empower hotels to make guest messaging a top revenue stream for hotels.
Get a free demo of Whistle here.
ABOUT HOTEL TECH REPORT
HotelTechReport.com helps 170k hoteliers each month to understand the changing hotel technology and digital transformation landscape. We help hoteliers make smarter decisions about which technologies to adopt, keeping scalability and adaptability in mind. Hotel Tech Report helps hoteliers uncover the value propositions of emerging technologies and how they align with the needs of your property stakeholders and guests.
About Whistle Messaging, Inc.
Whistle is a hotel and guest engagement platform that is 100% cloud-based. It helps tens of thousands of hoteliers and millions of guests by streamlining communications and hotel operations. Messaging has quickly become the preferred channel of communication for customer service in hospitality and is a crucial part of travel during the pandemic.For more information, visit www.trywhistle.com.
AIRLINES AND AIRPORTS
Star Alliance, SITA, NEC Corporation of America | June 17, 2021
The Star Alliance has signed an agreement to extend airport biometric processing technologies with airline IT supplier SITA and NEC Corp.
Members of any Star Alliance airline's frequent-flyer program will ultimately be able to access biometric touchpoints at participating airports under the terms of the agreement. SITA's Smart Path technology is already accessible at over 460 airports worldwide, and the addition of NEC to the alliance means they will be able to collaborate on biometric initiatives. NEC, for example, might incorporate its NEC I: Delight platform, which can detect tourists even when they are wearing masks.
"We can scale and expand this solution well beyond our original estimates to several additional collaborating airports and airlines," NEC SVP and chief experience officer Raffie Beroukhim said in a video announcement of the arrangement.