HotelPlanner, a global travel technology platform and hotel booking engine, announced a new service agreement with Roibos, one of the fastest-growing B2B hotel inventory marketplaces globally. HotelPlanner will deploy Roibos distribution channels to expand its hotel room offerings globally while improving real-time inventory efficiency.
“In today’s complex and fragmented hospitality market, we are always looking to improve efficiency and connectivity in the global marketplace of selling hotel room nights, Parnering with Roibos will help us to offer the best inventory at the best rates – at the speed of now. We look forward to expanding this partnership in the coming years.”
-Bas Lemmens, EMEA President, HotelPlanner.
The direct connection between HotelPlanner and Roibos will help Hotelplanner accelerate the go-to-market on direct contracting, as Roibos is the most cost-efficient way to grow direct hotel contracts. says Anna Igual, Chief Distribution Officer, Roibos. “Accompanying HotelPlanner on its worldwide expansion is the perfect way to expand our reach. It’s a win-win! We look forward to being an integral part of their growth strategy moving forward.
Roibos is a B2B hotel distribution marketplace where hoteliers and travel operators can connect directly, without intermediaries. This new generation platform helps to improve sales, margins, and distribution, while removing inefficient contracting and complex integrations that reduce profit margins on both ends. Roibos has developed an exclusive Technology Platform (100% in house development), eliminating many traditional inefficiencies, and focusing on what is important to our clients.
Roibos vision is to become the most relevant global marketplace for hoteliers and travel operators through reinforcing these three pillars: Innovation, Control and Profitability.
HotelPlanner is a leading travel technology company that combines proprietary artificial intelligence and a 24/7 gig economy-based reservations and customer service network, to quickly and seamlessly serve all traveller hotel & accommodation needs from a single platform.
HotelPlanner is one of the world’s top providers of individual, group and corporate travel bookings, specializing in unique “Closed User Group” discount rates. Founded in 2003, HotelPlanner has enduring partnerships with the world’s largest Online Travel Agencies, well-known hotel chains, individual hotels, online wedding providers, ancillary lodging providers, corporations, sports franchises, universities and government agencies.