Inside the travel startup accelerator building sustainability tech for Asia Pacific

Asia Pacific is the world's largest regional travel market, with aggregated total gross bookings growing 5 to 7% annually and expected to reach $540.3 billion in 2022, according to Phocuswright. As the tourism industry booms across the region, a cross-section of stakeholders is turning its attention to sustainability and environmental stewardship and how to spur innovation in a region of diverse cultural, political and business environments. Leading this effort are three organizations - the Pacific Asia Travel Association (PATA), ADB Ventures (a subsidiary of Asian Development Bank) and Plug and Play - which have created Travel Lab Asia, a corporate innovation program focused on sustainability in travel.